{"id":8978,"date":"2014-11-07T14:59:29","date_gmt":"2014-11-07T13:59:29","guid":{"rendered":"https:\/\/www.minicrm.hu\/?p=8978"},"modified":"2014-11-30T11:53:40","modified_gmt":"2014-11-30T10:53:40","slug":"napi-15-perc-facebook-hirdeteseid-sikereert","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2014\/11-07\/napi-15-perc-facebook-hirdeteseid-sikereert\/","title":{"rendered":"Napi 15 perc a Facebook hirdet\u00e9seid siker\u00e9\u00e9rt"},"content":{"rendered":"

A szak\u00e9rt\u0151k azt javasolj\u00e1k, hogy ahelyett, hogy csak havonta egyszer n\u00e9zn\u00e9l a Facebook hirdet\u00e9seidre, \u00e9s optimaliz\u00e1ln\u00e1d a kamp\u00e1nyaidat, minden nap sz\u00e1nj id\u0151t arra, hogy megtal\u00e1ld a legjobban m\u0171k\u00f6d\u0151 hirdet\u00e9seidet, a legt\u00f6bb konverzi\u00f3t hoz\u00f3 fordulatokat, \u00e9s haszn\u00e1ld azokat \u2013 a t\u00f6bbire pedig ne k\u00f6lts t\u00f6bb p\u00e9nzt.<\/p>\n

A Facebook hirdet\u00e9skezel\u0151j\u00e9be bel\u00e9pve a kamp\u00e1nyaiddal tal\u00e1lod szembe magad, ahol l\u00e1thatod, h\u00e1ny kattint\u00e1st, konverzi\u00f3t, vagy oldal l\u00e1jkot gener\u00e1lt egy-egy kamp\u00e1nyod. A legfontosabb m\u00e9r\u0151sz\u00e1mokat azonban a kamp\u00e1nyokba bel\u00e9pve tal\u00e1lod meg.<\/p>\n

