{"id":9179,"date":"2014-11-14T14:06:26","date_gmt":"2014-11-14T13:06:26","guid":{"rendered":"https:\/\/www.minicrm.hu\/?p=9179"},"modified":"2014-11-30T11:58:28","modified_gmt":"2014-11-30T10:58:28","slug":"hogyan-legyel-sikeres-kiallitasokon","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2014\/11-14\/hogyan-legyel-sikeres-kiallitasokon\/","title":{"rendered":"Hogyan legy\u00e9l sikeres a ki\u00e1ll\u00edt\u00e1sokon?"},"content":{"rendered":"

Ha meghoztad azt a d\u00f6nt\u00e9st, hogy beruh\u00e1zol egy standra, egy olyan ki\u00e1ll\u00edt\u00e1sra, amit \u00edg\u00e9retesnek tal\u00e1lt\u00e1l, akkor hozd ki bel\u0151le a legt\u00f6bbet! A ki\u00e1ll\u00edt\u00e1sokon h\u00e1rom dologra kell koncentr\u00e1lnod: lead gener\u00e1l\u00e1s, elad\u00e1s, \u00e9s kapcsolatszerz\u00e9s. Szerencs\u00e9re p\u00e1r alapszab\u00e1ly betart\u00e1s\u00e1val mindh\u00e1rom el\u00e9rhet\u0151v\u00e9 v\u00e1lik!<\/p>\n

    \n
  1. V\u00e1laszd ki a sz\u00e1modra legmegfelel\u0151bb helysz\u00ednt.<\/strong>
    \nEgy-egy ki\u00e1ll\u00edt\u00e1s dr\u00e1ga lehet, de el\u0151fordulhat, hogy bizonyos vev\u0151kkel csak ott tal\u00e1lkozol. N\u00e9zd meg, hogy az el\u0151z\u0151 \u00e9vekben kik \u00e1ll\u00edtottak ki: ott vannak a konkurens c\u00e9gek? Vagy olyan egy\u00e9b ki\u00e1ll\u00edt\u00f3k, akikkel sz\u00edvesen megismerkedn\u00e9l, mert \u00fagy \u00e9rzed, tan\u00e1csot tudn\u00e1nak adni, illetve egy\u00fctt tudn\u00e1tok m\u0171k\u00f6dni? Hasznos lehet, ha az ismerets\u00e9gi k\u00f6r\u00f6dben megk\u00e9rdezed, volt-e m\u00e1r valaki az adott ki\u00e1ll\u00edt\u00e1son, \u00e9s mik a tapasztalatai, milyen ROI-ra sz\u00e1m\u00edthatsz.<\/li>\n
  2. Legyen speci\u00e1lis \u00e1raz\u00e1sod<\/strong>.
    \nEgy-egy ki\u00e1ll\u00edt\u00e1son szinte elv\u00e1rt, hogy egy olyan aj\u00e1nl\u00e1ttal menj ki, ami megism\u00e9telhetetlen, \u00e9s m\u00e1shol nem kapj\u00e1k meg. Ez t\u00f6bb c\u00e9lt is szolg\u00e1l: harsog\u00f3 „-30%” vagy „aj\u00e1nd\u00e9k” feliratokkal k\u00f6nnyebb embereket bevonzani, \u00e9s b\u00e1r lehet, hogy kontra-produkt\u00edvnak t\u0171nik (nem vesztesz \u00edgy t\u00f6bb p\u00e9nzt, mint nyersz?), min\u00e9l t\u00f6bben j\u00f6nnek oda hozz\u00e1d, ann\u00e1l t\u00f6bben ismerik meg a term\u00e9ked \u00e9s a neved, \u00e9s ann\u00e1l k\u00f6nnyebben aj\u00e1nlanak m\u00e1soknak is. Az emberek b\u00fcszk\u00e9k arra, ha j\u00f3 \u00fczletet csin\u00e1lnak, \u00e9s a ki\u00e1ll\u00edt\u00e1sok feladata, hogy min\u00e9l sz\u00e9lesebb k\u00f6z\u00f6ns\u00e9g megismerjen.
