{"id":8511,"date":"2014-10-09T17:18:40","date_gmt":"2014-10-09T15:18:40","guid":{"rendered":"https:\/\/www.minicrm.hu\/?p=8511"},"modified":"2021-07-16T09:57:27","modified_gmt":"2021-07-16T07:57:27","slug":"piacra-lepes-korlatai-iv-arazas","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2014\/10-09\/piacra-lepes-korlatai-iv-arazas\/","title":{"rendered":"A piacra l\u00e9p\u00e9s korl\u00e1tai IV – \u00e1raz\u00e1s"},"content":{"rendered":"

John Knee, Bruce Greenwald \u00e9s Ava Seave a strat\u00e9giai \u00fczletvezet\u00e9sr\u0151l sz\u00f3l\u00f3, The Curse of the Mogul <\/em>(2009) c\u00edm\u0171 k\u00f6nyv\u00fckben a versenyk\u00e9pes el\u0151ny\u00f6k k\u00f6z\u00f6tt harmadikk\u00e9nt jelen\u00edtik meg az \u00e1raz\u00e1st: olyan \u00e1raz\u00e1s l\u00e9trehoz\u00e1sa, amit nem tud egyetlen versenyt\u00e1rs sem reproduk\u00e1lni, nagyon ritka. \u00c1ltal\u00e1ban h\u00e1rom esetben val\u00f3sul meg:<\/p>\n

    \n
  1. Saj\u00e1t technol\u00f3gia.<\/strong> A j\u00f3 \u00e1raz\u00e1s t\u00f6k\u00e9letes, \u00e1mde legritk\u00e1bb receptje, ha a term\u00e9ket mi szabadalmaztattuk. Ahogy Knee \u00e9s t\u00e1rsai \u00edrj\u00e1k, egy p\u00e1r sor k\u00f3d, vagy egy olyan \u00fczleti folyamat<\/a> kital\u00e1l\u00e1sa, amit senki m\u00e1s nem tud rekre\u00e1lni, nem el\u00e9g: fenntarthat\u00f3 \u00e9s ut\u00e1nozhatatlan k\u00f6lts\u00e9ghat\u00e9konys\u00e1ggal rendelkez\u0151 term\u00e9ket vagy szolg\u00e1ltat\u00e1st kell piacra dobni, amit csak a szabadalom adhat meg.<\/li>\n
  2. Intuit\u00edvabb a term\u00e9k,<\/strong> mint a versenyt\u00e1rsak\u00e9. Abban az esetben, ha \u201eels\u0151 cselekv\u0151k\u00e9nt\u201d k\u00e9pes vagy jelent\u0151s\u00e9gteljesen fejleszteni a term\u00e9keden, miel\u0151tt a versenyt\u00e1rsak megrohamozn\u00e1k ugyanazt az \u00fczlet\u00e1gat, amiben benne vagy, j\u00f3 es\u00e9llyel k\u00e9pes leszel megtartani a vev\u0151idet, illetve \u00fajakat szerezni, hi\u00e1ba nem \u00e1rulod olcs\u00f3bban a term\u00e9kedet\/szolg\u00e1ltat\u00e1sodat, mint a konkurencia. Ez az\u00e9rt van, mert az id\u0151 a legt\u00f6bb ember \u00e9s \u00fczlet sz\u00e1m\u00e1ra val\u00f3ban p\u00e9nz, \u00e9s sokaknak meg\u00e9ri t\u00f6bbet fizetni egy egyszer\u0171bben kezelhet\u0151 szoftver\u00e9rt, mint kevesebbet egy olyan\u00e9rt, ami mell\u00e9 az eg\u00e9sz irod\u00e1nak k\u00e9pz\u00e9sen kell r\u00e9szt vennie.<\/li>\n
  3. K\u00f6zel vagy olyan k\u00fcl\u00f6nleges \u201ehozz\u00e1val\u00f3khoz\u201d, amit\u0151l a term\u00e9ked olcs\u00f3bb\u00e1 v\u00e1lik. Ezek alatt \u00e1ltal\u00e1ban term\u00e9szeti kincseket \u00e9rt\u00fcnk, olajat, vagy selyemherny\u00f3kat, de semmik\u00e9ppen sem tehets\u00e9ges koll\u00e9g\u00e1kat, mint ahogy azt a cikksorozat els\u0151 r\u00e9sz\u00e9ben<\/a> eml\u00edtett\u00fck: a tehets\u00e9ges koll\u00e9g\u00e1k nem r\u00e9szei \u00f6r\u00f6kre a c\u00e9gnek \u2013 kiv\u00e9ve, ha alap\u00edt\u00f3t\u00e1rss\u00e1 tessz\u00fck \u0151ket, aminek szint\u00e9n megvannak a maga vesz\u00e9lyei.<\/li>\n<\/ol>\n

