{"id":8048,"date":"2014-09-12T10:43:13","date_gmt":"2014-09-12T08:43:13","guid":{"rendered":"https:\/\/www.minicrm.hu\/?p=8048"},"modified":"2014-09-12T15:17:18","modified_gmt":"2014-09-12T13:17:18","slug":"leggyakoribb-startup-hibak","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2014\/09-12\/leggyakoribb-startup-hibak\/","title":{"rendered":"A leggyakoribb startup hib\u00e1k"},"content":{"rendered":"<p>A legt\u00f6bb befektet\u0151 sz\u00e1m\u00e1ra j\u00f3 jel, ha (valaki m\u00e1s befektet\u00e9s\u00e9b\u0151l) a startup v\u00e1llalkoz\u00f3 egyszer m\u00e1r elbukott. Ezek azok a v\u00e1llalkoz\u00f3k, akik m\u00e1r tudj\u00e1k, milyen hib\u00e1kat kell elker\u00fclni\u00fck.<\/p>\n<p>A leggyakrabban elk\u00f6vetett, \u00e9s legs\u00falyosabb startup hib\u00e1k a k\u00f6vetkez\u0151k:<\/p>\n<ul>\n<ul>\n<li><strong>A term\u00e9ked t\u00fal niche.<\/strong><br \/>\nIgazi probl\u00e9m\u00e1t old meg a term\u00e9ked? Fizetne az\u00e9rt m\u00e1s, hogy haszn\u00e1lhassa?<br \/>\nMikor el\u0151\u00e1llsz az \u00f6tlettel, gyakran nem l\u00e1tod tiszt\u00e1n ezeket a k\u00e9rd\u00e9seket. Ez\u00e9rt \u00e9rdemes a Lean Startup m\u00f3dszert k\u00f6vetni, \u00e9s min\u00e9l el\u0151bb letesztelni, hogy val\u00f3ban \u00e9rdekli-e az embereket a term\u00e9ked.<\/li>\n<\/ul>\n<\/ul>\n<ul>\n<ul>\n<li><strong>T\u00fal merev vagy.<\/strong><br \/>\nAz el\u0151z\u0151 probl\u00e9m\u00e1hoz kapcsol\u00f3d\u00f3an: ha a tesztek azt mutatj\u00e1k, hogy valami nem piack\u00e9pes a term\u00e9kkel\/szolg\u00e1ltat\u00e1ssal kapcsolatosan, akkor ne f\u00e9lj v\u00e1ltoztatni.<br \/>\nJ\u00f3 p\u00e9lda erre az amerikai fab.com weboldal, ami eredetileg meleg f\u00e9rfiak k\u00f6z\u00f6ss\u00e9gi oldala lett volna, azonban nem volt el\u00e9g sikeres. Az oldal \u00edgy \u00e1talakult egy diz\u00e1jn e-commerce oldall\u00e1, ami 2011-2013 k\u00f6z\u00f6tt t\u00f6bb, mint 7 milli\u00f3 term\u00e9ket adott el.<\/li>\n<\/ul>\n<\/ul>\n<ul>\n<ul>\n<li><strong>Nem k\u00e9sz\u00edtesz \u00fczleti tervet.<\/strong><br \/>\nEz a c\u00e9ged megtestes\u00edt\u00e9se, az \u00fatvonala, ehhez fogod tudni m\u00e9rni a fejl\u0151d\u00e9sedet. Ha nincs \u00fczleti terved, k\u00f6nnyen szem el\u0151l t\u00e9veszted a c\u00e9ljaidat.<\/li>\n<\/ul>\n<\/ul>\n<ul>\n<ul>\n<li><strong>A marketingen pr\u00f3b\u00e1lsz sp\u00f3rolni.<\/strong><br \/>\nAtt\u00f3l, hogy Te tudod, hogy mennyire j\u00f3 a term\u00e9ked, m\u00e1s nem fogja. Ha nem ismerik, nem fogj\u00e1k megvenni.<\/li>\n<\/ul>\n<\/ul>\n<ul>\n<ul>\n<li><strong>Nem n\u00f6veled a teljes vev\u0151i \u00e9rt\u00e9ket.<\/strong><br \/>\nM\u00e1r megl\u00e9v\u0151 vev\u0151nek sokkal k\u00f6nnyebb t\u00f6bb term\u00e9ket eladni, mint \u00faj vev\u0151t szerezni. Lehet, hogy ez\u00e9rt \u00faj term\u00e9ket kell l\u00e9trehoznod, de ha egyszer m\u00e1r v\u00e1s\u00e1roltak t\u0151led, val\u00f3sz\u00edn\u0171, hogy t\u00f6bbsz\u00f6r is megtenn\u00e9k.<\/li>\n<\/ul>\n<\/ul>\n<ul>\n<ul>\n<li><strong>Nem hallgatsz a kritik\u00e1ra.<\/strong><br \/>\nMinden visszajelz\u00e9s \u00e9rt\u00e9kes a term\u00e9keddel\/szolg\u00e1ltat\u00e1soddal kapcsolatban. Semmik\u00e9pp ne vedd szem\u00e9lyes t\u00e1mad\u00e1snak, hanem gondold v\u00e9gig, hogy tanulhatn\u00e1l bel\u0151le.