{"id":8490,"date":"2014-10-03T22:08:24","date_gmt":"2014-10-03T20:08:24","guid":{"rendered":"https:\/\/www.minicrm.hu\/?p=8490"},"modified":"2014-10-05T18:21:30","modified_gmt":"2014-10-05T16:21:30","slug":"milyen-meroszamokra-erdemes-odafigyelni","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2014\/10-03\/milyen-meroszamokra-erdemes-odafigyelni\/","title":{"rendered":"Tudod, honnan \u00e9rkeznek a vev\u0151id?"},"content":{"rendered":"<p>A CRM \u2013 rendszerek \u00e9s a Google Analytics seg\u00edts\u00e9g\u00e9vel szinte m\u00e1r adatb\u0151s\u00e9gben szenved\u00fcnk. K\u00f6nny\u0171 elveszni az apr\u00f3 r\u00e9szletekben, de mi most \u00f6sszeszedt\u00fck, mik azok a m\u00e9r\u0151sz\u00e1mok, amik val\u00f3ban fontosak, \u00e9s amiknek a figyel\u00e9s\u00e9vel val\u00f3ban m\u00e9rni tudod, honnan \u00e9rkeznek a vev\u0151id, milyen akci\u00f3k, vagy marketing k\u00f6lt\u00e9sek azok, amelyek t\u00f6bb vev\u0151t hoznak. A riportot \u00e9rdemes hetente friss\u00edteni, ez \u00e1ltal\u00e1ban el\u00e9g id\u0151 ahhoz, hogy az eszk\u00f6z\u00f6lt v\u00e1ltoz\u00e1sok eredm\u00e9nyei l\u00e1tszani kezdjenek; \u00e9s \u00edgy k\u00f6nnyebben tudsz majd a k\u00f6vetkez\u0151 kereskedelmi id\u0151szakra is tervezni, hiszen l\u00e1tod majd a szezonalit\u00e1st.<br \/>\n<a href=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/10\/milyen_meroszamaokra_figyeljen.jpg\"><img loading=\"lazy\" decoding=\"async\" onerror=\"this.src='https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2021\/04\/MC_logo_2021_G-Dark.svg'\" class=\"aligncenter size-full wp-image-8481\" src=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/10\/milyen_meroszamaokra_figyeljen.jpg\" alt=\"milyen_meroszamaokra_figyeljen\" width=\"600\" height=\"395\" srcset=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/10\/milyen_meroszamaokra_figyeljen.jpg 600w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/10\/milyen_meroszamaokra_figyeljen-300x198.jpg 300w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/10\/milyen_meroszamaokra_figyeljen-456x300.jpg 456w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><br \/>\n<strong>\u00c9rt\u00e9kes\u00edt\u00e9s<\/strong><\/p>\n<ul>\n<li>H\u00e1ny <strong>megrendel\u00e9s<\/strong> t\u00f6rt\u00e9nt a h\u00e9ten?<\/li>\n<li><strong>Milyen term\u00e9k(csal\u00e1db\u00f3l) rendeltek a legt\u00f6bbet?<\/strong><br \/>\nEz k\u00e9t szempontb\u00f3l is fontos: egyr\u00e9szt, a term\u00e9k \u00e1raz\u00e1s\u00e1hoz kapcsol\u00f3d\u00f3an \u2013 akci\u00f3s volt a term\u00e9k, \u00e9s az\u00e9rt rendeltek ennyit, vagy esetleg a marketing volt az oka? Megjelent a term\u00e9kt\u00edpussal kapcsolatban olyan h\u00edr, vagy cikk, ami miatt t\u00f6bbet v\u00e1s\u00e1roltak?