{"id":8500,"date":"2014-10-06T14:24:05","date_gmt":"2014-10-06T12:24:05","guid":{"rendered":"https:\/\/www.minicrm.hu\/?p=8500"},"modified":"2014-10-06T14:24:05","modified_gmt":"2014-10-06T12:24:05","slug":"google-adwords-minosegi-mutato","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2014\/10-06\/google-adwords-minosegi-mutato\/","title":{"rendered":"Min\u0151s\u00e9gi mutat\u00f3: AdWords hirdet\u00e9s olcs\u00f3bban"},"content":{"rendered":"<p>Google AdWords az egyik legelterjedtebb KKV online marketing eszk\u00f6z. Ha nem vigy\u00e1zol, k\u00f6nnyen az egyik legdr\u00e1g\u00e1bb is lehet.<\/p>\n<p>AdWords-\u00f6n hirdetni egy kicsit olyan, mint visszaker\u00fclni az iskol\u00e1ba: Google is oszt\u00e1lyozza a teljes\u00edtm\u00e9nyed. A k\u00fcl\u00f6nbs\u00e9g csak annyi, hogy ezt egy 1-10-es sk\u00e1l\u00e1n teszi, \u00e9s a sz\u00e1mot nem jegynek, hanem min\u0151s\u00e9gi mutat\u00f3nak h\u00edvja.<\/p>\n<p>Ha Google rossz jegyet ad, megdorg\u00e1l\u00e1s helyett a k\u00f6lts\u00e9geidet emeli. P\u00e9ld\u00e1ul egy kattint\u00e1s\u00e9rt nem 90 Ft-ot k\u00e9r els\u0151 helyen, hanem 450 Ft-ot.<\/p>\n<h2>Mi az a min\u0151s\u00e9gi mutat\u00f3?<\/h2>\n<p><strong>Min\u0151s\u00e9gi mutat\u00f3<\/strong><i> (Quality Score, QS):<\/i>\u00a0a Google AdWords minden kulcsszavadat 1-10 k\u00f6z\u00e9 es\u0151 pontsz\u00e1mmal l\u00e1tja el. Nagyon leegyszer\u0171s\u00edtve azt mutatja meg, hogy az adott kulcssz\u00f3 mennyire teljes\u00edt j\u00f3l a konkurenci\u00e1hoz k\u00e9pest. Nagyr\u00e9szt ett\u0151l f\u00fcgg az is, hogy mennyi p\u00e9nzt fogsz k\u00f6lteni ugyanannyi l\u00e1togat\u00f3ra.<\/p>\n<blockquote><p>Alacsony min\u0151s\u00e9gi mutat\u00f3val hirdetni olyan, mint \u00e1rral szemben evezni egy foly\u00f3n. Nem lehetetlen, de ugyanazt a t\u00e1vols\u00e1got sokkal kevesebb er\u0151fesz\u00edt\u00e9ssel tudod \u00e1rral egy ir\u00e1nyban megtenni.<\/p><\/blockquote>\n<h2>Mi\u00e9rt fontos a min\u0151s\u00e9gi mutat\u00f3?<\/h2>\n<p>Meghat\u00e1rozza hirdet\u00e9sed rangsor\u00e1t \u00e9s az \u00e1tkattint\u00e1s\u00e9rt t\u00e9nylegesen fizetend\u0151 \u00f6sszeget. Google sz\u00e1m\u00e1ra fontos a min\u0151s\u00e9g. Olcs\u00f3bban emeli ki els\u0151 helyre azt a hirdet\u00e9st, amit jobb v\u00e1lasznak gondol a keres\u0151 sz\u00e1m\u00e1ra.<\/p>\n<p><strong>Hirdet\u00e9s rang<\/strong> <em>(Ad rank):\u00a0<\/em>meghat\u00e1rozza, hogy a hirdet\u00e9sed hol helyezkedik el a keres\u0151 tal\u00e1lati oldal\u00e1n. \u00c9s hogy egy\u00e1ltal\u00e1n felker\u00fcl-e oda. Egy adott keres\u00e9sre a legnagyobb rangsor\u00fa hirdet\u00e9s lesz els\u0151 helyen.<\/p>\n<blockquote><p><strong>Hirdet\u00e9s rangja<\/strong> = Min\u0151s\u00e9gi Mutat\u00f3 * Max CPC<\/p><\/blockquote>\n<p>Pl. 10-es min\u0151s\u00e9gi mutat\u00f3 \u00e9s 200 forintos maximum aj\u00e1nlat eset\u00e9n: 10 * 200 = 2000.