{"id":8975,"date":"2014-11-09T08:52:27","date_gmt":"2014-11-09T07:52:27","guid":{"rendered":"https:\/\/www.minicrm.hu\/?p=8975"},"modified":"2014-11-30T11:56:27","modified_gmt":"2014-11-30T10:56:27","slug":"6-marketing-tipp-seth-godintol","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2014\/11-09\/6-marketing-tipp-seth-godintol\/","title":{"rendered":"6 marketing tipp Seth Godint\u00f3l"},"content":{"rendered":"<p>Seth Godin programoz\u00f3i \u00e9s filoz\u00f3fusi diplom\u00e1i ut\u00e1n szerezte meg a Stanford Egyetemen az MBA-t. Godin volt az \u201eenged\u00e9ly-alap\u00fa marketing\u201d egyik els\u0151 sz\u00f3sz\u00f3l\u00f3ja: els\u0151k\u00e9nt ismerte fel, hogy a t\u00e9v\u00e9n\u00e9z\u00e9s visszaszorul\u00e1s\u00e1val a c\u00e9gek t\u00f6bb\u00e9 nem tudj\u00e1k majd b\u00e1rki figyelm\u00e9t lek\u00f6tni, hanem meg kell dolgozniuk az\u00e9rt. Az\u00e1ltal, hogy egyre t\u00f6bb t\u00e9v\u00e9csatorna lett, majd az Internet bek\u00f6sz\u00f6nt\u00e9vel egyre kevesebben n\u00e9znek telev\u00edzi\u00f3t, a rekl\u00e1moknak sokkal \u00e9rdekesebbnek \u00e9s megnyer\u0151bbeknek kell lenni\u00fck, mint eddig b\u00e1rmikor. Az enged\u00e9ly-alap\u00fa marketingben azoknak kell relev\u00e1ns, \u00e9rdekes t\u00f6rt\u00e9neteket mes\u00e9lned a term\u00e9kedr\u0151l, akiket ez val\u00f3ban \u00e9rdekel, nem pedig t\u00f6megeknek. Azonban ha olyan t\u00f6rt\u00e9netet siker\u00fcl a term\u00e9kedr\u0151l mes\u00e9lned, ami hat\u00e1ssal van r\u00e1juk kapcsolatba l\u00e9pnek veled, vagy mes\u00e9lnek r\u00f3lad a bar\u00e1taiknak.<\/p>\n<p><a href=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/11\/shutterstock_148862105.jpg\"><img loading=\"lazy\" decoding=\"async\" onerror=\"this.src='https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2021\/04\/MC_logo_2021_G-Dark.svg'\" class=\"size-full wp-image-9013 aligncenter\" src=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/11\/shutterstock_148862105.jpg\" alt=\"shutterstock_148862105\" width=\"600\" height=\"400\" srcset=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/11\/shutterstock_148862105.jpg 600w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/11\/shutterstock_148862105-300x200.jpg 300w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/11\/shutterstock_148862105-450x300.jpg 450w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>Godin-nek rengeteg olyan megl\u00e1t\u00e1sa van, amit a c\u00e9geden bel\u00fcl Te is tudsz alkalmazni:<\/p>\n<ul>\n<li>Ragadd meg a vev\u0151d <strong>k\u00e9pzel\u0151erej\u00e9t<\/strong>!<br \/>\nMi az az egy k\u00fcl\u00f6nleges dolog, ami a term\u00e9keddel t\u00f6rt\u00e9nt a gy\u00e1rt\u00e1sa alatt? Ha el tudod mes\u00e9lni, \u00e9s meg tudod ragadni a vev\u0151id k\u00e9pzel\u0151erej\u00e9t m\u00e1r a c\u00edmedben, nyert \u00fcgyed van. A feladatod, hogy azt a t\u00f6rt\u00e9netet add el a vev\u0151idnek, ami a legink\u00e1bb le\u00edrja a c\u00e9ged, \u00e9s a term\u00e9kedet.<\/li>\n<\/ul>\n<ul>\n<li>Tal\u00e1ld ki, mi lesz az <strong>ellentmond\u00e1s<\/strong>!<br \/>\nT\u00fal dr\u00e1ga. Nem tudn\u00e1m kihaszn\u00e1lni. Hova f\u00e9rne el?<br \/>\nHa bele\u00e9led magad a vev\u0151d helyzet\u00e9be, \u00e9s egy-egy landing page-eden megjelen\u00edted, hogy mi\u00e9rt \u00e9ri meg sz\u00e1mukra m\u00e9gis a term\u00e9kedet megvenni, garant\u00e1ltan sok\u00e1ig fog benn\u00fck motoszk\u00e1lni, hogy m\u00e9gis sz\u00fcks\u00e9g\u00fck lenne a term\u00e9kedre.<\/li>\n<\/ul>\n<ul>\n<li>Mindig adj <strong>Call-to-Action<\/strong>-t az oldaladra, \u00e9s ezt sose kelljen keresni\u00fck a l\u00e1togat\u00f3idnak.