\"shutterstock_174737297\"<\/a>Forr\u00e1s: shutterstock.com<\/em><\/p>\n

    \n
  1. Az els\u0151 l\u00e9p\u00e9s, hogy l\u00e9gy tiszt\u00e1ban azzal, mik az oldal feladatai<\/strong>. H\u00e1rom t\u00e9m\u00e1nak kell az oldaladon megjelenni: m\u00e1rkah\u0171s\u00e9get er\u0151s\u00edt\u0151 tartalom; \u00e9rdekl\u0151d\u0151k r\u00f6gz\u00edt\u00e9se, \u00e9s konverzi\u00f3. A m\u00e1rkah\u0171s\u00e9get er\u0151s\u00edt\u0151 tartalom (vicces, vagy hasznos posztok) lesznek azok, amiket szponzor\u00e1lhatsz, hogy min\u00e9l akt\u00edvabb legyen az oldalad. B\u00e1r nem fogod tudni m\u00e9rni ezek megt\u00e9r\u00fcl\u00e9s\u00e9t, mindenk\u00e9pp t\u00f6bb \u00e9rdekl\u0151d\u0151t fog hozni sz\u00e1modra.<\/li>\n
  2. N\u00e9zd meg a hirdet\u00e9seid \u201eGyakoris\u00e1g<\/strong>\u201d m\u00e9r\u0151sz\u00e1m\u00e1t. Ez azt jelzi, h\u00e1nyszor l\u00e1tta a k\u00f6z\u00f6ns\u00e9ged a rekl\u00e1modat. Ha ez a sz\u00e1m 10 f\u00f6l\u00f6tt van, \u00e9rdemes elgondolkodni azon, hogy \u00faj k\u00f6z\u00f6ns\u00e9get keress a hirdet\u00e9seidnek, hiszen azok, akiket \u00e9rdekelte az, m\u00e1r biztosan kattintottak volna. Azonban ehhez a sz\u00e1mhoz \u00e9rdemes hozz\u00e1n\u00e9zni az \u00e1tkattint\u00e1si ar\u00e1nyt is: ha az 1% alatt van, akkor a hirdet\u00e9st megsz\u00fcntetheted.<\/li>\n
  3. Az elm\u00falt p\u00e1r napot n\u00e9zve, rendezd a hirdet\u00e9seidet a \u201eK\u00f6lts\u00e9g<\/strong>\u201d alapj\u00e1n cs\u00f6kken\u0151 sorrendben (a \u201eK\u00f6lts\u00e9g\u201d sz\u00f3ra kattintva). N\u00e9zd meg, hogy a k\u00f6lts\u00e9gek mell\u00e9 milyen az \u00e1tkattint\u00e1si ar\u00e1nyod \u2013 b\u00e1r sokan csak az \u201eeredm\u00e9nyek\u201d oszlopot n\u00e9zik, ha val\u00f3ban s\u0171r\u0171n ellen\u0151rz\u00f6d a hirdet\u00e9seidet, \u00e9rdemesebb azokat a hirdet\u00e9seket, amiknek alacsony az \u00e1tkattint\u00e1si ar\u00e1nyuk, m\u00e1r azel\u0151tt meg\u00f6lni, hogy az eredm\u00e9ny oszlop soraiban nagy k\u00fcl\u00f6nbs\u00e9gek lenn\u00e9nek.<\/li>\n
  4. Azok a hirdet\u00e9seid a legjobbak, amikn\u00e9l a K\u00f6lts\u00e9g\/Eredm\u00e9ny<\/strong> ar\u00e1ny a legalacsonyabb. Az ezekben a hirdet\u00e9sekben haszn\u00e1latos m\u00f3dszereket kell min\u00e9l t\u00f6bb hirdet\u00e9sben felhaszn\u00e1lnod, illetve az adott hirdet\u00e9s k\u00f6z\u00f6ns\u00e9g\u00e9t b\u0151v\u00edtened.<\/li>\n
  5. Ha a \u201eJelent\u00e9s megtekint\u00e9s\u00e9re\u201d kattintasz a hirdet\u00e9sek k\u00f6z\u00f6tt, rengeteg adattal tal\u00e1lod szembe magad. Ha azonban itt r\u00e1kattintasz az \u201eOszlopok szerkeszt\u00e9se\u201d gombra, olyan m\u00e9r\u0151sz\u00e1mokat tal\u00e1lhatsz, mint a \u201eM\u0171veletek\u201d \u00e9s a \u201eM\u0171veletenk\u00e9nti k\u00f6lts\u00e9g<\/strong>\u201d. Itt megkeresheted, hogy egy-egy hirdet\u00e9sedre mi a leggyakoribb reakci\u00f3, \u00e9s, hogy ezek mennyibe ker\u00fclnek neked.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    A szak\u00e9rt\u0151k azt javasolj\u00e1k, hogy ahelyett, hogy csak havonta egyszer n\u00e9zn\u00e9l a Facebook hirdet\u00e9seidre, \u00e9s optimaliz\u00e1ln\u00e1d a kamp\u00e1nyaidat, minden nap sz\u00e1nj id\u0151t arra, hogy megtal\u00e1ld a legjobban m\u0171k\u00f6d\u0151 hirdet\u00e9seidet, a legt\u00f6bb konverzi\u00f3t hoz\u00f3 fordulatokat, \u00e9s haszn\u00e1ld azokat \u2013 a t\u00f6bbire pedig ne k\u00f6lts t\u00f6bb p\u00e9nzt. A Facebook hirdet\u00e9skezel\u0151j\u00e9be bel\u00e9pve a kamp\u00e1nyaiddal tal\u00e1lod szembe magad, ahol […]<\/p>\n","protected":false},"author":66,"featured_media":9021,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"inline_featured_image":false,"footnotes":""},"categories":[174],"tags":[],"class_list":["post-8978","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-marketing","post_format-post-format-gallery"],"yoast_head":"\nNapi 15 perc a Facebook hirdet\u00e9seid siker\u00e9\u00e9rt<\/title>\n<meta name=\"description\" content=\"A szak\u00e9rt\u0151k azt javasolj\u00e1k, hogy ahelyett, hogy csak havonta egyszer n\u00e9zn\u00e9l a Facebook hirdet\u00e9seidre, \u00e9s optimaliz\u00e1ln\u00e1d a kamp\u00e1nyaidat, minden nap sz\u00e1nj\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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