<\/p>\n<p><strong>Kattint\u00e1sonk\u00e9nti k\u00f6lts\u00e9g<\/strong> <em>(Cost per click, CPC)<\/em>: amit a hirdet\u0151k\u00e9nt t\u00e9nylegesen kifizetsz azut\u00e1n, hogy egy keres\u0151 r\u00e1kattintott a hirdet\u00e9sedre.<\/p>\n<blockquote><p><strong>T\u00e9nyleges CPC<\/strong> = Az ut\u00e1nad k\u00f6vetkez\u0151 hirdet\u00e9s rangja \/ min\u0151s\u00e9gi mutat\u00f3d + 1 Ft<\/p><\/blockquote>\n<p>P\u00e9ld\u00e1ul 4 hirdet\u0151 eset\u00e9n \u00edgy alakulhatnak a k\u00f6lts\u00e9gek:<\/p>\n<table class=\"table table-striped text-center\">\n<thead>\n<tr>\n<th class=\"text-center\">#<\/th>\n<th class=\"text-center\">Max CPC<\/th>\n<th>Min\u0151s\u00e9gi mutat\u00f3<\/th>\n<th class=\"text-center\">Hirdet\u00e9s rang<\/th>\n<th class=\"text-center\">T\u00e9nyleges CPC<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><b>Zolt\u00e1n<\/b><\/td>\n<td>200 Ft<\/td>\n<td>10<\/td>\n<td>2 000<\/td>\n<td><b>91 Ft \/ kattint\u00e1s<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Gabriella<\/b><\/td>\n<td>300 Ft<\/td>\n<td>3<\/td>\n<td>900<\/td>\n<td><b>201 Ft \/ kattint\u00e1s<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Andr\u00e1s<\/b><\/td>\n<td>75 Ft<\/td>\n<td>8<\/td>\n<td>600<\/td>\n<td><b>64 Ft \/ kattint\u00e1s<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>P\u00e9ter<\/b><\/td>\n<td>100 Ft<\/td>\n<td>5<\/td>\n<td>500<\/td>\n<td><b>100 Ft \/ kattint\u00e1s<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>Ha egy konkr\u00e9t keres\u0151szavadra 7-es min\u0151s\u00e9gi mutat\u00f3 mellett 100 Ft-\u00e9rt ad a Google AdWords egy kattint\u00e1st, akkor annak a sz\u00f3nak a t\u00e9nyleges kattint\u00e1si k\u00f6lts\u00e9ge\u00a0az al\u00e1bbiak szerint\u00a0alakul min\u0151s\u00e9gi mutat\u00f3 f\u00fcgg\u0151en:<\/p>\n<p><a href=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/10\/Screen-Shot-2014-10-04-at-02.05.01.png\"><img loading=\"lazy\" decoding=\"async\" onerror=\"this.src='https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2021\/04\/MC_logo_2021_G-Dark.svg'\" class=\"alignnone size-full wp-image-8512\" src=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/10\/Screen-Shot-2014-10-04-at-02.05.01.png\" alt=\"CPC by QS\" width=\"1345\" height=\"826\" srcset=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/10\/Screen-Shot-2014-10-04-at-02.05.01.png 1345w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/10\/Screen-Shot-2014-10-04-at-02.05.01-300x184.png 300w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/10\/Screen-Shot-2014-10-04-at-02.05.01-655x402.png 655w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/10\/Screen-Shot-2014-10-04-at-02.05.01-488x300.png 488w\" sizes=\"auto, (max-width: 1345px) 100vw, 1345px\" \/><\/a><\/p>\n<h2>\u00a0Mikor sz\u00e1m\u00edt j\u00f3nak a min\u0151s\u00e9gi mutat\u00f3?