{"id":8361,"date":"2014-09-30T14:35:33","date_gmt":"2014-09-30T12:35:33","guid":{"rendered":"https:\/\/www.minicrm.hu\/?p=8361"},"modified":"2014-09-30T18:05:29","modified_gmt":"2014-09-30T16:05:29","slug":"jo-udvozlo-e-mailek-titkai","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2014\/09-30\/jo-udvozlo-e-mailek-titkai\/","title":{"rendered":"A j\u00f3 \u00fcdv\u00f6zl\u0151 e-mailek titkai"},"content":{"rendered":"<p>Az \u00fcdv\u00f6zl\u0151 e-maileket azut\u00e1n kapj\u00e1k a (potenci\u00e1lis) vev\u0151id, hogy feliratkoztak a h\u00edrleveledre online, vagy egy esem\u00e9nyen, esetleg az els\u0151 v\u00e1s\u00e1rl\u00e1suk sor\u00e1n. Az \u00fcdv\u00f6zl\u0151 e-mailek a legfontosabbak: ezt sokkal t\u00f6bben nyitj\u00e1k meg, mint b\u00e1rmilyen egy\u00e9b e-mailt, amit egy\u00e9bk\u00e9nt k\u00fcldeni fogsz; meg fogja hat\u00e1rozni a vev\u0151ddel fenn\u00e1ll\u00f3 kapcsolatod; egyfajta els\u0151-benyom\u00e1s csomag. Ez\u00e9rt fontos, hogy adj \u00e9lm\u00e9nyt a feliratkoz\u00f3idnak, legyenek izgatottak att\u00f3l, hogy milyen k\u00f6z\u00f6ss\u00e9g r\u00e9szei, l\u00e9gy b\u00e1rmilyen \u00fczlet\u00e1gban is.<\/p>\n<p><a href=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/09\/shutterstock_192796085.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8362\" src=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/09\/shutterstock_192796085.jpg\" alt=\"welcome_emailek\" width=\"600\" height=\"604\" srcset=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/09\/shutterstock_192796085.jpg 600w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/09\/shutterstock_192796085-150x150.jpg 150w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/09\/shutterstock_192796085-298x300.jpg 298w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/09\/shutterstock_192796085-399x402.jpg 399w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><br \/>\n<strong>C\u00edm<\/strong><\/p>\n<ul>\n<li>A t\u00e1rgy ne legyen hosszabb, mint 50 karakter.<\/li>\n<li>Ker\u00fcld a k\u00f6zvetlen megsz\u00f3l\u00edt\u00e1st \u2013 a legt\u00f6bben spam-szer\u0171nek \u00e9rzik.<\/li>\n<li>Csak az\u00e9rt, mert m\u00e1r feliratkoztak, nem hagyhatod abba a figyelemfelkelt\u00e9st. Legyen \u00e9rdekes c\u00edme a lev\u00e9lnek!<\/li>\n<\/ul>\n<p><strong>Tartalom<\/strong><\/p>\n<ul>\n<li>Els\u0151sorban, mindenk\u00e9pp k\u00f6sz\u00f6nd meg a feliratkoz\u00e1sukat! L\u00e9gy h\u00e1l\u00e1s a figyelm\u00fck\u00e9rt (f\u0151leg, hogy az e-mail az egyik leghat\u00e1sosabb marketingcsatorna m\u00e9g mindig).<\/li>\n<li>Szegment\u00e1ld az e-maileket: ne kapja ugyanazt a sz\u00f6veget az, aki egy rendezv\u00e9ny sor\u00e1n iratkozott fel, \u00e9s az, aki v\u00e1s\u00e1rl\u00e1skor.<\/li>\n<li>Gondold v\u00e9gig, mit akarsz el\u00e9rni az e-mailekkel?\n<ul>\n<li>Oktatni a (potenci\u00e1lis) vev\u0151idet a weboldal felhaszn\u00e1l\u00e1s\u00e1r\u00f3l<\/li>\n<li>\u00c9rt\u00e9kes\u00edteni \u2013 megjutalmazhatod a feliratkoz\u00f3idat speci\u00e1lis kuponokkal is. Ezeket 2.5-sz\u00f6r nagyobb es\u00e9llyel v\u00e1ltj\u00e1k be, mint a t\u00f6bbi h\u00edrlev\u00e9llel kapott kuponokat.<\/li>\n<li>\u00c9rt\u00e9kes \u00e9s praktikus inform\u00e1ci\u00f3t adni nekik, hogy m\u00e9g t\u00f6bbsz\u00f6r visszat\u00e9rjenek.<\/li>\n<li>T\u00f6bbet megtudni a vev\u0151r\u0151l \u2013 ebben az esetben elk\u00fcldheted \u0151ket egy feliratkoz\u00f3 oldalra, ahol kiv\u00e1laszthatja, mir\u0151l szeretne h\u00edreket kapni, esetleg tov\u00e1bbi adatokat is megadhat mag\u00e1r\u00f3l.