<br \/>\n\u201eV\u00e1s\u00e1rl\u00e1s\u201d, \u201eMegn\u00e9zem\u201d, \u201e\u00c9rdekel\u201d, \u201eFeliratkozom\u201d. Min\u00e9l t\u00f6bb es\u00e9lyt adsz, \u00e9s min\u00e9l k\u00f6nnyebb\u00e9 teszed a v\u00e1s\u00e1rl\u00e1st, vagy b\u00e1rmilyen m\u0171velet elv\u00e9gz\u00e9s\u00e9t a l\u00e1togad\u00f3it sz\u00e1m\u00e1ra, ann\u00e1l val\u00f3sz\u00edn\u0171bb, hogy \u00e9lni fognak vele.<\/li>\n<\/ul>\n<ul>\n<li>Haszn\u00e1lj <strong>sz\u00e1mok<\/strong>at.<br \/>\nVev\u0151ink 90%-a \u00fajrav\u00e1s\u00e1rolja&#8230; 60%-kal n\u00f6veli a bev\u00e9telt&#8230;<br \/>\nHa sz\u00e1mokat is raksz a rekl\u00e1msz\u00f6vegedbe, sokkal hitelesebb\u00e9 v\u00e1lsz. Fontos, hogy ezek a sz\u00e1mok visszakereshet\u0151ek legyenek \u2013 tedd let\u00f6lthet\u0151v\u00e9 a felm\u00e9r\u00e9sedet valahol az oldaladon, hogy ezek ne legyenek \u00fcres szavak!<\/li>\n<\/ul>\n<ul>\n<li>Haszn\u00e1ld az internetet <strong>kapcsolat\u00e9p\u00edt\u00e9s<\/strong>re.<br \/>\nNe feledkezz meg a k\u00f6z\u00f6ss\u00e9gi m\u00e9dia fontoss\u00e1g\u00e1r\u00f3l, mert itt tudsz \u00e9rzelmi k\u00f6t\u0151d\u00e9st kialak\u00edtani a vev\u0151iddel, \u00e9s itt tudod megtal\u00e1lni azt a prec\u00edz k\u00f6z\u00f6ns\u00e9get, akinek pontosan a Te term\u00e9kedre van sz\u00fcks\u00e9ge.<br \/>\nGodin egyik fontos tan\u00e1csa, hogy a kapcsolat\u00e9p\u00edt\u00e9shez nagylelk\u0171nek kell lenned \u2013 mert senki sem akar kapcsolatban maradni valakivel, aki kicsinyes. L\u00e9gy nagylelk\u0171 az id\u0151ddel, \u00e9s v\u00e1laszold meg az \u00f6sszes felmer\u00fcl\u0151 k\u00e9rd\u00e9st, valamint l\u00e9gy nagylelk\u0171 a rendelkez\u00e9sedre \u00e1ll\u00f3 inform\u00e1ci\u00f3kkal, \u00e9s adj min\u00e9l t\u00f6bb hasznos tud\u00e1st azoknak, akik ezt \u00f6r\u00f6mmel fogadj\u00e1k t\u0151led.<br \/>\nA nagylelk\u0171s\u00e9g r\u00e9sze lehet az is, hogy kapcsolatba hozod a vev\u0151idet egym\u00e1ssal. Egy k\u00f6z\u00f6s pontjuk biztos van, \u00e9s nagyon hasznos egy\u00fcttm\u0171k\u00f6d\u00e9seknek az alapja lehetsz \u2013 ami pozit\u00edv \u00e9lm\u00e9nyeket fog okozni sz\u00e1mukra, \u00e9s t\u00e1mogatja majd, hogy \u00fajb\u00f3l t\u0151led v\u00e1s\u00e1roljanak.<\/li>\n<\/ul>\n<ul>\n<li>V\u00e1laszd ki a<strong> k\u00f6z\u00f6ns\u00e9g<\/strong>ed \u2013 \u00f3vatosan. Nem kaphatsz enged\u00e9lyt 10 milli\u00f3 embert\u0151l arra, hogy megoszd vel\u00fck a t\u00f6rt\u00e9neteted. Ehelyett koncentr\u00e1lj a piac azon kis szegmens\u00e9re, akiknek val\u00f3ban van mit aj\u00e1nlanod, \u00e9s \u00e9rdekli \u0151ket a t\u00f6rt\u00e9neted. C\u00e9lozd meg \u0151ket hasznos, val\u00f3ban szem\u00e9lyes hangv\u00e9tel\u0171 h\u00edrlevelekkel.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Seth Godin programoz\u00f3i \u00e9s filoz\u00f3fusi diplom\u00e1i ut\u00e1n szerezte meg a Stanford Egyetemen az MBA-t. Godin volt az \u201eenged\u00e9ly-alap\u00fa marketing\u201d egyik els\u0151 sz\u00f3sz\u00f3l\u00f3ja: els\u0151k\u00e9nt ismerte fel, hogy a t\u00e9v\u00e9n\u00e9z\u00e9s visszaszorul\u00e1s\u00e1val a c\u00e9gek t\u00f6bb\u00e9 nem tudj\u00e1k majd b\u00e1rki figyelm\u00e9t lek\u00f6tni, hanem meg kell dolgozniuk az\u00e9rt. Az\u00e1ltal, hogy egyre t\u00f6bb t\u00e9v\u00e9csatorna lett, majd az Internet bek\u00f6sz\u00f6nt\u00e9vel egyre kevesebben [&hellip;]<\/p>\n","protected":false},"author":66,"featured_media":9013,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"inline_featured_image":false,"footnotes":""},"categories":[174],"tags":[],"class_list":["post-8975","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-marketing","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 marketing tipp Seth Godint\u00f3l<\/title>\n<meta name=\"description\" content=\"Seth Godin programoz\u00f3i \u00e9s filoz\u00f3fusi diplom\u00e1i ut\u00e1n szerezte meg a Stanford Egyetemen az MBA-t. 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