{"id":8016,"date":"2014-09-11T13:16:09","date_gmt":"2014-09-11T11:16:09","guid":{"rendered":"https:\/\/www.minicrm.hu\/?p=8016"},"modified":"2014-09-12T09:53:39","modified_gmt":"2014-09-12T07:53:39","slug":"startup-marketing","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2014\/09-11\/startup-marketing\/","title":{"rendered":"Startup marketing"},"content":{"rendered":"

Te m\u00e1r tudod, hogy a Te term\u00e9ked\/szolg\u00e1ltat\u00e1sod a legjobb a piacod. Hogyan juttatod el a h\u00edr\u00e9t m\u00e1sokhoz is?<\/p>\n

 <\/p>\n

    \n
  1. Tedd exkluz\u00edv \u00e9lm\u00e9nny\u00e9 a szolg\u00e1ltat\u00e1st\/term\u00e9ket<\/strong> – legyen el\u0151zetes feliratkoz\u00e1s, \u00e9s leghamarabb csak azok pr\u00f3b\u00e1lhatj\u00e1k ki a term\u00e9ked, akik feliratkoztak.
    \nTanuls\u00e1g:<\/em> Miel\u0151tt piacra dobn\u00e1d a term\u00e9ked, kezdj el \u00e9rdekl\u0151d\u0151 list\u00e1t gy\u0171jteni! Ez hasznos lehet, ha Lean Startup<\/a>-k\u00e9nt szeretn\u00e9d vezetni a v\u00e1llalkoz\u00e1st, hiszen lesz egy \u00f6tleted arr\u00f3l, mennyien \u00e9rdekl\u0151dnek val\u00f3ban a term\u00e9ked\/szolg\u00e1ltat\u00e1sod ir\u00e1nt.<\/li>\n
  2. \u00d6n-promot\u00e1l\u00e1s<\/strong>
    \nA magyar piac m\u00e9g nem annyira szatur\u00e1lt startup t\u00f6rt\u00e9netekkel, mint mondjuk az amerikai. Egy-egy eredetibb startup \u00f6tletet a nagyobb h\u00edrport\u00e1lok m\u00e9g felkaphatnak, \u00e9rdemes lehet \u00edrni nekik egy r\u00f6vid e-mailt, amiben \u00f6sszeszeded, mi\u00e9rt \u00e9rdekeln\u00e9 a sztorid\/startup-od az olvas\u00f3ikat.<\/li>\n
  3. Tedd k\u00f6nny\u0171v\u00e9 \u00e9s \u00e9rt\u00e9kess\u00e9, hogy megossz\u00e1k a h\u00edrt a startup-odr\u00f3l.<\/strong>
    \nA Hotmail p\u00e9ld\u00e1ul kezdetben minden e-mail v\u00e9g\u00e9re odarakott egy linket, hogy hol tudnak az e-mail c\u00edmzettjei feliratkozni, ha \u0151k is Hotmail-es fi\u00f3kot szeretn\u00e9nek.
    \nA Dropbox 60%-kal n\u00f6velte a feliratkoz\u00f3ik ar\u00e1ny\u00e1t az aj\u00e1nl\u00e1si programuk seg\u00edts\u00e9g\u00e9vel (ha aj\u00e1nlod a Dropbox-ot az egyik bar\u00e1todnak, 500 MB-tal t\u00f6bb helyet tudsz majd t\u00e1rolni, illetve 1 GB-tal, ha fizet\u0151 felhaszn\u00e1l\u00f3 vagy). A felhaszn\u00e1l\u00f3k 30 nap alatt 2.8 milli\u00f3 megh\u00edv\u00f3t k\u00fcldtek.<\/li>\n
  4. Adj \u00e9rdekes tartalmat a potenci\u00e1lis vev\u0151idnek, hogy megismerj\u00e9k a neved.<\/strong>
    \nA Mannaszappann\u00e1l, akik term\u00e9szetes \u00f6sszetev\u0151kb\u0151l k\u00e9sz\u00fclt kozmetikumokat \u00e1rulnak, olyan blogot vezetnek m\u00e1r j\u00f3 ideje, ahol \u00e9rt\u00e9kes tippeket osztanak meg azokkal, akik \u00e9rdekeltek a bio-\u00e9letm\u00f3dban \u2013 teh\u00e1t, akik a vev\u0151ik lenn\u00e9nek.
    \nA Klikkmarketing Adwords-\u00fcgyn\u00f6ks\u00e9g Facebook oldal\u00e1n az eredeti tartalom \u00e9s tanfolyamokra val\u00f3 felh\u00edv\u00e1s mellett olyan tartalmat is k\u00f6zz\u00e9tesznek, ami a potenci\u00e1lis vev\u0151ik sz\u00e1m\u00e1ra \u00e9rdekes lehet.
    \nTanuls\u00e1g:<\/em> Olyan tartalmat adj, ami val\u00f3ban \u00e9rt\u00e9kes azok sz\u00e1m\u00e1ra, akik a vev\u0151id is lehetn\u00e9nek.<\/li>\n
  5. Adj a vev\u0151idnek olyan v\u00e1s\u00e1rl\u00f3i \u00e9lm\u00e9nyt, amir\u0151l besz\u00e9lni akarnak majd.<\/strong>
    \nJonah Berger amerikai professzor 2011-es \u201eContagious\u201d c\u00edm\u0171 k\u00f6nyv\u00e9ben azt kutatta, milyen h\u00edreket, cikkeket osztunk meg. Ezeket \u00f6sszefoglalva el\u0151\u00e1llt a v\u00edrusmarketing \u00f6sszetev\u0151ivel, az \u00fan \u201eSTEPPS\u201d programmal:<\/p>\n
      \n
    • Social Currency<\/strong> (T\u00e1rsadalmi \u00e9rt\u00e9k): Olyan dolgokat osztunk meg m\u00e1sokkal, amit\u0151l j\u00f3 sz\u00ednben fogunk felt\u0171nni \u2013 pl. Instagramon azt, hogy milyen men\u0151 helyen ett\u00fcnk, milyen j\u00f3l becsomagolt dolgot v\u00e1s\u00e1roltunk, stb.<\/li>\n
    • Triggers<\/strong> (Ind\u00edt\u00f3ok): Ha az emberek elkezdenek egy mindennapos dolgot egy term\u00e9kkel asszoci\u00e1lni, gyakran esz\u00fckbe jut, \u00e9s gyakran ez lesz az els\u0151, ami v\u00e1s\u00e1rl\u00e1skor esz\u00fckbe jut. (P\u00e9ld\u00e1ul egy j\u00f3l ismert k\u00f6h\u00f6g\u00e9s-csillap\u00edt\u00f3 m\u00e1rka rekl\u00e1mj\u00e1ban, a \u201eMit mondunk arra, ha valaki k\u00f6h\u00f6g?\u201d k\u00e9rd\u00e9sre a v\u00e1lasz a m\u00e1rka neve volt. Sok ism\u00e9tl\u00e9ssel, a rekl\u00e1m megragadt annyira, hogy sokan a m\u00e1rka nev\u00e9t mondt\u00e1k, mikor valaki k\u00f6h\u00f6g\u00f6tt mellett\u00fck.)<\/li>\n
    • Emotions<\/strong> (\u00c9rzelmek): Amikor \u00e9rzelmeket v\u00e1lt ki bel\u0151l\u00fcnk valami, azt k\u00f6nnyebben megosztjuk. (P\u00e9ldak\u00e9nt Berger Susan Boyle X-Factor vide\u00f3j\u00e1t eml\u00edti.)<\/li>\n
    • Public<\/strong> (Nyilv\u00e1nos): Ha valaki m\u00e1s is l\u00e1tja, hogy egy bizonyos term\u00e9ket haszn\u00e1lunk, akkor \u0151k is kedvet kapnak hozz\u00e1. P\u00e9lda erre a k\u00fcl\u00f6nb\u00f6z\u0151 n\u0151i m\u00e1rk\u00e1k \u00fajrahasznos\u00edthat\u00f3 t\u00e1sk\u00e1ja, amit ut\u00e1na is haszn\u00e1lnak, vagy ak\u00e1r a nemr\u00e9g kezd\u0151d\u00f6tt \u201eJegesv\u00f6d\u00f6r\u201d kih\u00edv\u00e1s.<\/li>\n
    • Practical Value<\/strong> (Gyakorlati \u00e9rdek): Ha valamib\u0151l tanult a k\u00f6z\u00f6ns\u00e9ged, azt k\u00f6nnyen m\u00e1snak is eml\u00edteni fogja. J\u00f3 p\u00e9lda erre a k\u00fcl\u00f6nb\u00f6z\u0151 infografik\u00e1k haszn\u00e1lata, ami k\u00f6nnyen megoszthat\u00f3, de m\u00e9gis \u00e9rdekes tartalmat kre\u00e1l.<\/li>\n
    • Stories<\/strong> (T\u00f6rt\u00e9netek): Minden ember sz\u00fcletett mes\u00e9l\u0151. Ha valamihez t\u00f6rt\u00e9netet tudnak kapcsolni, sz\u00edvesen megosztj\u00e1k m\u00e1sokkal is. Berger a Dove \u201eIgazi sz\u00e9ps\u00e9g\u201d kamp\u00e1nyait hozza p\u00e9ldak\u00e9nt, ami t\u00f6rt\u00e9netekbe \u00e1gyazta, hogy a n\u0151k mennyire m\u00e1sk\u00e9nt l\u00e1tj\u00e1k magukat, mint amilyenek val\u00f3j\u00e1ban. Amikor a t\u00f6rt\u00e9netet \u00fajrames\u00e9lj\u00fck, elker\u00fclhetetlen\u00fcl megeml\u00edtj\u00fck a m\u00e1rk\u00e1t is.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

