{"id":8546,"date":"2014-10-10T17:28:12","date_gmt":"2014-10-10T15:28:12","guid":{"rendered":"https:\/\/www.minicrm.hu\/?p=8546"},"modified":"2014-10-20T20:50:58","modified_gmt":"2014-10-20T18:50:58","slug":"piacra-lepes-korlata-v-oszefoglalas","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2014\/10-10\/piacra-lepes-korlata-v-oszefoglalas\/","title":{"rendered":"A piacra l\u00e9p\u00e9s korl\u00e1tai V &#8211; \u00f6szefoglal\u00e1s"},"content":{"rendered":"<p>John Knee, Bruce Greenwald \u00e9s Ava Seave a strat\u00e9giai \u00fczletvezet\u00e9sr\u0151l sz\u00f3l\u00f3, <em>The Curse of the Mogul <\/em>(2009) c\u00edm\u0171 k\u00f6nyv\u00fckben a versenyk\u00e9pes el\u0151ny\u00f6k k\u00f6z\u00f6tt eml\u00edtik a jogszab\u00e1lyi h\u00e1tteret. B\u00e1r a b\u00fcrokr\u00e1cia \u00e1ltal\u00e1ban nem jelent k\u00fcl\u00f6n\u00f6sebb el\u0151nyt senkinek, a k\u00f6nyv felsorol p\u00e1r olyan esetet, amely korl\u00e1tot emelhet m\u00e1s c\u00e9gek piacra l\u00e9p\u00e9se el\u00e9:<\/p>\n<ul>\n<li>Egyes iparok t\u00e1mogat\u00e1sa<\/li>\n<li>\u00c1llami beruh\u00e1z\u00e1sok elnyer\u00e9se<\/li>\n<li>Behozatali v\u00e1mok<\/li>\n<\/ul>\n<p>A k\u00f6nyv a versenyk\u00e9pes el\u0151ny\u00f6k \u00f6sszefoglal\u00e1sak\u00e9nt eml\u00edti, hogy b\u00e1r mindegyik felsorolt korl\u00e1t fenntarthat\u00f3, azok fenntart\u00e1s\u00e1hoz folyamatos ellen\u0151rz\u00e9s \u00e9s figyelem sz\u00fcks\u00e9ges.<\/p>\n<p>A m\u00e9retgazdas\u00e1g el\u0151ny\u00e9vel rendelkez\u0151 \u00fczletek nehezen fognak tudni meg\u00fajulni, \u00e9s ez a technol\u00f3gia f\u00e9nysebess\u00e9ggel v\u00e1ltoz\u00f3 vil\u00e1g\u00e1ban hossz\u00fat\u00e1von neh\u00e9zs\u00e9geket fog okozni. Azok a c\u00e9gek, amelyek a v\u00e1s\u00e1rl\u00f3ik \u201efogs\u00e1g\u00e1t\u00f3l\u201d f\u00fcggnek, folyamatosan \u00faj vev\u0151kre vannak szorulva, akikben fel kell \u00e9p\u00edteni\u00fck a term\u00e9k fogyaszt\u00e1s\u00e1nak szok\u00e1s\u00e1t.<\/p>\n<p>Annak tesztel\u00e9s\u00e9re, hogy egy adott c\u00e9g ki\u00e9p\u00edtett-e fenntarthat\u00f3 piacra l\u00e9p\u00e9si korl\u00e1tot, meg kell n\u00e9zn\u00fcnk, hogy a megt\u00e9r\u00fcl\u00e9si sz\u00e1madatok hossz\u00fat\u00e1von magasak-e. Ha egy c\u00e9gnek ugyanis olyan magas a haszonkulcsa vagy a befektet\u00e9s megt\u00e9r\u00fcl\u00e9se, amit m\u00e1shol nem lehet el\u00e9rni, m\u00e1s c\u00e9gek is megpr\u00f3b\u00e1lnak majd bet\u00f6rni a piac\u00e1ra \u2013 kiv\u00e9ve, ha siker\u00fclt olyan piacra l\u00e9p\u00e9si korl\u00e1tokat kialak\u00edtania, amik ezt megakad\u00e1lyozz\u00e1k. A legjobb teszt teh\u00e1t a magas hozamok \u00e9s a stabil piaci r\u00e9szesed\u00e9s.<\/p>\n<p>Ha magunk\u00e9v\u00e1 tett\u00fck a piacra l\u00e9p\u00e9s korl\u00e1tainak elv\u00e9t, akkor a napi gazdas\u00e1gi h\u00edreket is teljesen m\u00e1s szemmel tudjuk majd olvasni.