{"id":8471,"date":"2014-10-05T18:24:36","date_gmt":"2014-10-05T16:24:36","guid":{"rendered":"https:\/\/www.minicrm.hu\/?p=8471"},"modified":"2014-10-05T18:24:36","modified_gmt":"2014-10-05T16:24:36","slug":"marketing-puskak","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2014\/10-05\/marketing-puskak\/","title":{"rendered":"Marketing pusk\u00e1k"},"content":{"rendered":"<p>A \u201emarketing pusk\u00e1k\u201d egy A\/4-es oldalon, infografika vagy t\u00e1bl\u00e1zat form\u00e1j\u00e1ban \u00f6ssze\u00e1ll\u00edtott marketing-\u00f6sszefoglal\u00f3k. Ha m\u00e9g csak ismerkedsz egy-egy marketinges\/SEO-s t\u00e9m\u00e1val, vagy esetleg a tud\u00e1sod felfriss\u00edt\u00e9sre szorul, ezek t\u00f6k\u00e9letes megold\u00e1snak bizonyulhatnak! (Az itt linkelt pusk\u00e1k mindegyike angol nyelv\u0171.)<\/p>\n<p><a href=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/10\/marketing_puskak.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8480\" src=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/10\/marketing_puskak.jpg\" alt=\"marketing_puskak\" width=\"600\" height=\"400\" srcset=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/10\/marketing_puskak.jpg 600w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/10\/marketing_puskak-300x200.jpg 300w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/10\/marketing_puskak-450x300.jpg 450w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<ul>\n<li><a href=\"http:\/\/www.bitrebels.com\/wp-content\/uploads\/2013\/05\/marketing-metrics-overload-guide-infographic.jpg\">Marketing Metrics Overload<\/a>: rengeteg m\u00e9r\u0151sz\u00e1mot lehet n\u00e9zni a facebook-kal, az e-mail marketinggel vagy a weboldallal kapcsolatban, de melyek az igaz\u00e1n fontosak?<br \/>\nEz az infografika bemutatja, hogy mi\u00e9rt fontosabb Facebook-on a rajong\u00f3k sz\u00e1m\u00e1n\u00e1l az aktivit\u00e1s m\u00e9r\u00e9se, a weboldalon a l\u00e1togat\u00f3k sz\u00e1m\u00e1n\u00e1l a konverzi\u00f3s ar\u00e1ny, az e-mailekn\u00e9l a nyit\u00e1sn\u00e1l a tov\u00e1bbkattint\u00e1s, a marketing \u00e9rdekl\u0151d\u0151k helyett az \u00e9rt\u00e9kes\u00edt\u00e9si \u00e9rdekl\u0151d\u0151k (teh\u00e1t akik nem a hirdet\u00e9sb\u0151l kattintanak \u00e1t, hanem mondjuk a h\u00edrlev\u00e9lre iratkoznak fel), a regisztr\u00e1lt felhaszn\u00e1l\u00f3kn\u00e1l az akt\u00edv felhaszn\u00e1l\u00f3k, \u00e9s az \u00e1r\/lead ar\u00e1ny helyett mi\u00e9rt \u00e9rdemesebb az \u00e1r\/v\u00e1s\u00e1rl\u00e1s ar\u00e1nyt n\u00e9zni.<\/li>\n<li><a href=\"http:\/\/www.bestcheatsheets.com\/wp-content\/uploads\/2011\/10\/1.jpg\">Facebook Marketing Strategies<\/a>: n\u00e9ha b\u00e9n\u00edt\u00f3 lehet a k\u00e9rd\u00e9s, m\u00e9gis, mit csin\u00e1lj Facebook-on, hogy sz\u00f3rakoztat\u00f3 \u00e9s relev\u00e1ns maradj? Ez a puska 64 tippet ad, mivel teheted a Facebook-oldalat p\u00f6rg\u0151sebb\u00e9, hogyan \u00e9p\u00edtsd val\u00f3di k\u00f6z\u00f6ss\u00e9get a rajong\u00f3iddal, \u00e9s hogyan k\u00e9sz\u00edts igaz\u00e1n \u00fct\u0151s Facebook hirdet\u00e9st.<\/li>\n<li><a href=\"https:\/\/cdn2.hubspot.net\/hub\/319333\/file-359549123-png\/blog-files\/71-ad-tests-vp-01.png?t=1412355917944\">71 Ad Tests<\/a>: a leghosszabb marketing puska. Ha nem \u00fcgyn\u00f6ks\u00e9g k\u00e9sz\u00edti az Adwords hirdet\u00e9seidet, elengedhetetlen seg\u00edts\u00e9g, hogy kipr\u00f3b\u00e1ld a lehet\u0151 legt\u00f6bb vari\u00e1ci\u00f3t a hirdet\u00e9seidre, \u00e9s megtal\u00e1ld a leghasznosabbat. Ha pedig \u00fcgyn\u00f6ks\u00e9ggel dolgozol, remek alkalom, hogy \u00e1tn\u00e9zd a saj\u00e1t hirdet\u00e9seidet, \u00e9s k\u00e9rd\u00e9seket tegy\u00e9l fel, hogy mi alapj\u00e1n d\u00f6nt\u00f6ttek az egyes hirdet\u00e9sek sz\u00f6vegez\u00e9s\u00e9r\u0151l. A teljess\u00e9g ig\u00e9nye n\u00e9lk\u00fcl, p\u00e1r p\u00e9lda:\n<ul>\n<li>A hirdet\u00e9s f\u0151 sz\u00f6vege: \u00e1r\/min\u0151s\u00e9g\/k\u00edn\u00e1lat f\u00f3kusz\u00fa<\/li>\n<li>Hogyan mutatod az \u00e1rat: 1000-5000 Ft k\u00f6z\u00f6tt, 1000 Ft-n\u00e1l kezd\u0151d\u0151 \u00e1rak, term\u00e9kek 5000 Ft-ig?