{"id":7982,"date":"2014-09-09T20:02:18","date_gmt":"2014-09-09T18:02:18","guid":{"rendered":"https:\/\/www.minicrm.hu\/?p=7982"},"modified":"2022-03-29T15:06:38","modified_gmt":"2022-03-29T13:06:38","slug":"jo-pitch-alapjai","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2014\/09-09\/jo-pitch-alapjai\/","title":{"rendered":"A j\u00f3 pitch alapjai"},"content":{"rendered":"<p>Ha startupod van, az emberek csak azokb\u00f3l az inform\u00e1ci\u00f3kb\u00f3l tudnak k\u00e9pet alkotni a term\u00e9kedr\u0151l, amit te mondasz. Ez\u00e9rt nagyon fontos, hogy t\u00f6m\u00f6ren, de \u00e9rthet\u0151en, sallangmentesen \u00f6ssze tudd foglalni, mir\u0151l is sz\u00f3l a c\u00e9ged.<\/p>\n<p>K\u00e9tf\u00e9le pitch-et k\u00fcl\u00f6nb\u00f6ztet\u00fcnk meg.<\/p>\n<p>Az egyik az \u00fan. <strong>\u201eelevator pitch\u201d<\/strong> a lehet\u0151 legr\u00f6videbb \u00f6sszefoglal\u00e1sa annak, hogy a term\u00e9ked<\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li>Milyen probl\u00e9m\u00e1t old meg<\/li>\n<li>Mennyit sp\u00f3rol a vev\u0151dnek<\/li>\n<li>Miben k\u00fcl\u00f6nb\u00f6zik a piac t\u00f6bbi szerepl\u0151j\u00e9nek term\u00e9k\u00e9t\u0151l.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p>Elevator pitch-et j\u00f3, ha \u00e9szben tartasz \u00e9s kipr\u00f3b\u00e1lsz miel\u0151tt ki\u00e1ll\u00edt\u00e1sra vagy konferenci\u00e1ra m\u00e9sz.<\/p>\n<p>(Az elevator pitch elnevez\u00e9se onnan sz\u00e1rmazik, hogy az \u00fczletembereknek annyi idej\u00fck van meggy\u0151zni a befektet\u0151t, am\u00edg a lift fel\u00e9r azok irod\u00e1j\u00e1ba. M\u00e1ra az elevator pitch fogalma ink\u00e1bb a networking esem\u00e9nyeken t\u00f6rt\u00e9n\u0151 gyors ismertet\u00e9st jelenti.)<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/09\/pitch.jpg\"><img loading=\"lazy\" decoding=\"async\" onerror=\"this.src='https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2021\/04\/MC_logo_2021_G-Dark.svg'\" class=\"aligncenter size-full wp-image-8028\" src=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/09\/pitch.jpg\" alt=\"pitch\" width=\"600\" height=\"401\" srcset=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/09\/pitch.jpg 600w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/09\/pitch-300x201.jpg 300w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/09\/pitch-449x300.jpg 449w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a>P\u00e9lda az elevator pitch-re:<\/p>\n<p><em>\u00c9rdekl\u0151d\u0151:<\/em> &#8211; \u00c9s Te mit csin\u00e1lsz ezen a konferenci\u00e1n?<br \/>\n<em>V\u00e1llalkoz\u00f3:<\/em> &#8211; Egy szoftvert k\u00e9pvisel\u00fcnk, ami big data \u00e9s real-time data alapj\u00e1n kianaliz\u00e1lja egy-egy \u00e9p\u00fclet energiasz\u00fcks\u00e9gleteit, \u00e9s, hogy hol lehetne azokat cs\u00f6kkenteni. \u00c9vente ak\u00e1r 40%-ot is meg tud sp\u00f3rolni a felhaszn\u00e1l\u00f3nak.