<\/li>\n<li>Az el\u0151z\u0151 id\u0151szak megrendel\u00e9seinek a sz\u00e1ma (ez lehet az el\u0151z\u0151 \u00e9v ugyanezen hete), \u00e9s az ahhoz k\u00e9pesti n\u00f6veked\u00e9s. \u00c9rdemes e mell\u00e9 a sz\u00e1m mell\u00e9 \u00edrni az el\u0151\u00edrt n\u00f6veked\u00e9st is, \u00e9s megn\u00e9zni, melyik h\u00e9ten\/h\u00f3napban siker\u00fclt azt teljes\u00edteni, megugrani. Ez nagy seg\u00edts\u00e9g lehet a szezonalit\u00e1s meghat\u00e1roz\u00e1s\u00e1ban k\u00e9s\u0151bb.<\/li>\n<li><strong>\u00daj vev\u0151k sz\u00e1ma<\/strong>, sz\u00e1zal\u00e9kuk az \u00f6sszes vev\u0151h\u00f6z k\u00e9pest.<br \/>\nEgy \u00fczlet n\u00f6veked\u00e9s\u00e9hez elengedhetetlen, hogy \u00faj vev\u0151k v\u00e1s\u00e1roljanak. \u00c9rdemes az \u00e1ltaluk v\u00e1s\u00e1rolt term\u00e9kek \u00e1tlagos \u00e9rt\u00e9k\u00e9t is megn\u00e9zni, ez seg\u00edt abban is, hogy l\u00e1sd, mennyit \u00e9rdemes k\u00f6lteni, illetve, hogy az \u00faj vev\u0151k t\u00f6bbet k\u00f6ltenek-e a k\u00e9s\u0151bbiekben, vagy pont ford\u00edtva, a visszat\u00e9r\u0151 vev\u0151k k\u00f6lt\u00e9se visszaesik<\/li>\n<li><strong>Az \u00f6sszes bev\u00e9tel<\/strong><\/li>\n<li>B2C \u00fczletek eset\u00e9ben \u00e9rdemes megn\u00e9zni az \u00e1tlagos kos\u00e1r\u00e9rt\u00e9ket, \u00e9s az \u00e1tlagosan v\u00e1s\u00e1rolt term\u00e9kek sz\u00e1m\u00e1t is. Ezek nagyon fontos m\u00e9r\u0151sz\u00e1mok, ha p\u00e9ld\u00e1ul aj\u00e1nd\u00e9k term\u00e9kkel, vagy e-commerce eset\u00e9ben ingyenes h\u00e1zhozsz\u00e1ll\u00edt\u00e1sos prom\u00f3ci\u00f3val akarsz majd el\u0151\u00e1llni.<\/li>\n<\/ul>\n<p><strong>A weboldalad<\/strong><\/p>\n<ul>\n<li>E-commerce eset\u00e9ben \u00e9rdemes megn\u00e9zni a <strong>konverzi\u00f3s ar\u00e1nyt<\/strong><\/li>\n<li>Minden \u00fczlet weboldal\u00e1nak figyelemmel kellene k\u00f6vetnie <strong>az \u00f6sszes l\u00e1togat\u00f3k, az egy\u00e9ni l\u00e1togat\u00f3k, \u00e9s az \u00faj l\u00e1togat\u00f3k sz\u00e1m\u00e1t.<\/strong><\/li>\n<li>Ezeket a sz\u00e1mokat fontos l\u00e1tni egyben, de \u00e9rdemes megfigyelni, hogy ugyanezek az adatok hogyan ar\u00e1nylanak egym\u00e1shoz, ha megn\u00e9zed \u0151ket k\u00fcl\u00f6n <strong>PC sz\u00e1m\u00edt\u00f3g\u00e9pekre, tabletekre \u00e9s mobiltelefonokra<\/strong> lebontva. Ezek alapj\u00e1n m\u00e1r k\u00e9pet is alkothatsz a vev\u0151idr\u0151l, hiszen a tabletet haszn\u00e1l\u00f3k ink\u00e1bb j\u00f3m\u00f3d\u00faak, hajlamosak este v\u00e1s\u00e1rolni; a mobilon v\u00e1s\u00e1rol\u00f3k k\u00f6z\u00f6tt pedig sok a fiatal.