    \"piacra_lepes_4\"<\/a><\/p>\n

    Hogyan ismerhet\u0151k fel ezek a lehet\u0151s\u00e9gek?<\/p>\n

      \n
    1. A szabadalom hi\u00e1ba a legritk\u00e1bb, a legk\u00f6nnyebben felismerhet\u0151 is. Azonban, mint a bevezet\u0151ben \u00edrtuk, a szabadalom sokszor legnagyobb haszna egy id\u0151ben felismert exit-strat\u00e9gia lehet.<\/li>\n
    2. \u00a0Az intuit\u00edv term\u00e9k legk\u00f6nnyebben \u00fagy ismerhet\u0151 fel, ha Lean Startup-k\u00e9nt ind\u00edtjuk az \u00fczlet\u00fcnket, azaz min\u00e9l hamarabb visszajelz\u00e9st k\u00e9r\u00fcnk kiv\u00e1lasztott sz\u00e1m\u00fa, adott vev\u0151t\u0151l, miel\u0151tt m\u00e9g azok, akik k\u00e9s\u0151bb a versenyt\u00e1rsaink lesznek, \u00e9szbe kapn\u00e1nak.<\/li>\n
    3. Annak a felismer\u00e9se, hogy k\u00fcl\u00f6nleges hozz\u00e1val\u00f3khoz vagy k\u00f6zel, nem neh\u00e9z, a legt\u00f6bb esetben azonban szint\u00e9n ritka. A fentebb eml\u00edtett esetben azonban, mikor a k\u00fcl\u00f6nleges \u201ehozz\u00e1val\u00f3\u201d nem m\u00e1s, mint egy tehets\u00e9ges koll\u00e9ga, aki j\u00f6v\u0151bel\u00e1t\u00f3 m\u00f3don el\u0151re tudja vinni a c\u00e9get, \u00e9rdemes elgondolkodni ak\u00e1r a t\u00e1rsalap\u00edt\u00f3v\u00e1 v\u00e1l\u00e1son is. Azonban fontos \u00e9szben tartani: a legjobban m\u0171k\u00f6d\u0151 startupok \u00e1ltal\u00e1ban k\u00e9t t\u00e1rsalap\u00edt\u00f3val indulnak, de h\u00e1romn\u00e1l semmik\u00e9ppen se t\u00f6bbel, vagy ha igen, akkor a t\u00e1rsalap\u00edt\u00f3k k\u00f6z\u00fcl kett\u0151 domin\u00e1l.<\/li>\n<\/ol>\n

      Mit kell tenni a ki\u00e9p\u00edt\u00e9s\u00fck\u00e9rt?<\/p>\n

        \n
      1. Szabadalmaztatni az \u00f6tletet, megtal\u00e1lni a megfelel\u0151 befektet\u0151ket, elk\u00e1pr\u00e1ztatni \u0151ket egy fantasztikus pitch<\/a>-csel, fel\u00e9p\u00edteni egy c\u00e9get, nyugd\u00edjba vonulni 35 \u00e9vesen.<\/li>\n
      2. Elind\u00edtani az \u00f6tletedet a Minimum M\u0171k\u00f6d\u0151k\u00e9pes Term\u00e9k<\/a> \u00fatj\u00e1n: amint van tesztelhet\u0151 term\u00e9k, teszteld, gy\u0171jts visszajelz\u00e9st,csupasz\u00edtsd le annyira, hogy csak pont annyi funkci\u00f3ja legyen, amennyire a vev\u0151knek sz\u00fcks\u00e9ge van, \u00e9s engedd \u00fatj\u00e1ra a term\u00e9ket min\u00e9l el\u0151bb.<\/li>\n
      3. Amennyiben t\u00e1rsalap\u00edt\u00f3v\u00e1 tesz\u00fcnk egy k\u00fcl\u00f6n\u00f6sen tehets\u00e9ges koll\u00e9g\u00e1t, mindenk\u00e9ppen gondold v\u00e9gig:\n
          \n
        1. El\u00e9g j\u00f3l ismered-e a koll\u00e9g\u00e1t, hogy tudd, van benne integrit\u00e1s, \u00e9s nem fogja kiadni al\u00f3lad a c\u00e9get?<\/li>\n
        2. Tiszt\u00e1ban lenne-e mindenki a saj\u00e1t szerepk\u00f6r\u00e9vel: ki az, aki \u00e9p\u00edt, ki az, aki elad? Tisztelitek-e egym\u00e1st annyira, hogy meghagyj\u00e1tok egym\u00e1st ezekben a szerepk\u00f6r\u00f6kben?<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

           <\/p>\n","protected":false},"excerpt":{"rendered":"

          John Knee, Bruce Greenwald \u00e9s Ava Seave a strat\u00e9giai \u00fczletvezet\u00e9sr\u0151l sz\u00f3l\u00f3, The Curse of the Mogul (2009) c\u00edm\u0171 k\u00f6nyv\u00fckben a versenyk\u00e9pes el\u0151ny\u00f6k k\u00f6z\u00f6tt harmadikk\u00e9nt jelen\u00edtik meg az \u00e1raz\u00e1st: olyan \u00e1raz\u00e1s l\u00e9trehoz\u00e1sa, amit nem tud egyetlen versenyt\u00e1rs sem reproduk\u00e1lni, nagyon ritka. \u00c1ltal\u00e1ban h\u00e1rom esetben val\u00f3sul meg: Saj\u00e1t technol\u00f3gia. A j\u00f3 \u00e1raz\u00e1s t\u00f6k\u00e9letes, \u00e1mde legritk\u00e1bb receptje, ha […]<\/p>\n","protected":false},"author":66,"featured_media":8571,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"inline_featured_image":false,"footnotes":""},"categories":[392],"tags":[],"class_list":["post-8511","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-startup","post_format-post-format-gallery"],"yoast_head":"\nA piacra l\u00e9p\u00e9s korl\u00e1tai IV - \u00e1raz\u00e1s<\/title>\n<meta name=\"description\" content=\"John Knee, Bruce Greenwald \u00e9s Ava Seave a strat\u00e9giai \u00fczletvezet\u00e9sr\u0151l sz\u00f3l\u00f3, The Curse of the Mogul (2009) c\u00edm\u0171 k\u00f6nyv\u00fckben a versenyk\u00e9pes el\u0151ny\u00f6k k\u00f6z\u00f6tt\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.minicrm.hu\/blog\/2014\/10-09\/piacra-lepes-korlatai-iv-arazas\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A piacra l\u00e9p\u00e9s korl\u00e1tai IV - 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