    \nNe feledkezz el azokr\u00f3l sem, akik nem v\u00e1s\u00e1rolnak T\u0151led ott, abban a pillanatban. Legyen lehet\u0151s\u00e9g h\u00edrlev\u00e9l-feliratkoz\u00e1sra, hogy min\u00e9l t\u00f6bb kontaktot gy\u0171jts, \u00e9s azoknak, akik a ki\u00e1ll\u00edt\u00e1son iratkoztak fel, adj speci\u00e1lis aj\u00e1nlatot e-mailben. \u00cdgy t\u00f6bb feliratkoz\u00f3t tudsz gy\u0171jteni, r\u00e1ad\u00e1sul olyanokat, akikr\u0151l m\u00e1ris tudod, hogy \u00e9rdekl\u0151dnek annyira az \u00fczlet\u00e1gad ir\u00e1nt, hogy ki\u00e1ll\u00edt\u00e1sra j\u00e1rjanak. Ezzel a tud\u00e1ssal m\u00e1r specializ\u00e1lt tartalm\u00fa e-maileket fogsz majd tudni k\u00fcldeni.<\/li>\n
  3. Tedd a standod k\u00fcl\u00f6nlegess\u00e9.<\/strong>
    \nJ\u00e1rj nyitott szemmel a vil\u00e1gban: mi az, ami T\u00e9ged megfog, bevonz? N\u00e9zd v\u00e9gig a kor\u00e1bbi \u00e9vek ki\u00e1ll\u00edt\u00e1sain k\u00e9sz\u00fclt f\u00e9nyk\u00e9peket, mi volt az a diz\u00e1jnelem, ami azonnal kiugrott egy-egy standn\u00e1l? Ne ragadj le az elcs\u00e9pelt aj\u00e1nd\u00e9k c\u00e9ges toll \u00f6tletekn\u00e9l: legyen h\u00e1zi k\u00e9sz\u00edt\u00e9s\u0171 muffin az asztalodon, iPadek, amiken a term\u00e9k tervrajz\u00e1t lehet megn\u00e9zni, vagy az ingyenes e-bookotokat… B\u00e1rmi, amit valamennyire is \u00f6ssze tudsz k\u00f6tni a c\u00e9geddel, \u00e9s figyelemfelkelt\u0151bb\u00e9 teszi a standodat, mint a melletted l\u00e9v\u0151\u00e9t.<\/li>\n
  4. Menj felk\u00e9sz\u00fclt emberekkel.<\/strong>
    \nB\u00e1rmennyire is egyszer\u0171bbnek t\u0171nik h\u00e1rom 500 Ft-os \u00f3rab\u00e9r\u0171 hosztesszel menni a ki\u00e1ll\u00edt\u00e1sra, hogy a t\u00f6bbi koll\u00e9g\u00e1d addig dolgozhasson, vedd komolyan, hogy ki k\u00e9pviseli a c\u00e9gedet olyan emberek el\u0151tt, akik a v\u00e1s\u00e1rl\u00f3id\/tan\u00e1csad\u00f3id lehetnek a k\u00e9s\u0151bbiekben. Ha csak k\u00fcls\u0151 seg\u00edts\u00e9ggel tudod megoldani, akkor is ragaszkodj a szem\u00e9lyes interj\u00fahoz, hiszen talpraesett, \u00e9s v\u00e9gtelen\u00fcl udvarias emberekre van sz\u00fcks\u00e9ged, akik nem sz\u00e9gyenl\u0151sek lesz\u00f3l\u00edtani embereket, \u00e9s nem esnek k\u00e9ts\u00e9gbe, ha visszautas\u00edtj\u00e1k \u0151ket. Fontos m\u00e9g, hogy tudjanak a term\u00e9kr\u0151l: magyar\u00e1zz el nekik mindent, ami a vev\u0151k r\u00e9sz\u00e9r\u0151l k\u00e9rd\u00e9s lehet. Ne pr\u00f3b\u00e1lj\u00e1k \u00e1ltal\u00e1nos k\u00e9rd\u00e9sekkel beh\u00fazni a vev\u0151t, hanem legyenek l\u00e9nyegret\u00f6r\u0151k, hogy a ki\u00e1llt\u00e1s l\u00e1togat\u00f3i sz\u00e1m\u00e1ra r\u00f6gt\u00f6n egy\u00e9rtelm\u0171 legyen, mivel foglalkoztok: „\u00c9rdekeln\u00e9 egy \u00faj megold\u00e1s a szerverkapacit\u00e1sa n\u00f6vel\u00e9s\u00e9re?”<\/li>\n