      Te m\u00e1r tudod, hogy a Te term\u00e9ked\/szolg\u00e1ltat\u00e1sod a legjobb a piacod. Hogyan juttatod el a h\u00edr\u00e9t m\u00e1sokhoz is?   Tedd exkluz\u00edv \u00e9lm\u00e9nny\u00e9 a szolg\u00e1ltat\u00e1st\/term\u00e9ket – legyen el\u0151zetes feliratkoz\u00e1s, \u00e9s leghamarabb csak azok pr\u00f3b\u00e1lhatj\u00e1k ki a term\u00e9ked, akik feliratkoztak. Tanuls\u00e1g: Miel\u0151tt piacra dobn\u00e1d a term\u00e9ked, kezdj el \u00e9rdekl\u0151d\u0151 list\u00e1t gy\u0171jteni! Ez hasznos lehet, ha Lean Startup-k\u00e9nt […]<\/p>\n","protected":false},"author":66,"featured_media":8034,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"inline_featured_image":false,"footnotes":""},"categories":[392],"tags":[],"class_list":["post-8016","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-startup","post_format-post-format-gallery"],"yoast_head":"\nStartup marketing<\/title>\n<meta name=\"description\" content=\"Te m\u00e1r tudod, hogy a Te term\u00e9ked\/szolg\u00e1ltat\u00e1sod a legelterjedtebb a piacon. Hogyan juttatod el a h\u00edr\u00e9t m\u00e1sokhoz is? 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