<\/li>\n<\/ul>\n<p><strong>Marketingcsatorn\u00e1k \u00f6sszehasonl\u00edt\u00e1sa<\/strong><\/p>\n<ul>\n<li>N\u00e9zd meg, hogy a keres\u0151 hirdet\u00e9seid, a h\u00edrlevelek, a term\u00e9szetes keres\u00e9s, a direkt kattint\u00e1s, a display marketing, a refer\u00e1l\u00e1s \u00e9s a k\u00f6z\u00f6ss\u00e9gi m\u00e9dia k\u00f6z\u00fcl melyik csatorna bizonyult sz\u00e1modra a leghasznosabbnak! Ne felejtsd el, a legt\u00f6bb rendszer csak az utols\u00f3 kattint\u00e1st m\u00e9ri, azaz ha valaki a c\u00e9geddel el\u0151sz\u00f6r Google keres\u00e9s sor\u00e1n tal\u00e1lkozik, de nem v\u00e1s\u00e1rol, majd ut\u00e1na remarketing hat\u00e1s\u00e1ra visszat\u00e9r, de ott sem v\u00e1s\u00e1rol, \u00e9s v\u00e9g\u00fcl a h\u00edrlev\u00e9lb\u0151l kattint v\u00e1s\u00e1rolni, akkor \u00fagy jelenik meg, mintha a h\u00edrlev\u00e9l lett volna a v\u00e1s\u00e1rl\u00e1s \u201ef\u0151 felel\u0151se\u201d \u2013 pedig val\u00f3j\u00e1ban mindh\u00e1rom l\u00e9p\u00e9snek szerepe volt a konverzi\u00f3ban.<\/li>\n<li>Fontos sz\u00e1mok a csatorn\u00e1kra: <strong>l\u00e1togat\u00e1sok, megrendel\u00e9sek, konverzi\u00f3s r\u00e1t\u00e1k, \u00e1rak<\/strong>.<\/li>\n<li>Ha akt\u00edv a c\u00e9ged Facebook-on, \u00e9rdemes az ott elk\u00f6lt\u00f6tt p\u00e9nzt is vezetni, valamint a rajong\u00f3id sz\u00e1m\u00e1nak v\u00e1ltoz\u00e1s\u00e1t.<\/li>\n<\/ul>\n<p><strong>E-mail<\/strong><\/p>\n<ul>\n<li>A legt\u00f6bb c\u00e9g sz\u00e1m\u00e1ra az e-mail marketing m\u00e9g mindig a leghasznosabb, ez\u00e9rt fontos, hogy k\u00f6vesd a <strong>c\u00edmeid sz\u00e1m\u00e1t<\/strong>, valamint azok el\u0151z\u0151 h\u00e9thez k\u00e9pest t\u00f6rt\u00e9nt v\u00e1ltoz\u00e1s\u00e1t.<\/li>\n<li>K\u00f6vesd az e-mailek tartalm\u00e1t is: <strong>melyik c\u00edm<\/strong>mel nyitottak meg t\u00f6bbet, milyen h\u00edrek vezettek f\u0151leg konverzi\u00f3khoz?<\/li>\n<li>\u00cdrd le a kik\u00fcld\u00e9s <strong>pontos idej\u00e9t<\/strong> \u2013 ezzel b\u00e1tran k\u00eds\u00e9rletezz, sokat sz\u00e1m\u00edthat!<\/li>\n<li>Hogy t\u00f6rt\u00e9nt-e <strong>szegment\u00e1ci\u00f3<\/strong><\/li>\n<li>H\u00e1ny embernek siker\u00fclt elk\u00fcldeni, h\u00e1nyn\u00e1l landolt az e-mail a spam mapp\u00e1ban<\/li>\n<li>H\u00e1ny sz\u00e1zal\u00e9k nyitotta meg (15% alatt gyenge a <strong>megnyit\u00e1si ar\u00e1ny<\/strong>, 18% f\u00f6l\u00f6tt er\u0151snek mondhat\u00f3)<\/li>\n<li>H\u00e1ny sz\u00e1zal\u00e9k <strong>kattintott tov\u00e1bb<\/strong> az egyes linkekr\u0151l (3% alatt gyenge, de 4% f\u00f6l\u00f6tt m\u00e1r eg\u00e9sz sz\u00e9p eredm\u00e9ny)<\/li>\n<li>Mennyi <strong>konverzi\u00f3<\/strong> t\u00f6rt\u00e9nt<\/li>\n<li><strong>\u00c1tlagos kos\u00e1r\u00e9rt\u00e9k<\/strong><\/li>\n<li>Bev\u00e9tel<\/li>\n<li>Leiratkoz\u00e1sok sz\u00e1ma<\/li>\n<\/ul>\n<p><strong>Hogyan tud a MiniCRM seg\u00edteni, hogy a legfontosabb m\u00e9r\u0151sz\u00e1mokat k\u00f6nnyen \u00e1tl\u00e1sd?