<\/h2>\n<p>&nbsp;<\/p>\n<ul style=\"width: 200px; float: left; margin-top: 20px;\">\n<li><span style=\"color: #008000;\"><strong>10: t\u00f6k\u00e9letes<\/strong><\/span><\/li>\n<li><span style=\"color: #008000;\"><strong>7-9: j\u00f3<\/strong><\/span><\/li>\n<li><span style=\"color: #3366ff;\"><strong>5-6: \u00e1tlagos<\/strong><\/span><\/li>\n<li><span style=\"color: #ff6600;\"><strong>2-4: beteg<\/strong><\/span><\/li>\n<li><strong><span style=\"color: #ff0000;\">1: halott<\/span><\/strong><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" onerror=\"this.src='https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2021\/04\/MC_logo_2021_G-Dark.svg'\" class=\"alignright wp-image-8514\" src=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/10\/gauge.jpg\" alt=\"gauge\" width=\"400\" height=\"225\" srcset=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/10\/gauge.jpg 1113w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/10\/gauge-300x169.jpg 300w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/10\/gauge-715x402.jpg 715w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/10\/gauge-500x281.jpg 500w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><br \/>\n<br style=\"clear: both;\" \/><br \/>\nJ\u00f3 h\u00edr, hogy a beteg kulcsszavak gy\u00f3gy\u00edthat\u00f3ak. A gy\u00f3gym\u00f3d: el\u00e9rni, hogy t\u00f6bb keres\u0151 kattintson a kulcssz\u00f3hoz tartoz\u00f3 hirdet\u00e9sre.<\/p>\n<h2>Mit\u0151l f\u00fcgg a min\u0151s\u00e9gi mutat\u00f3?<\/h2>\n<h3>1. \u00c1tkattint\u00e1si ar\u00e1ny<\/h3>\n<p><strong>\u00c1tkattint\u00e1si ar\u00e1ny<\/strong> <em>(Click Through Rate, CTR):<\/em>\u00a0100 hirdet\u00e9s megjelen\u00e9sb\u0151l <em>(impression)<\/em> h\u00e1nyan kattintottak \u00e1t oldalunkra.<\/p>\n<p>Ha a hirdet\u00e9sed 100-szor jelenik meg, \u00e9s 15-en kattintottak r\u00e1, akkor 15%-os az \u00e1tkattint\u00e1si ar\u00e1ny. Gyakorlatilag azt m\u00e9ri le, hogy mennyire hat\u00e9kony egy adott kulcssz\u00f3, \u00e9s az arra megjelen\u0151 hirdet\u00e9s.<\/p>\n<blockquote><p>Ez a legfontosabb alkot\u00f3eleme a min\u0151s\u00e9gi mutat\u00f3nak.<\/p><\/blockquote>\n<p>A mutat\u00f3ba nem az \u00e1tkattint\u00e1si ar\u00e1ny abszol\u00fat\u00e9rt\u00e9ke sz\u00e1m\u00edt bele. Szerepe van annak is, hogy milyen poz\u00edci\u00f3ban jelent meg az a hirdet\u00e9s. Ha els\u0151 helyen, a lap legtetej\u00e9n, akkor magasabb (legal\u00e1bb 7-8%) az elv\u00e1rt \u00e1tkattint\u00e1si ar\u00e1ny. Ha hirdet\u00e9sed csak a 4. volt a sorban az oldal jobb sz\u00e9l\u00e9n, akkor m\u00e1r 2-3% is j\u00f3 lehet.<\/p>\n<p>Ismerd meg Google kulcssz\u00f3egyez\u00e9si be\u00e1ll\u00edt\u00e1sait, hogy hirdet\u00e9seid t\u00e9nyleg az \u00e1ltalad el\u00e9rni k\u00edv\u00e1nt c\u00e9lk\u00f6z\u00f6ns\u00e9g tal\u00e1lataiban jelenjenek meg.<\/p>\n<ul>\n<li>\n<p class=\"p1\"><strong>\u00c1ltal\u00e1nos egyez\u00e9s<\/strong>: kulcssz\u00f3<br \/>\nHa &#8222;csak \u00fagy&#8221; be\u00edrsz egy sz\u00f3t AdWords kulcssz\u00f3nak, ezt kapod. Hirdet\u00e9sed megjelenik nagyon sok keres\u0151 kifejez\u00e9sre: el\u00edr\u00e1sok, szinon\u00edm\u00e1k, Google szerint hasonl\u00f3 keres\u00e9sek.