<br \/>\nHa \u00fagy \u00e9rzed, egyszerre t\u00f6bb ilyen c\u00e9lod is van az \u00fcdv\u00f6zl\u0151 e-mailekkel, de egy e-mailbe nem f\u00e9rsz bele, k\u00fcldhetsz e-mail sorozatot is.<\/li>\n<\/ul>\n<\/li>\n<li>Ha \u00fagy d\u00f6ntesz, eg\u00e9sz \u00fcdv\u00f6zl\u0151 e-mail sorozatot ind\u00edtasz, legyen \u00e9lesen elk\u00fcl\u00f6n\u00edthet\u0151 a tartalom \u00e9s a c\u00e9l mindegyik e-mail eset\u00e9ben. P\u00e9ld\u00e1ul lehet az egyik t\u00e9m\u00e1ja a weboldal haszn\u00e1lat\u00e1nak bemutat\u00e1sa, a m\u00e1sik\u00e9 a c\u00e9g t\u00f6rt\u00e9nelme, a harmadik\u00e9 a bestseller term\u00e9kek, a negyedik\u00e9 a t\u00f6rzsv\u00e1s\u00e1rl\u00f3i program bemutat\u00e1sa, stb.\n<ul>\n<li>Fontos tipp m\u00e9g, ha sorozatot k\u00fcldesz, hogy ugyanolyan frekvenci\u00e1val k\u00fcldd \u0151ket, mint a rendes h\u00edrleveleidet. Ne ess bele abba a hib\u00e1ba, hogy minden nap e-mail-t k\u00fcldesz \u2013 a leiratkoz\u00f3k magas sz\u00e1ma miatt nem \u00e9ri meg.<\/li>\n<\/ul>\n<\/li>\n<li>Rakj az e-mailbe valami \u201efogyaszthat\u00f3t\u201d, amire azonnal reag\u00e1lni tudnak az e-mail elhagy\u00e1sa n\u00e9lk\u00fcl \u2013 pl vide\u00f3t.<\/li>\n<li>Legyen hasznos, relev\u00e1ns, \u00e9s szem\u00e9lyes az e-mail.\n<ul>\n<li>Hasznos: Legyenek benne tippek, olyanok, aminek gyakorlati haszna van. \u00c9rtes\u00edtsd a feliratkoz\u00f3idat a leg\u00fajabb funkci\u00f3kr\u00f3l, a v\u00e1rhat\u00f3 esem\u00e9nyekr\u0151l, term\u00e9kekr\u0151l.<\/li>\n<li>Relev\u00e1ns: Kapcsol\u00f3djon a fogyaszt\u00f3 \u00e9rdekl\u0151d\u00e9si k\u00f6r\u00e9hez \u2013 azt m\u00e1r mindenk\u00e9pp tudod, hogy a Te ipar\u00e1gad\/term\u00e9keid \u00e9rdeklik, ha pedig v\u00e1s\u00e1rolt n\u00e1lad, enn\u00e9l t\u00f6bbet is.<\/li>\n<li>Szem\u00e9lyes: Az \u00fcdv\u00f6zl\u0151 emailek \u00e9s a h\u00edrlevelek ne legyenek t\u00fal merevek. Mindenk\u00e9pp legyenek tiszt\u00e1ban azzal, hogy most m\u00e1r egy k\u00f6z\u00f6ss\u00e9g r\u00e9szei vagytok.<\/li>\n<\/ul>\n<\/li>\n<li>Mondd el, h\u00e1ny feliratkoz\u00f3d\/v\u00e1s\u00e1rl\u00f3d van.<br \/>\nHa nem is pontosan (mivel a h\u00edrleveleidet val\u00f3sz\u00edn\u00fcleg a konkurenci\u00e1d is olvassa), mindenk\u00e9pp hozd \u00e9rt\u00e9s\u00fckre, hogy egy nagyobb k\u00f6z\u00f6ss\u00e9g r\u00e9szei. Ezt a marketinges szaknyelv \u201eempty dancefloor\u201d, azaz \u201e\u00fcres t\u00e1nct\u00e9r\u201d hat\u00e1snak nevezi \u2013 senki nem akar az els\u0151 lenni, de ha m\u00e1r t\u00f6bben ott vannak, sz\u00edvesen becsatlakoznak.<\/li>\n<li>Gondold v\u00e9gig az \u00fczlet\u00e1g \u00e9s a c\u00e9ged st\u00edlus\u00e1t, a vev\u0151id \u00e9rt\u00e9keit. Mi a megfelel\u0151bb? Ha a c\u00e9gt\u0151l kapnak e-mailt a feliratkoz\u00f3id, vagy mondjuk a c\u00e9g \u00fczletvezet\u0151j\u00e9nek nev\u00e9ben?<\/li>\n<li>F\u00f3kusz\u00e1lj a feliratkoz\u00f3ra: a \u201eTe\u201d vagy \u201e\u00d6n\u201d legyen t\u00f6bbs\u00e9gben az e-mailben, ne az \u201e\u00c9n\u201d \u00e9s a \u201eMi\u201d.<\/li>\n<li>Legyenek az e-mailben benne a k\u00f6z\u00f6ss\u00e9gi m\u00e9dia linkjei, de ne k\u00e9rd a feliratkoz\u00f3idat k\u00fcl\u00f6n, hogy k\u00f6vessenek \u2013 el\u00e9g nagy rajong\u00f3id az\u00e1ltal, hogy feliratkoztak.<\/li>\n<\/ul>\n<p><strong>Spam<\/strong><\/p>\n<ul>\n<li>Ker\u00fcld a t\u00e1rgyban az \u201eingyenes\u201d, \u201ekorl\u00e1tozott ideig\u201d, \u201e%\u201d kifejez\u00e9seket\/szimb\u00f3lumokat, ezt sok felhaszn\u00e1l\u00f3 spam-nek \u00e9rz\u00e9keli.