{"id":8908,"date":"2014-11-02T19:03:00","date_gmt":"2014-11-02T18:03:00","guid":{"rendered":"https:\/\/www.minicrm.hu\/?p=8908"},"modified":"2014-11-03T07:25:37","modified_gmt":"2014-11-03T06:25:37","slug":"2014-legotletesebb-reklamjai","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2014\/11-02\/2014-legotletesebb-reklamjai\/","title":{"rendered":"\u00d6t \u00f6tletes rekl\u00e1m 2014-b\u0151l"},"content":{"rendered":"<p>Jonah Berger, a Wharton Egyetem professzora szerint \u00f6t faktor befoly\u00e1solja, mennyire lesz hat\u00e1sos egy-egy rekl\u00e1m:<\/p>\n<ul>\n<li><strong>T\u00e1rsadalmi \u00e9rt\u00e9k<\/strong>: hogyha az adott t\u00f6rt\u00e9net megoszt\u00e1sa jobb sz\u00ednben t\u00fcntet fel minket (okosabbnak, \u00e9rdekesebbnek t\u0171n\u00fcnk t\u0151le)<\/li>\n<li><strong>Szabad asszoci\u00e1ci\u00f3:<\/strong> &#8222;Have a break, have a&#8230;&#8221;; &#8222;&#8230;.-lel a mos\u00f3g\u00e9p is tov\u00e1bb \u00e9l&#8221; &#8211; csak n\u00e9h\u00e1ny p\u00e9lda, hogy tudnak a rekl\u00e1mok r\u00e1venni minket arra, hogy bizonyos \u00e9lethelyzetekben term\u00e9szetesenek t\u0171nj\u00f6n a v\u00e1laszt\u00e1sunk &#8211; an\u00e9lk\u00fcl, hogy v\u00e9giggondoln\u00e1nk, mi\u00e9rt bizonyos mos\u00f3por fel\u00e9 ny\u00falunk.<\/li>\n<li><strong>\u00c9rzelmek:<\/strong> Ha valami \u00e9rzelmeket v\u00e1lt ki bel\u0151l\u00fcnk, k\u00f6nnyebben megosztjuk.<\/li>\n<li><strong>Nyilv\u00e1noss\u00e1g:<\/strong> Ha l\u00e1tjuk, hogy valamit m\u00e1sok is haszn\u00e1lnak, mi is k\u00f6nnyebben v\u00e1lasztjuk azt a term\u00e9ket &#8211; a legjobb p\u00e9lda erre a n\u0151i ruhaboltok minden\u00fctt jelenl\u00e9v\u0151 zacsk\u00f3i.<\/li>\n<li><strong>Gyakorlati \u00e9rt\u00e9k:<\/strong> Ha valamib\u0151l tanul a k\u00f6z\u00f6ns\u00e9g\u00fcnk, ami t\u00e9nyleg hasznos sz\u00e1m\u00e1ra \u00e9s a bar\u00e1tai sz\u00e1m\u00e1ra, sokkal k\u00f6nnyebben osztj\u00e1k meg a rekl\u00e1mot, illetve mes\u00e9lnek r\u00f3la m\u00e1soknak.<\/li>\n<li><strong>T\u00f6rt\u00e9netek:<\/strong> Az emberek egyik legnagyobb v\u00e1gya az, hogy t\u00f6rt\u00e9neteket mes\u00e9lhessenek \u00e9s hallgathassanak. A legjobb, \u00e9s a legjobban megosztott rekl\u00e1mok ez\u00e9rt azok, amik arra sarkallj\u00e1k a n\u00e9z\u0151ket, hogy mes\u00e9ljenek r\u00f3luk.<\/li>\n<\/ul>\n<p>Ezen t\u00e9nyez\u0151k alapj\u00e1n \u00f6sszeszedt\u00fcnk p\u00e1r nagyon \u00f6tletes, \u00e9s &#8222;viral&#8221; rekl\u00e1mot, amit nagyon sokan osztottak meg. A rekl\u00e1mok bemutatj\u00e1k, hogy igaz\u00e1b\u00f3l nincsen olyan \u00fczlet\u00e1g, aminek ne lehetne \u00e9rdekes \u00e9s vicces rekl\u00e1mot k\u00e9sz\u00edteni:<\/p>\n<p>Az Adobe k\u00e9pes volt k\u00f6z\u00e9rthet\u0151 form\u00e1ban prezent\u00e1lni az analiz\u00e1l\u00e1s fontoss\u00e1g\u00e1t, egy vicces (\u00e9rzelmek) \u00e9s tanuls\u00e1gos (szabad asszoci\u00e1ci\u00f3) rekl\u00e1mot teremtve:<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/TZXUq7Pln3g\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>A Guiness k\u00e9pes volt egy olyan s\u00f6rrekl\u00e1mot k\u00e9sz\u00edteni, ami val\u00f3ban meglep\u0151 \u00e9s \u00e9rzelemd\u00fas. Szint\u00e9n j\u00f3 p\u00e9lda Berger &#8222;szabad asszoci\u00e1ci\u00f3j\u00e1ra&#8221;: a rekl\u00e1m ut\u00e1n val\u00f3ban olyan emberek akarunk lenni, akik Guinnest isznak!