<\/p>\n<\/li>\n<li>\n<p class=\"p1\"><strong>\u00c1ltal\u00e1nosegyez\u00e9s-m\u00f3dos\u00edt\u00f3<\/strong>: <span style=\"color: #ff6600;\"><strong>+<\/strong><\/span>kulcssz\u00f3<br \/>\nHirdet\u00e9sed kissebb sz\u00f3r\u00e1ssal jelenik meg. A kulcssz\u00f3 m\u00f3dos\u00edtott (pl t\u00f6bbes sz\u00e1m) v\u00e1ltozataira megjelenik, szinon\u00edm\u00e1ira nem.<\/p>\n<\/li>\n<li>\n<p class=\"p1\"><strong>Kifejez\u00e9segyez\u00e9s<\/strong>: <span style=\"color: #ff6600;\"><strong>&#8222;<\/strong><\/span>kulcssz\u00f3<span style=\"color: #ff6600;\"><strong>&#8221;<br \/>\n<\/strong><\/span>Az \u00e1ltalad be\u00edrt kifejez\u00e9sre \u00e9s annak k\u00f6zeli v\u00e1ltozataira jelenik meg hirdet\u00e9sed. Sorrend is sz\u00e1m\u00edt.<\/p>\n<\/li>\n<li>\n<p class=\"p1\"><strong>Pontos egyez\u00e9s<\/strong>: <span style=\"color: #ff6600;\"><strong>[<\/strong><\/span>kulcssz\u00f3<span style=\"color: #ff6600;\"><strong>]<br \/>\n<\/strong><\/span>Ha b\u00e1rmi sz\u00f3t pluszba hozz\u00e1\u00edr a keres\u0151, m\u00e1r nem jelenik meg a hirdet\u00e9sed.<\/p>\n<\/li>\n<li>\n<p class=\"p1\"><strong>Kiz\u00e1r\u00f3 egyez\u00e9s<\/strong>: <span style=\"color: #ff6600;\"><strong>&#8211;<\/strong><\/span>kulcssz\u00f3<br \/>\nNegat\u00edv kulcsszavakkal kiz\u00e1rhatod a nem relev\u00e1ns keres\u0151ket. Ha p\u00e9ld\u00e1ul fizet\u0151s marketing oktat\u00e1st hirdetsz, az \u201cingyenes\u201d \u00e9s \u201cingyen\u201d sz\u00f3t tartalmaz\u00f3 keres\u00e9seket \u00e9rdemes kiz\u00e1rni.<\/p>\n<\/li>\n<\/ul>\n<p>Ha egy kulcsszavad \u00e1ltal\u00e1nos egyez\u00e9sre van be\u00e1ll\u00edtva, azt \u00e1t\u00e1ll\u00edthatod kifejez\u00e9segyez\u00e9sre, vagy pontos egyez\u00e9sre. Ezzel a m\u00f3dszerrel \u00e9rheted el azokat, akik val\u00f3ban a Te hirdet\u00e9sedre k\u00edv\u00e1ncsiak.<\/p>\n<h3>2. Hirdet\u00e9si csoport relevanci\u00e1ja<\/h3>\n<p>A Google elemzi az egy hirdet\u00e9si csoportban tal\u00e1lhat\u00f3 kulcsszavaidat \u00e9s hirdet\u00e9seidet. Azt pr\u00f3b\u00e1lja meghat\u00e1rozni, hogy egym\u00e1shoz k\u00e9pest \u00e9s a felhaszn\u00e1l\u00f3k \u00e1ltal be\u00edrt keres\u0151sz\u00f3 kifejez\u00e9sekhez k\u00e9pest mennyire relev\u00e1nsak.<\/p>\n<p>A hirdet\u00e9seket tartalom szerint csoportos\u00edtsd, ne kulcssz\u00f3 szerint. Ha \u00edrsz egy frapp\u00e1ns hirdet\u00e9st, ut\u00e1na \u00e1llhatsz neki relev\u00e1ns kulcsszavakat kutatni. Azokat a keres\u0151kifejez\u00e9seket, amikre ez a hirdet\u00e9s a legjobb v\u00e1lasz.<\/p>\n<blockquote><p>A hasonl\u00f3s\u00e1g nem relevancia. P\u00e9ld\u00e1ul a \u201cmarketing \u00e1ll\u00e1s\u201d \u00e9s a \u201cmarketing tan\u00e1csad\u00f3\u201d kifejez\u00e9sek hasonl\u00f3ak, de egy munk\u00e1t keres\u0151 szempontj\u00e1b\u00f3l nem relev\u00e1ns mindkett\u0151 egyszerre.