<\/p>\n<ul>\n<li>P\u00e9ld\u00e1ul az, hogy az AirBus szabadalommal v\u00e9dette le az Oculus Rift &#8222;virtu\u00e1lis val\u00f3s\u00e1g&#8221; sisak\u00a0 fed\u00e9lzeten t\u00f6rt\u00e9n\u0151 haszn\u00e1lat\u00e1t egy\u00e9rtelm\u0171en jelzi, hogy \u201efogs\u00e1gba\u201d akarja ejteni azokat az utasokat, akik sz\u00e1m\u00e1ra eddig a rep\u00fcl\u00e9s szinte lehetetlen volt a f\u00e9lelm\u00fck miatt.<\/li>\n<li>Az, hogy a Facebook felv\u00e1s\u00e1rolta a WhatsApp-ot, szint\u00e9n a v\u00e1s\u00e1rl\u00f3k \u201efogs\u00e1g\u00e1t\u201d er\u0151s\u00edti, ami k\u00fcl\u00f6n\u00f6sen fontos a Facebook sz\u00e1m\u00e1ra azokban az id\u0151kben, mikor egyre kevesebb tin\u00e9dzser haszn\u00e1lja a term\u00e9k\u00e9t.<\/li>\n<li>A Minecraft Windows \u00e1ltali felhaszn\u00e1l\u00e1sa szint\u00e9n a v\u00e1s\u00e1rl\u00f3kr\u00f3l sz\u00f3l, hiszen a Windows Phone piaci r\u00e9szesed\u00e9se 2014 m\u00e1sodik negyed\u00e9v\u00e9ben is csak 2.5% volt. Felv\u00e1s\u00e1rolni egy olyan j\u00e1t\u00e9kot, ami milli\u00f3k kedvence hozz\u00e1seg\u00edtheti \u0151ket ahhoz, hogy t\u00f6bben v\u00e1lassz\u00e1k azt a telefont, ami a j\u00e1t\u00e9kkal egy\u00fctt j\u00f6n.<\/li>\n<li>Az, hogy a Google olyan dr\u00f3nokat tesztel, amik messzebbi ter\u00fcletekre is el tudnak juttatni internetet, egy\u00e9rtelm\u0171en arra szolg\u00e1l, hogy a k\u00e9s\u0151bbiekben n\u00f6velje a v\u00e1lt\u00e1si k\u00f6lts\u00e9get.<\/li>\n<\/ul>\n<p>Ami tanuls\u00e1g lehet a saj\u00e1t c\u00e9ged sz\u00e1m\u00e1ra, azok a k\u00f6vetkez\u0151k:<\/p>\n<ul>\n<li>Milyen korl\u00e1tot tudsz fel\u00e1ll\u00edtani magad m\u00f6g\u00e9, hogy a k\u00e9s\u0151bb indul\u00f3 c\u00e9gek ne tudjanak veled egy szintre jutni?\n<ul>\n<li>Ha <a href=\"https:\/\/www.minicrm.hu\/blog\/2014\/10-07\/piacralepesi-korlat-ii-meretgazdasagossag\/\">m\u00e9retgazdas\u00e1got<\/a>: fel vagy-e k\u00e9sz\u00fclve azokra az \u00faj bel\u00e9p\u0151kre, akik ut\u00e1nad \u00e9rkeznek, sok p\u00e9nzzel felszerelve?<\/li>\n<li>Ha a <a href=\"https:\/\/www.minicrm.hu\/blog\/2014\/10-08\/piacra-lepes-korlatai-iii-vevok-fogsaga\/\">v\u00e1s\u00e1rl\u00f3idat \u201efogs\u00e1gba\u201d<\/a> akarod ejteni, k\u00e9sz vagy-e folyamatosan harcolni az \u00faj vev\u0151k\u00e9rt, \u00e9s konzisztensen azt a sz\u00ednvonalat hozni, amit a vev\u0151id megszoktak?<\/li>\n<li>Az <a href=\"https:\/\/www.minicrm.hu\/blog\/2014\/10-09\/piacra-lepes-korlatai-iv-arazas\/\">\u00e1raz\u00e1ssal<\/a> kapcsolatban,\n<ul>\n<li>Ha a saj\u00e1t technol\u00f3gi\u00e1d, tudsz-e majd rendszeresen meg\u00fajulni?<\/li>\n<li>Ha intuit\u00edvabb a term\u00e9k, mint a t\u00f6bbiek\u00e9, el\u0151fordulhat-e, hogy valaki\u00e9 m\u00e9g intuit\u00edvabb lesz? Hova fejl\u0151dsz tov\u00e1bb?