<\/li>\n<li>Mindenk\u00e9pp k\u00e9rd meg a felhaszn\u00e1l\u00f3idat, hogy adjanak hozz\u00e1 a c\u00edmlist\u00e1jukhoz, \u00e9s mell\u00e9kelj egy linket arr\u00f3l, hogyan tudja ezt megtenni. \u00cdgy biztos\u00edthatod, hogy a f\u0151 postafi\u00f3kba \u00e9rkezzen az e-mailed.<\/li>\n<\/ul>\n<p><strong>Hogyan szegment\u00e1lhatod a feliratkoz\u00f3k e-mailjeit MiniCRM-mel?<\/strong><br \/>\nA MiniCRM haszn\u00e1latakor t\u00f6bb feliratkoz\u00f3 <a href=\"https:\/\/www.minicrm.hu\/help\/urlapok\/\">\u0171rlapot<\/a> is l\u00e9trehozhatsz (p\u00e9ld\u00e1ul h\u00edrlev\u00e9l feliratkoz\u00e1s, ingyenes e-book ig\u00e9nyl\u00e9se, stb). A feliratkoz\u00e1s ut\u00e1n az \u00e9rdekl\u0151d\u0151k azonnal e-mailt kapnak, ezt k\u00f6vet\u0151en pedig Te \u00e1ll\u00edthatod be, milyen rendszeress\u00e9ggel milyen t\u00edpus\u00fa e-maileket kapnak az <a href=\"https:\/\/www.minicrm.hu\/help\/automatizmusok\/\">automatizmusok<\/a> seg\u00edts\u00e9g\u00e9vel.<\/p>\n<p><a href=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2013\/06\/04_urlap-mukodesi-logika.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5314\" src=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2013\/06\/04_urlap-mukodesi-logika.jpg\" alt=\"04_urlap-mukodesi-logika\" width=\"548\" height=\"597\" srcset=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2013\/06\/04_urlap-mukodesi-logika.jpg 548w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2013\/06\/04_urlap-mukodesi-logika-275x300.jpg 275w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2013\/06\/04_urlap-mukodesi-logika-369x402.jpg 369w\" sizes=\"auto, (max-width: 548px) 100vw, 548px\" \/><\/a><br \/>\nA MiniCRM lehet\u0151s\u00e9get ad az \u00fagynezevett &#8222;dupla opt-in&#8221; -ra is, ami azt jelenti, hogy a megadott e-mail c\u00edmre m\u00e9g k\u00fcldhetsz egy meger\u0151s\u00edt\u0151 e-mailt is, \u00edgy kiz\u00e1rva a v\u00e9letlen vagy m\u00e1s \u00e1ltal elind\u00edtott feliratkoz\u00e1sokat. Ezzel biztos\u00edtod a feliratkoz\u00f3t is, hogy t\u0151led biztosan nem fog spam \u00e9rkezni.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Az \u00fcdv\u00f6zl\u0151 e-maileket azut\u00e1n kapj\u00e1k a (potenci\u00e1lis) vev\u0151id, hogy feliratkoztak a h\u00edrleveledre online, vagy egy esem\u00e9nyen, esetleg az els\u0151 v\u00e1s\u00e1rl\u00e1suk sor\u00e1n. Az \u00fcdv\u00f6zl\u0151 e-mailek a legfontosabbak: ezt sokkal t\u00f6bben nyitj\u00e1k meg, mint b\u00e1rmilyen egy\u00e9b e-mailt, amit egy\u00e9bk\u00e9nt k\u00fcldeni fogsz; meg fogja hat\u00e1rozni a vev\u0151ddel fenn\u00e1ll\u00f3 kapcsolatod; egyfajta els\u0151-benyom\u00e1s csomag. Ez\u00e9rt fontos, hogy adj \u00e9lm\u00e9nyt a [&hellip;]<\/p>\n","protected":false},"author":66,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"inline_featured_image":false,"footnotes":""},"categories":[376],"tags":[],"class_list":["post-8361","post","type-post","status-publish","format-gallery","hentry","category-minicrm","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A j\u00f3 \u00fcdv\u00f6zl\u0151 e-mailek titkai<\/title>\n<meta name=\"description\" content=\"Az \u00fcdv\u00f6zl\u0151 e-maileket azut\u00e1n kapj\u00e1k a (potenci\u00e1lis) vev\u0151id, hogy feliratkoztak a h\u00edrleveledre online, vagy egy esem\u00e9nyen, esetleg az els\u0151 v\u00e1s\u00e1rl\u00e1suk\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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