<\/p><\/blockquote>\n<p>Tipp: egy hirdet\u00e9si csoportba ne tegy\u00e9l t\u00f6bb mint 10 kulcssz\u00f3t. Az egyes kulcsszavak k\u00fcl\u00f6nb\u00f6z\u0151 egyez\u00e9s t\u00edpusait \u00e9rdemes egyszerre haszn\u00e1lni, egy szavas kifejez\u00e9sek eset\u00e9n az \u00e1ltal\u00e1nos egyez\u00e9st elker\u00fclve.<\/p>\n<p>Tegy\u00fck fel, hogy egy c\u00e9g k\u00fcl\u00f6nb\u00f6z\u0151, marketinggel kapcsolatos szolg\u00e1ltat\u00e1sokat ny\u00fajt. \u00cdgy a hirdet\u00e9seik a k\u00f6vetkez\u0151 t\u00e9mak\u00f6r\u00f6kr\u0151l sz\u00f3lnak: \u00e1ltal\u00e1nos marketing tudnival\u00f3k, marketing tan\u00e1csad\u00e1s, marketing oktat\u00e1s. Ezek a t\u00e9m\u00e1k k\u00fcl\u00f6n hirdet\u00e9scsoportba kell, hogy tartozzanak.<\/p>\n<table class=\"table table-striped text-center\">\n<tbody>\n<tr>\n<td><b>Marketing fogalma<\/b><\/td>\n<td><b>Marketing tan\u00e1csad\u00e1s<\/b><\/td>\n<td><b>Marketing oktat\u00e1s<\/b><\/td>\n<\/tr>\n<tr>\n<td><img loading=\"lazy\" decoding=\"async\" onerror=\"this.src='https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2021\/04\/MC_logo_2021_G-Dark.svg'\" class=\"alignnone size-full wp-image-8534\" src=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/10\/marketing-fogalma.png\" alt=\"marketing-fogalma\" width=\"212\" height=\"77\" \/><\/td>\n<td><img loading=\"lazy\" decoding=\"async\" onerror=\"this.src='https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2021\/04\/MC_logo_2021_G-Dark.svg'\" class=\"alignnone size-full wp-image-8536\" src=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/10\/marketing-tanacsadas.png\" alt=\"marketing-tanacsadas\" width=\"215\" height=\"77\" \/><\/td>\n<td><img loading=\"lazy\" decoding=\"async\" onerror=\"this.src='https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2021\/04\/MC_logo_2021_G-Dark.svg'\" class=\"alignnone size-full wp-image-8535\" src=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/10\/marketing-oktatas.png\" alt=\"marketing-oktatas\" width=\"219\" height=\"77\" \/><\/td>\n<\/tr>\n<tr>\n<td>[marketing]<br \/>\nmi a marketing<br \/>\n+mi +a +marketing<br \/>\nmarketing fogalma<br \/>\n+marketing +fogalma<br \/>\n[marketing fogalma]<\/td>\n<td>marketing tan\u00e1csad\u00e1s<br \/>\n\u201cmarketing tan\u00e1csad\u00e1s\u201d<br \/>\n[marketing tan\u00e1csad\u00e1s]<\/td>\n<td>marketing tanfolyam<br \/>\n\u201cmarketing tanfolyam\u201d<br \/>\n[marketing tanfolyam]<br \/>\nmarketing oktat\u00e1s<br \/>\n\u201cmarketing oktat\u00e1s\u201d<br \/>\n[marketing oktat\u00e1s]<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>3. C\u00e9loldal min\u0151s\u00e9ge<\/h3>\n<p><strong>C\u00e9loldal<\/strong> <em>(landing page, LP):<\/em>\u00a0az oldal, ahov\u00e1 a l\u00e1togat\u00f3 a hirdet\u00e9sre kattint\u00e1s ut\u00e1n \u00e9rkezik. A hirdet\u00e9s sz\u00f6veg\u00e9b\u0151l logikusan k\u00f6vetkezik, \u00e1ltal\u00e1ban annak a b\u0151v\u00edtett verzi\u00f3ja. C\u00e9lja, hogy a l\u00e1togat\u00f3t valamilyen cselekv\u00e9sre \u00f6szt\u00f6n\u00f6zze, pl. feliratkoz\u00e1s h\u00edrlev\u00e9lre, v\u00e1s\u00e1rl\u00e1s, stb&#8230;<\/p>\n<p>Miel\u0151tt neki\u00e1llsz hirdet\u00e9seket gy\u00e1rtani, nem \u00e1rt, ha rendben van a c\u00e9loldalad. Ugyanis ha nem j\u00f3 az alap, amire \u00e9p\u00edtkezel, megette a fene az eg\u00e9szet. Ezt egyszer kell j\u00f3l meg\u00edrni, \u00e9s ut\u00e1na &#8211; min\u0151s\u00e9gi mutat\u00f3 szempontb\u00f3l &#8211; nagyj\u00e1b\u00f3l b\u00e9k\u00e9n is lehet hagyni.<\/p>\n<blockquote><p>A c\u00e9loldal min\u0151s\u00e9ge nem att\u00f3l lesz j\u00f3, hogy a keres\u0151sz\u00f3 minden mondatban szerepel. A Google azt ellen\u0151rzi, hogy a c\u00e9loldalad megfelel-e az \u00e1ltaluk elv\u00e1rt k\u00f6vetelm\u00e9nyeknek.<\/p><\/blockquote>\n<p>Ez viszont nem jelenti azt, hogy a tartalom val\u00f3ban \u00fct\u0151s, \u00e9s magasak lesznek a konverzi\u00f3s sz\u00e1maid. Lehet konkr\u00e9tan a min\u0151s\u00e9gi mutat\u00f3 maximaliz\u00e1l\u00e1sra optimaliz\u00e1lni az oldalt, de az esetek nagy t\u00f6bbs\u00e9g\u00e9ben \u00e9rdemes ink\u00e1bb a konverzi\u00f3s ar\u00e1nyra koncentr\u00e1lni.<\/p>\n<p><strong>Konverzi\u00f3s ar\u00e1ny<\/strong> <em>(Conversion rate)<\/em>: az oldaladra \u00e9rkez\u0151 100 l\u00e1togat\u00f3b\u00f3l h\u00e1nyan hajtj\u00e1k v\u00e9gre az \u00e1ltalad elv\u00e1rt cselekv\u00e9st (v\u00e1s\u00e1rl\u00e1s, h\u00edrlev\u00e9lre feliratkoz\u00e1s, stb.).<\/p>\n<p>A Google c\u00e9loldallal kapcsolatos ir\u00e1nyelveir\u0151l itt olvashatsz b\u0151vebben: <a href=\"https:\/\/support.google.com\/adwords\/answer\/2404197?hl=hu\" target=\"_blank\">https:\/\/support.google.com\/adwords\/answer\/2404197?hl=hu<\/a><\/p>\n<h2>Mit\u0151l NEM f\u00fcgg a min\u0151s\u00e9gi mutat\u00f3?<\/h2>\n<p>Nem kell minden t\u00e9vhitnek bed\u0151lni. Ezekkel ne foglalkozz, ha min\u0151s\u00e9gi mutat\u00f3 jav\u00edt\u00e1sa a c\u00e9lod:<\/p>\n<ol>\n<li><strong>Oldal elhagy\u00e1si ar\u00e1ny<br \/>\n<\/strong>Oldal elhagy\u00e1si ar\u00e1ny (Bounce rate): az a jelens\u00e9g, amikor az oldal l\u00e1togat\u00f3ja nem \u00e9rez k\u00e9sztet\u00e9st arra, hogy tov\u00e1bb n\u00e9zel\u0151dj\u00f6n az adott oldalon, \u00e9s r\u00f6gt\u00f6n a c\u00e9loldal \u00e1tn\u00e9z\u00e9se ut\u00e1n be is z\u00e1rja azt.<\/li>\n<li><strong>Kulcssz\u00f3-t\u00falteng\u00e9s<\/strong><br \/>\nAk\u00e1r a c\u00e9loldalon, ak\u00e1r mag\u00e1ban a hirdet\u00e9sben. Az \u00e1tkattint\u00e1si ar\u00e1nyt \u00e9s a konverzi\u00f3s ar\u00e1nyt gyakran n\u00f6veli egy j\u00f3l elhelyezett kulcssz\u00f3. T\u00f6bbsz\u00f6ri ism\u00e9tl\u00e9s, er\u0151ltetett belefogalmaz\u00e1s ritk\u00e1n seg\u00edt tov\u00e1bb.<\/li>\n<li><strong>A tartalom hossza<\/strong><br \/>\n\u00cdrhatsz egy sort vagy egy oldalt, a min\u0151s\u00e9gi mutat\u00f3 szempontj\u00e1b\u00f3l ez teljesen mindegy. Itt megint csak az a k\u00e9rd\u00e9s, hogy mi tesz jobbat az elad\u00e1si mutat\u00f3nknak.