<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/Au8Y98Rgxbk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>J\u00f3 \u00e9letbiztos\u00edt\u00e1si rekl\u00e1mot k\u00e9sz\u00edteni nem egyszer\u0171. A TVC Thai Life Insurance ebben a rekl\u00e1mj\u00e1ban megford\u00edtotta az ilyen rekl\u00e1mok szok\u00e1sos m\u00f3dszer\u00e9t, \u00e9s nem a f\u00e9lelmet helyezte a k\u00f6z\u00e9ppontba, hanem az \u00e9letigenl\u0151 optimizmust.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/uaWA2GbcnJU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Rekl\u00e1m, ami elk\u00e9peszt \u00e9s olyan dolgokat mutat be, amit a legt\u00f6bben el sem tudn\u00e1nk k\u00e9pzelni. Az IBM k\u00e9pes volt egy izgalmas rekl\u00e1mot k\u00e9sz\u00edteni egy olyan t\u00e9m\u00e1ban, amit k\u00f6z\u00e9piskol\u00e1ban sokan v\u00e9gig\u00e1s\u00edtoztak.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/oSCX78-8-q0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>A HBO GO-nak siker\u00fclt egy olyan rekl\u00e1mmal el\u0151\u00e1llnia, ami egy mindenki sz\u00e1m\u00e1ra ismer\u0151s, kellemetlen szitu\u00e1ci\u00f3t mutat be rendk\u00edv\u00fcl viccesen &#8211; \u00e9s megold\u00e1st is ny\u00fajt r\u00e1!<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/99027920\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><a href=\"http:\/\/vimeo.com\/99027920\">HBO GO &#8211; Awkward Family Viewing &#8211; Your Choice<\/a> from <a href=\"http:\/\/vimeo.com\/ssandk\">SS+K<\/a> on <a href=\"https:\/\/vimeo.com\">Vimeo<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jonah Berger, a Wharton Egyetem professzora szerint \u00f6t faktor befoly\u00e1solja, mennyire lesz hat\u00e1sos egy-egy rekl\u00e1m: T\u00e1rsadalmi \u00e9rt\u00e9k: hogyha az adott t\u00f6rt\u00e9net megoszt\u00e1sa jobb sz\u00ednben t\u00fcntet fel minket (okosabbnak, \u00e9rdekesebbnek t\u0171n\u00fcnk t\u0151le) Szabad asszoci\u00e1ci\u00f3: &#8222;Have a break, have a&#8230;&#8221;; &#8222;&#8230;.-lel a mos\u00f3g\u00e9p is tov\u00e1bb \u00e9l&#8221; &#8211; csak n\u00e9h\u00e1ny p\u00e9lda, hogy tudnak a rekl\u00e1mok r\u00e1venni minket arra, [&hellip;]<\/p>\n","protected":false},"author":66,"featured_media":8971,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"inline_featured_image":false,"footnotes":""},"categories":[174],"tags":[],"class_list":["post-8908","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-marketing","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00d6t \u00f6tletes rekl\u00e1m 2014-b\u0151l<\/title>\n<meta name=\"description\" content=\"Jonah Berger, a Wharton Egyetem professzora szerint \u00f6t faktor befoly\u00e1solja, mennyire lesz hat\u00e1sos egy-egy rekl\u00e1m: T\u00e1rsadalmi \u00e9rt\u00e9k: hogyha az adott\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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