<\/strong><\/p>\n<ul>\n<li>A <a href=\"https:\/\/www.minicrm.hu\/help\/riportok\/\">marketingriportokkal<\/a> egyszer\u0171en \u00e9s k\u00f6nnyen \u00e1tl\u00e1thatod, milyen csatorn\u00e1kr\u00f3l \u00e9rkeznek a vev\u0151k, honnan \u00e9rkeznek, \u00e9s melyik csatorn\u00e1k konvert\u00e1lnak legink\u00e1bb.<\/li>\n<li>Az <a href=\"https:\/\/www.minicrm.hu\/help\/email-statisztikak\/\">e-mail riportokn\u00e1l<\/a> meg tudod n\u00e9zni, h\u00e1ny e-mail \u00e9rkezett meg a vev\u0151kh\u00f6z, h\u00e1nyan nyitott\u00e1k meg, milyen k\u00e9sz\u00fcl\u00e9keken, h\u00e1nyan kattintottak \u00e9s iratkoztak le, s\u0151t, szem\u00e9lyre szabottan is l\u00e1thatod, kik nyitottak meg e-mailt!<\/li>\n<li>A MiniCRM egyed\u00fcl\u00e1ll\u00f3an k\u00e9pes <a href=\"https:\/\/www.minicrm.hu\/help\/eredmenyesseg-vizsgalata\/\">az \u00e9rt\u00e9kes\u00edt\u0151k hat\u00e9konys\u00e1g\u00e1t<\/a> is m\u00e9rni. Meg tudod n\u00e9zni, az \u00e9rt\u00e9kes\u00edt\u00e9si csapatod egyes tagjai milyen ar\u00e1nyban j\u00e1rulnak hozz\u00e1 a tov\u00e1bbl\u00e9p\u00e9shez, mennyi az az id\u0151, m\u00e9g az \u00e9rdekl\u0151d\u0151b\u0151l v\u00e1s\u00e1rl\u00f3 lesz, \u00e9s azt, h\u00e1ny \u00e9rdekl\u0151d\u0151 (pl. h\u00edrlev\u00e9l-feliratkoz\u00f3) van az adott id\u0151ben.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A CRM \u2013 rendszerek \u00e9s a Google Analytics seg\u00edts\u00e9g\u00e9vel szinte m\u00e1r adatb\u0151s\u00e9gben szenved\u00fcnk. K\u00f6nny\u0171 elveszni az apr\u00f3 r\u00e9szletekben, de mi most \u00f6sszeszedt\u00fck, mik azok a m\u00e9r\u0151sz\u00e1mok, amik val\u00f3ban fontosak, \u00e9s amiknek a figyel\u00e9s\u00e9vel val\u00f3ban m\u00e9rni tudod, honnan \u00e9rkeznek a vev\u0151id, milyen akci\u00f3k, vagy marketing k\u00f6lt\u00e9sek azok, amelyek t\u00f6bb vev\u0151t hoznak. A riportot \u00e9rdemes hetente friss\u00edteni, [&hellip;]<\/p>\n","protected":false},"author":66,"featured_media":8481,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"inline_featured_image":false,"footnotes":""},"categories":[376],"tags":[],"class_list":["post-8490","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-minicrm","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tudod, honnan \u00e9rkeznek a vev\u0151id?<\/title>\n<meta name=\"description\" content=\"A CRM \u2013 rendszerek \u00e9s a Google Analytics seg\u00edts\u00e9g\u00e9vel szinte m\u00e1r adatb\u0151s\u00e9gben szenved\u00fcnk. 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