<\/li>\n<li><strong>Keres\u0151optimaliz\u00e1l\u00e1s (SEO) \u00e9s k\u00fcls\u0151 hivatkoz\u00e1s (backlink)<br \/>\n<\/strong>A Google AdWords ezzel egy\u00e1ltal\u00e1n nem foglalkozik. A fizetett tal\u00e1latok \u00e9s term\u00e9szetes tal\u00e1latok egym\u00e1st\u00f3l f\u00fcggetlen\u00fcl ker\u00fclnek elb\u00edr\u00e1l\u00e1sra.Az elb\u00edr\u00e1l\u00e1si szempontok k\u00f6z\u00f6tt sok a hasonl\u00f3s\u00e1g, ez\u00e9rt lehet sok ter\u00fcleten megfigyelni, hogy az AdWords hirdet\u0151k gyakran a term\u00e9szetes tal\u00e1latok k\u00f6z\u00f6tt is szerepelnek az els\u0151 oldalon.<\/li>\n<li><strong>Tartalmi h\u00e1l\u00f3zatban elhelyezett hirdet\u00e9sek<br \/>\n<\/strong>Tartalmi h\u00e1l\u00f3zatban elhelyezett (Display network) hirdet\u00e9s: Az a t\u00edpus\u00fa hirdet\u00e9s, ami nem keres\u0151oldalon jelenik meg, hanem egy\u00e9b oldalakon, pl. blogokon vagy h\u00edroldalakon. Jellemz\u0151en az elhelyezett hirdet\u00e9sek\u00e9rt p\u00e9nzt kap a weboldal \u00fczemeltet\u0151je.A tartalmi h\u00e1l\u00f3zatban elhelyezett hirdet\u00e9sekn\u00e9l relat\u00edv \u00e1tkattint\u00e1si ar\u00e1ny van, ami nem befoly\u00e1solja a keres\u0151 oldalas kulcsszavak min\u0151s\u00e9gi mutat\u00f3j\u00e1t.<\/li>\n<\/ol>\n<p>Tipp: a jobb k\u00f6vethet\u0151s\u00e9g \u00e9rdek\u00e9ben \u00e9rdemes k\u00fcl\u00f6n kamp\u00e1nyokban sz\u00e9tv\u00e1lasztani a keres\u0151 \u00e9s a tartalmi h\u00e1l\u00f3zat hirdet\u00e9seket.<\/p>\n<p>M\u00e1s hirdet\u00e9s sz\u00f6veg fog j\u00f3l m\u0171k\u00f6dni a k\u00e9t k\u00fcl\u00f6nb\u00f6z\u0151 csatorn\u00e1n: nem mindegy, hogy valaki konkr\u00e9tan r\u00e1keres valamire a Google-ben, vagy valami cikket olvas \u00e9ppen, \u00e9s ak\u00f6zben pr\u00f3b\u00e1lod meg elvonni a figyelm\u00e9t.<\/p>\n<h2>Mi\u00e9rt v\u00e1ltozik\u00a0folyton a min\u0151s\u00e9gi mutat\u00f3?<\/h2>\n<p>A v\u00e1ltoz\u00e1snak eg\u00e9szen egyszer\u0171en a piac folyamatos v\u00e1ltoz\u00e1sa az oka. M\u00e1sok is dolgoznak a hirdet\u00e9seiken. Ha jobb hirdet\u00e9st \u00edrnak, mint te, t\u00f6bben fognak r\u00e1juk kattintani. Ami cs\u00f6kkenti a te \u00e1tkattint\u00e1si ar\u00e1nyodat, \u00e9s ezzel egy\u00fctt a min\u0151s\u00e9gi mutat\u00f3dat is.<\/p>\n<p>\u00daj c\u00e9gek bukkannak fel, a r\u00e9giek t\u00f6nkremennek, \u00faj term\u00e9kek jelennek meg, \u00faj munkat\u00e1rs kezeli a hirdet\u00e9seket, aki m\u00e1sk\u00e9pp gondolkozik, mint el\u0151dje, de m\u00e9g ak\u00e1r a szezonalit\u00e1s is befoly\u00e1solhatja az min\u0151s\u00e9gi mutat\u00f3dat.<\/p>\n<p>Mindebb\u0151l levonhatod a k\u00f6vetkeztet\u00e9st, hogy a kamp\u00e1nyok folyamatos figyelmet \u00e9s finomhangol\u00e1st ig\u00e9nyelnek. Ak\u00e1r p\u00e1r nap alatt is v\u00e1ltozhat akkor\u00e1t a helyzet, hogy t\u00f6bbsz\u00f6r\u00f6s\u00e9t fizesd az eredeti \u00e1rnak.<\/p>\n<h2>Hol tudom megn\u00e9zni a min\u0151s\u00e9gi mutat\u00f3t?