<\/li>\n<\/ul>\n<\/ul>\n<ul>\n<ul>\n<li><strong>Egyed\u00fcl vagy\/t\u00fal sok a t\u00e1rsalap\u00edt\u00f3d.<\/strong><br \/>\nEgyed\u00fcl b\u00edrni egy eg\u00e9sz startup s\u00faly\u00e1t nagyon sok: kell valaki, akinek a tud\u00e1sa kieg\u00e9sz\u00edti a Ti\u00e9det, \u00e9s aki ugyanazon megy \u00e1t, mint Te. Ha t\u00fal sok t\u00e1rsalap\u00edt\u00f3d van, vesz\u00e9lyes, hogy t\u00fal nagy lesz a \u201ehangzavar\u201d a c\u00e9ljaitokkal kapcsolatban.<\/li>\n<\/ul>\n<\/ul>\n<ul>\n<ul>\n<li><strong>PR kamp\u00e1nyt ind\u00edtasz \u2013 t\u00fal kor\u00e1n.<\/strong><br \/>\nA PR kamp\u00e1ny remek seg\u00edts\u00e9g lehet, ha m\u00e1r letettetek valamit az asztalra \u2013 term\u00e9ket, el\u00e9g el\u00e9gedett felhaszn\u00e1l\u00f3t, stb. Ha t\u00fal kor\u00e1n ind\u00edtod a kamp\u00e1nyt, fenn\u00e1ll a vesz\u00e9lye, hogy mire a term\u00e9k val\u00f3ban el\u00e9rhet\u0151 lesz, elfelejtenek.<\/li>\n<\/ul>\n<\/ul>\n<ul>\n<ul>\n<li><strong>Nem \u00e9rdekel az \u00fcgyf\u00e9lszolg\u00e1lat.<\/strong><br \/>\nA legjobb vev\u0151d az lesz, aki m\u00e1r v\u00e1s\u00e1rolt t\u0151led: \u00fajra fog v\u00e1s\u00e1rolni, \u00e9s ha el\u00e9gedett, az ismer\u0151seinek is besz\u00e9l err\u0151l. A legjobb m\u00f3dja annak, hogy biztos\u00edtsd a vev\u0151idet arr\u00f3l, mennyire fontosak neked, a mindenre kiterjed\u0151, seg\u00edt\u0151k\u00e9sz \u00e9s tisztelettud\u00f3 \u00fcgyf\u00e9lszolg\u00e1lat.<\/li>\n<\/ul>\n<\/ul>\n<ul>\n<ul>\n<li><strong>Nem k\u00f6ltesz eleget a szakemberekre.<\/strong><br \/>\nAz, hogy j\u00f3 legyen a programoz\u00f3d, rendk\u00edv\u00fcl fontos. De egy j\u00f3 \u00fcgyv\u00e9d \u00e9s k\u00f6nyvel\u0151 majdnem ugyanennyire fontos.<\/li>\n<\/ul>\n<\/ul>\n<ul>\n<ul>\n<li><strong>Nincs hossz\u00fa t\u00e1v\u00fa c\u00e9lod\/exit strat\u00e9gi\u00e1d.<\/strong><br \/>\n\u00c9rdemes megk\u00e9rdezni magadt\u00f3l: hol l\u00e1tod a c\u00e9get 5 \u00e9v m\u00falva? Ha el szeretn\u00e9d adni, kik a potenci\u00e1lis vev\u0151id, \u00e9s mit tehetsz az\u00e9rt, hogy min\u00e9l vonz\u00f3bb legy\u00e9l sz\u00e1mukra?<\/li>\n<\/ul>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A legt\u00f6bb befektet\u0151 sz\u00e1m\u00e1ra j\u00f3 jel, ha (valaki m\u00e1s befektet\u00e9s\u00e9b\u0151l) a startup v\u00e1llalkoz\u00f3 egyszer m\u00e1r elbukott. Ezek azok a v\u00e1llalkoz\u00f3k, akik m\u00e1r tudj\u00e1k, milyen hib\u00e1kat kell elker\u00fclni\u00fck. A leggyakrabban elk\u00f6vetett, \u00e9s legs\u00falyosabb startup hib\u00e1k a k\u00f6vetkez\u0151k: A term\u00e9ked t\u00fal niche. Igazi probl\u00e9m\u00e1t old meg a term\u00e9ked? Fizetne az\u00e9rt m\u00e1s, hogy haszn\u00e1lhassa? Mikor el\u0151\u00e1llsz az \u00f6tlettel, [&hellip;]<\/p>\n","protected":false},"author":66,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"inline_featured_image":false,"footnotes":""},"categories":[392],"tags":[],"class_list":["post-8048","post","type-post","status-publish","format-gallery","hentry","category-startup","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A leggyakoribb startup hib\u00e1k<\/title>\n<meta name=\"description\" content=\"A legt\u00f6bb befektet\u0151 sz\u00e1m\u00e1ra j\u00f3 jel, ha (valaki m\u00e1s befektet\u00e9s\u00e9b\u0151l) a startup v\u00e1llalkoz\u00f3 egyszer m\u00e1r elbukott. 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