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&#8211;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>John Knee, Bruce Greenwald \u00e9s Ava Seave a strat\u00e9giai \u00fczletvezet\u00e9sr\u0151l sz\u00f3l\u00f3, The Curse of the Mogul (2009) c\u00edm\u0171 k\u00f6nyv\u00fckben a versenyk\u00e9pes el\u0151ny\u00f6k k\u00f6z\u00f6tt eml\u00edtik a jogszab\u00e1lyi h\u00e1tteret. B\u00e1r a b\u00fcrokr\u00e1cia \u00e1ltal\u00e1ban nem jelent k\u00fcl\u00f6n\u00f6sebb el\u0151nyt senkinek, a k\u00f6nyv felsorol p\u00e1r olyan esetet, amely korl\u00e1tot emelhet m\u00e1s c\u00e9gek piacra l\u00e9p\u00e9se el\u00e9: Egyes iparok t\u00e1mogat\u00e1sa \u00c1llami beruh\u00e1z\u00e1sok [&hellip;]<\/p>\n","protected":false},"author":66,"featured_media":8787,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"inline_featured_image":false,"footnotes":""},"categories":[392],"tags":[],"class_list":["post-8546","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-startup","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A piacra l\u00e9p\u00e9s korl\u00e1tai V - \u00f6szefoglal\u00e1s<\/title>\n<meta name=\"description\" content=\"John Knee, Bruce Greenwald \u00e9s Ava Seave a strat\u00e9giai \u00fczletvezet\u00e9sr\u0151l sz\u00f3l\u00f3, The Curse of the Mogul (2009) c\u00edm\u0171 k\u00f6nyv\u00fckben a versenyk\u00e9pes el\u0151ny\u00f6k k\u00f6z\u00f6tt\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.minicrm.hu\/blog\/2014\/10-10\/piacra-lepes-korlata-v-oszefoglalas\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A piacra l\u00e9p\u00e9s korl\u00e1tai V - \u00f6szefoglal\u00e1s\" \/>\n<meta property=\"og:description\" content=\"John Knee, Bruce Greenwald \u00e9s Ava Seave a strat\u00e9giai \u00fczletvezet\u00e9sr\u0151l sz\u00f3l\u00f3, The Curse of the Mogul (2009) c\u00edm\u0171 k\u00f6nyv\u00fckben a versenyk\u00e9pes el\u0151ny\u00f6k k\u00f6z\u00f6tt\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.minicrm.hu\/blog\/2014\/10-10\/piacra-lepes-korlata-v-oszefoglalas\/\" \/>\n<meta property=\"og:site_name\" content=\"MiniCRM Blog\" \/>\n<meta property=\"article:published_time\" content=\"2014-10-10T15:28:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-10-20T18:50:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/10\/osszefoglalo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"398\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"MiniCRM\" \/>\n<meta name=\"twitter:label1\" content=\"Szerz\u0151:\" \/>\n\t<meta name=\"twitter:data1\" content=\"MiniCRM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Becs\u00fclt olvas\u00e1si id\u0151\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 perc\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.minicrm.hu\/blog\/2014\/10-10\/piacra-lepes-korlata-v-oszefoglalas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.minicrm.hu\/blog\/2014\/10-10\/piacra-lepes-korlata-v-oszefoglalas\/\"},\"author\":{\"name\":\"MiniCRM\",\"@id\":\"https:\/\/www.minicrm.hu\/blog\/#\/schema\/person\/069da389ff66e1b062bfea11f5435219\"},\"headline\":\"A piacra l\u00e9p\u00e9s korl\u00e1tai V &#8211; 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