<\/h2>\n<p>Kulcsszavank\u00e9nt az AdWords fel\u00fclet\u00e9n k\u00f6vetheted min\u0151s\u00e9gi mutat\u00f3k alakul\u00e1s\u00e1t. Ha eddig m\u00e9g nem tetted meg, mindenk\u00e9pp kapcsold be ezt az oszlopot. Le\u00edr\u00e1s:<\/p>\n<p><a href=\"https:\/\/support.google.com\/adwords\/answer\/2454010?hl=hu\" target=\"_blank\">https:\/\/support.google.com\/adwords\/answer\/2454010?hl=hu<\/a><\/p>\n<p>\u00d6sszefoglal\u00f3 &#8211; fi\u00f3k szint\u0171 &#8211; eredm\u00e9nyt Google sajnos nem mutat. A MiniCRM ez\u00e9rt k\u00e9sz\u00edtett egy AdWords elemz\u0151 szoftvert, amivel k\u00f6nnyen k\u00f6vetheted fi\u00f3kod \u00f6sszteljes\u00edtm\u00e9ny\u00e9t.<\/p>\n<p>A szoftver nem ig\u00e9nyel telep\u00edt\u00e9st, csak a b\u00f6ng\u00e9sz\u0151d kell hozz\u00e1. Term\u00e9szetesen tableteden \u00e9s mobilodon is j\u00f3l m\u0171k\u00f6dik, reggeli k\u00e1v\u00e9z\u00e1s k\u00f6zben is r\u00e1pillanthatsz legfontosabb m\u00e9r\u0151sz\u00e1maidra.<\/p>\n<p>Kattints ide, ha szeretn\u00e9d, hogy hirdet\u00e9seid hat\u00e9konyabbak, \u00e9s nem utols\u00f3 sorban olcs\u00f3bbak legyenek:<\/p>\n<p><a href=\"http:\/\/me.minicrm.hu\/Signup\/PPC\" target=\"_blank\">http:\/\/me.minicrm.hu\/Signup\/PPC<\/a><\/p>\n<p><a href=\"http:\/\/me.minicrm.hu\/Signup\/PPC\"><img loading=\"lazy\" decoding=\"async\" onerror=\"this.src='https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2021\/04\/MC_logo_2021_G-Dark.svg'\" class=\"alignnone size-full wp-image-8539\" src=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/10\/Marketing-Elemzo-FB-Woman-1Min.jpg\" alt=\"Marketing-Elemzo-FB-Woman-1Min\" width=\"1200\" height=\"630\" srcset=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/10\/Marketing-Elemzo-FB-Woman-1Min.jpg 1200w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/10\/Marketing-Elemzo-FB-Woman-1Min-300x158.jpg 300w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/10\/Marketing-Elemzo-FB-Woman-1Min-767x402.jpg 767w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/10\/Marketing-Elemzo-FB-Woman-1Min-500x263.jpg 500w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mi az a min\u0151s\u00e9gi mutat\u00f3? Mit\u0151l f\u00fcgg, hogy a Google AdWords 75 Ft-ot vagy 450 Ft-ot k\u00e9r egy kattint\u00e1s\u00e9rt? Hogy ker\u00fclhetsz legolcs\u00f3bban els\u0151 helyre?<\/p>\n","protected":false},"author":1,"featured_media":8541,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"inline_featured_image":false,"footnotes":""},"categories":[174],"tags":[254],"class_list":["post-8500","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-marketing","tag-google-adwords","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Min\u0151s\u00e9gi mutat\u00f3: AdWords hirdet\u00e9s olcs\u00f3bban<\/title>\n<meta name=\"description\" content=\"Mi az a min\u0151s\u00e9gi mutat\u00f3? Mit\u0151l f\u00fcgg, hogy a Google AdWords 75 Ft-ot vagy 450 Ft-ot k\u00e9r egy kattint\u00e1s\u00e9rt? 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