<\/li>\n<li>Sz\u00f3rend csere<\/li>\n<li>A hirdet\u00e9s c\u00edm\u00e9be beker\u00fcl\u0151 jelz\u0151k<\/li>\n<li>Milyen Call-to-Action-\u00f6ket pr\u00f3b\u00e1lhatsz ki?<\/li>\n<\/ul>\n<\/li>\n<li><a href=\"https:\/\/s3.amazonaws.com\/portent-ian-files\/google-analytics-cheatsheet.pdf\">Google Analytics Cheat Sheet<\/a>: Ha mindig \u00fagy \u00e9rezted, nem hozod ki a legt\u00f6bbet az Analytics-b\u0151l, most itt az alkalom, hogy t\u00f6bbet l\u00e1ss bel\u0151le, mint eddig b\u00e1rmikor. Nem csak a k\u00f6vet\u0151k\u00f3d behelyez\u00e9s\u00e9ben seg\u00edt, hanem abban is, hogyan \u00e1ll\u00edts be filtereket (hogy p\u00e9ld\u00e1ul a saj\u00e1t irod\u00e1d IP c\u00edm\u00e9r\u0151l ne kattintsanak a hirdet\u00e9seidre \u2013 a halad\u00f3 verzi\u00f3, ha a konkurencia IP c\u00edm\u00e9t is elkezded sz\u0171rni), mik azok a c\u00e9lok, hogyan v\u00e1laszd ki \u00e9s \u00e1ll\u00edtsd be \u0151ket, n\u00e9zd meg, honnan t\u00e9vednek a l\u00e1togat\u00f3id 404 \u00fcres oldalakra. Ezenk\u00edv\u00fcl a t\u00e1bl\u00e1zat tartalmaz rengeteg hasznos linket \u00e9s blogot \u2013 ha r\u00e1sz\u00e1nsz p\u00e1r \u00f3r\u00e1t, igazi Analytics-nindzsa lehetsz a puska seg\u00edts\u00e9g\u00e9vel!<\/li>\n<li><a href=\"https:\/\/d2eeipcrcdle6.cloudfront.net\/seo-cheat-sheet\/SEOCheatSheet_2-2013.pdf\">SEO Cheat Sheet<\/a>: a 4 oldalas SEO Biblia, az alapokt\u00f3l kezdve a mobil webfejleszt\u00e9sig minden benne van. Remek \u00f6n-ellen\u0151rz\u00e9sre, hogy minden megvan-e, ami az oldal helyes SEO-m\u0171k\u00f6d\u00e9s\u00e9hez \u00e9s el\u0151kel\u0151 Google-helyez\u00e9s\u00e9hez sz\u00fcks\u00e9ges, de azok a marketingesek\/c\u00e9gvezet\u0151k is \u00f6r\u00f6mmel fogj\u00e1k k\u00e9zhez venni, akiket megzavar a szakzsargon.<\/li>\n<li><a href=\"https:\/\/blogs.constantcontact.com\/wp-content\/uploads\/2014\/05\/Image-Size-Cheat-Sheet1.jpg\">Social Media Image Size Cheat Sheet<\/a>: a grafikusod \u00f6r\u00f6kre h\u00e1l\u00e1s lesz ez\u00e9rt a pusk\u00e1\u00e9rt, \u00e9s briefet \u00edrni is j\u00f3val k\u00f6nnyebb lesz. A Facebook fed\u0151k\u00e9pt\u0151l kezdve a Pinterestre t\u0171zhet\u0151 k\u00e9pek m\u00e9ret\u00e9ig minden itt van.<\/li>\n<li><a href=\"http:\/\/www.olmblog.com\/wp-content\/plugins\/wp-o-matic\/cache\/e4e4c7891e_Email-Marketing-Cheat-Sheet.png\">Email Cheat Sheet<\/a>: Mit tesztelj el\u0151sz\u00f6r az e-mailjeiden, mikor k\u00fcldd ki az e-maileket? A v\u00e1laszok itt (is) vannak.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A \u201emarketing pusk\u00e1k\u201d egy A\/4-es oldalon, infografika vagy t\u00e1bl\u00e1zat form\u00e1j\u00e1ban \u00f6ssze\u00e1ll\u00edtott marketing-\u00f6sszefoglal\u00f3k. Ha m\u00e9g csak ismerkedsz egy-egy marketinges\/SEO-s t\u00e9m\u00e1val, vagy esetleg a tud\u00e1sod felfriss\u00edt\u00e9sre szorul, ezek t\u00f6k\u00e9letes megold\u00e1snak bizonyulhatnak! (Az itt linkelt pusk\u00e1k mindegyike angol nyelv\u0171.) Marketing Metrics Overload: rengeteg m\u00e9r\u0151sz\u00e1mot lehet n\u00e9zni a facebook-kal, az e-mail marketinggel vagy a weboldallal kapcsolatban, de melyek az [&hellip;]<\/p>\n","protected":false},"author":66,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"inline_featured_image":false,"footnotes":""},"categories":[174],"tags":[],"class_list":["post-8471","post","type-post","status-publish","format-gallery","hentry","category-marketing","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing pusk\u00e1k<\/title>\n<meta name=\"description\" content=\"A \u201emarketing pusk\u00e1k\u201d egy A\/4-es oldalon, infografika vagy t\u00e1bl\u00e1zat form\u00e1j\u00e1ban \u00f6ssze\u00e1ll\u00edtott marketing-\u00f6sszefoglal\u00f3k. 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