<br \/>\n<em>\u00c9rdekl\u0151d\u0151:<\/em> &#8211; Ez \u00e9rdekesen hangzik.<br \/>\n<em>V\u00e1llalkoz\u00f3:<\/em> &#8211; J\u00f6v\u0151 h\u00e9ten esetleg \u00f6ssze\u00fclhetn\u00e9nk, \u00e9s bemutathatn\u00e1m, hogy m\u0171k\u00f6dik.<\/p>\n<p>Ez az elevator pitch r\u00f6vid, \u00e9rthet\u0151 azok sz\u00e1m\u00e1ra, akiket val\u00f3ban \u00e9rdekelhet a term\u00e9k, \u00e9s ut\u00e1nk\u00f6vet\u00e9ssel v\u00e9gz\u0151dik. Egy ilyen r\u00f6vid tal\u00e1lkoz\u00f3 sor\u00e1n ne pr\u00f3b\u00e1ld r\u00f6gt\u00f6n le is z\u00e1rni az \u00fczletet; el\u00e9g, ha felkelted az \u00e9rdekl\u0151d\u00e9st.<\/p>\n<p>A <strong>sales pitch<\/strong> az a bemutat\u00f3, amit potenci\u00e1lis befektet\u0151knek tartasz. Ez egyr\u00e9szt j\u00f3val hosszabb, mint az elevator pitch, m\u00e1sr\u00e9szt olyanoknak fogod tartani, akik kutat\u00e1ssal al\u00e1t\u00e1masztott sz\u00e1madatokat v\u00e1rnak, \u00e9s nagyon j\u00f3l ismerik az \u00e1gazatod \u00e9s a versenyt\u00e1rsaidat.<\/p>\n<p>Ne \u00fagy k\u00e9sz\u00fclj a sales pitch-re, mintha egy el\u0151ad\u00e1s lenne. Ez egy besz\u00e9lget\u00e9s, ahol megpr\u00f3b\u00e1lnak majd zavarba hozni \u2013 m\u00e1r csak az\u00e9rt is, hogy l\u00e1ss\u00e1k, hogy reag\u00e1lsz.<\/p>\n<p>N\u00e9h\u00e1ny tan\u00e1cs, hogy mire figyelj:<\/p>\n<p>A sales pitch el\u0151tt\u2026<\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Rakj \u00f6ssze egy \u00fczleti tervet! Sz\u00e1modra is sok minden ki fog bel\u0151le der\u00fclni, \u00e9s a befektet\u0151k r\u00e9sz\u00e9r\u0151l is elv\u00e1r\u00e1s. Tan\u00e1csokat, hogy hogyan \u00e9p\u00edtsd fel a tervet, <a href=\"https:\/\/www.minicrm.hu\/blog\/2014\/09-08\/uzleti-terv-irasa-startupoknak\/\">itt<\/a> tal\u00e1lsz.<\/li>\n<li>Tudj meg min\u00e9l t\u00f6bbet azokr\u00f3l, akik a pitch-edet v\u00e9gig fogj\u00e1k hallgatni. Pr\u00f3b\u00e1ld \u00f6sszek\u00f6tni azt, amit mondasz az \u0150 \u00e9rdekl\u0151d\u00e9si k\u00f6r\u00fckkel is.<\/li>\n<li>Pr\u00f3b\u00e1ld el a sales pitch-ed a legink\u00e1bb k\u00f6t\u00f6zk\u00f6d\u0151 ismer\u0151s\u00f6d el\u0151tt, \u00e9s hagyd, hogy belek\u00f6ss\u00f6n! \u00cdgy a nagy napon sokkal magabiztosabbnak fogod magad \u00e9rezni.<\/li>\n<li>A piacot senki nem ismeri olyan j\u00f3l, mint a befektet\u0151k. N\u00e9zz \u00e1t minden anyagot, amit tal\u00e1lsz, l\u00e9gy tiszt\u00e1ban a versenyt\u00e1rsaiddal \u2013 a befektet\u0151k ismerni fogj\u00e1k \u0151ket.<\/li>\n<li>\u00c9ld bele magad a befektet\u0151k helyzet\u00e9be: T\u00e9ged mi gy\u0151zne meg, hogy p\u00e9nzt rakj egy v\u00e1llalkoz\u00e1sba? Gondold v\u00e9gig, Te mit szeretn\u00e9l hallani, \u00e9s, hogy T\u00e9ged milyen viselked\u00e9s gy\u0151zne meg.