  5. \u00c9rtsd meg a v\u00e1s\u00e1rl\u00f3dat.<\/strong>
    \nKi\u00e1ll\u00edt\u00e1sra az\u00e9rt mennek a vev\u0151k, hogy min\u00e9l egyszer\u0171bben \u00f6ssze tudj\u00e1k hasonl\u00edtani az \u00fczlet\u00e1gon bel\u00fcli k\u00fcl\u00f6nb\u00f6z\u0151 term\u00e9keket. \u00c1llj el\u00e9j\u00fck pontos, al\u00e1t\u00e1maszthat\u00f3 sz\u00e1mokkal, ez itt nem a soft-sell helye.<\/li>\n
  6. Ne hagyd a megszerzett kontaktjaidat porosodni.<\/strong>
    \nAkik feliratkoztak a h\u00edrlev\u00e9lre, kapjanak min\u00e9l el\u0151bb a meg\u00edg\u00e9rt kedvezm\u00e9nyes k\u00f3dot\/aj\u00e1nd\u00e9k e-k\u00f6nyvet vagy b\u00e1rmi m\u00e1st tartalmaz\u00f3 e-mailt, am\u00edg friss benn\u00fck a tal\u00e1lkoz\u00e1s \u00e9lm\u00e9nye. A v\u00e1s\u00e1rl\u00f3idnak k\u00f6sz\u00f6nd meg, hogy n\u00e1lad v\u00e1s\u00e1roltak, \u00e9s ne felejts el t\u0151l\u00fck majd \u00e9rt\u00e9kel\u00e9st k\u00e9rni. Azokkal, akikkel a ki\u00e1ll\u00edt\u00e1son ismerkedt\u00e9l meg, pedig szint\u00e9n pr\u00f3b\u00e1lj meg min\u00e9l hamarabb tal\u00e1lkozni, hogy friss \u00f6tleteket, l\u00e1t\u00e1sm\u00f3dot kaphass t\u0151l\u00fck.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Ha meghoztad azt a d\u00f6nt\u00e9st, hogy beruh\u00e1zol egy standra, egy olyan ki\u00e1ll\u00edt\u00e1sra, amit \u00edg\u00e9retesnek tal\u00e1lt\u00e1l, akkor hozd ki bel\u0151le a legt\u00f6bbet! A ki\u00e1ll\u00edt\u00e1sokon h\u00e1rom dologra kell koncentr\u00e1lnod: lead gener\u00e1l\u00e1s, elad\u00e1s, \u00e9s kapcsolatszerz\u00e9s. Szerencs\u00e9re p\u00e1r alapszab\u00e1ly betart\u00e1s\u00e1val mindh\u00e1rom el\u00e9rhet\u0151v\u00e9 v\u00e1lik! V\u00e1laszd ki a sz\u00e1modra legmegfelel\u0151bb helysz\u00ednt. Egy-egy ki\u00e1ll\u00edt\u00e1s dr\u00e1ga lehet, de el\u0151fordulhat, hogy bizonyos vev\u0151kkel csak […]<\/p>\n","protected":false},"author":66,"featured_media":9185,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"inline_featured_image":false,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-9179","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-ertekesites","post_format-post-format-gallery"],"yoast_head":"\nHogyan legy\u00e9l sikeres a ki\u00e1ll\u00edt\u00e1sokon?<\/title>\n<meta name=\"description\" content=\"Ha meghoztad azt a d\u00f6nt\u00e9st, hogy beruh\u00e1zol egy standra, egy olyan ki\u00e1ll\u00edt\u00e1sra, amit \u00edg\u00e9retesnek tal\u00e1lt\u00e1l, akkor hozd ki bel\u0151le a legt\u00f6bbet! 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