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p>A sales pitch k\u00f6zben\u2026<\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Legy\u00e9l lelkes! Ez a Te c\u00e9ged, \u00e9s most megval\u00f3sulni l\u00e1tszanak a terveid \u2013 plusz, semmi nem ragad\u00f3sabb, mint a lelkesed\u00e9s.<\/li>\n<li>Ne csak arr\u00f3l besz\u00e9lj, mit \u00e1ll\u00edt el\u0151 a c\u00e9ged, hanem mondd el, milyen probl\u00e9m\u00e1t old meg.<\/li>\n<li>Mutasd be, milyen j\u00f3l egy\u00fctt tudtok m\u0171k\u00f6dni a t\u00e1rsalap\u00edt\u00f3ddal. Ne v\u00e1gjatok egym\u00e1s szav\u00e1ba, \u00e9s legyen nyilv\u00e1nval\u00f3, kinek mi a szerepe\/szakter\u00fclete a c\u00e9gen bel\u00fcl.<\/li>\n<li>Semmik\u00e9pp ne keltsd azt az \u00e9rzetet, hogy minden pozit\u00edv, \u00e9s nincsenek buktat\u00f3i az \u00fczletnek. Ezzel csak jobb esetben naivnak, rosszabb esetben nagyotmond\u00f3nak fogsz t\u0171nni. Ismerd be a vesz\u00e9lyeket, ezzel jelzed, hogy <a href=\"https:\/\/www.minicrm.hu\/blog\/2022\/03-29\/igy-tamogatja-az-uzleti-tervedet-a-minicrm\/\">val\u00f3ban v\u00e9giggondoltad az \u00fczleti terved.<\/a><\/li>\n<li>K\u00e9rdezgetni fognak az \u00fczleteddel kapcsolatban. Legy\u00e9l felk\u00e9sz\u00fclve, hogy tudj visszak\u00e9rdezni: \u201eMegmagyar\u00e1zn\u00e1d?\u201d \u201eMi\u00e9rt gondolod \u00edgy?\u201d. Ezek a k\u00e9rd\u00e9sek seg\u00edteni fognak, hogy c\u00e9lzottan tudj v\u00e1laszt adni a f\u00e9lelmeikre.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p>\u00d6sszefoglalva: k\u00e9sz\u00fclj el\u0151re a sales pitchre, tanulm\u00e1nyozd a piacot, \u00e9s maradj lelkes a term\u00e9ked ir\u00e1nt.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ha startupod van, az emberek csak azokb\u00f3l az inform\u00e1ci\u00f3kb\u00f3l tudnak k\u00e9pet alkotni a term\u00e9kedr\u0151l, amit te mondasz. Ez\u00e9rt nagyon fontos, hogy t\u00f6m\u00f6ren, de \u00e9rthet\u0151en, sallangmentesen \u00f6ssze tudd foglalni, mir\u0151l is sz\u00f3l a c\u00e9ged. K\u00e9tf\u00e9le pitch-et k\u00fcl\u00f6nb\u00f6ztet\u00fcnk meg. Az egyik az \u00fan. \u201eelevator pitch\u201d a lehet\u0151 legr\u00f6videbb \u00f6sszefoglal\u00e1sa annak, hogy a term\u00e9ked Milyen probl\u00e9m\u00e1t old meg [&hellip;]<\/p>\n","protected":false},"author":66,"featured_media":8028,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"inline_featured_image":false,"footnotes":""},"categories":[392],"tags":[],"class_list":["post-7982","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-startup","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A j\u00f3 pitch alapjai<\/title>\n<meta name=\"description\" content=\"Ha startupod van, az emberek csak azokb\u00f3l az inform\u00e1ci\u00f3kb\u00f3l tudnak k\u00e9pet alkotni a term\u00e9kedr\u0151l, amit te mondasz. 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