{"id":9196,"date":"2014-11-17T13:39:46","date_gmt":"2014-11-17T12:39:46","guid":{"rendered":"https:\/\/www.minicrm.hu\/?p=9196"},"modified":"2014-11-30T12:00:34","modified_gmt":"2014-11-30T11:00:34","slug":"seo-alapfogalmak","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2014\/11-17\/seo-alapfogalmak\/","title":{"rendered":"SEO alapfogalmak"},"content":{"rendered":"

A search engine optimization (SEO), azaz a keres\u0151optimaliz\u00e1l\u00e1s megv\u00e1ltozott szerep\u00e9r\u0151l m\u00e1r rengeteget<\/a> \u00edrtunk. A legfontosabb v\u00e1ltoz\u00e1sok k\u00f6z\u00f6tt eml\u00edthet\u0151, hogy ahogy a Google-\u00f6n \u00e9s Bingen lefuttatott keres\u00e9sek egyre ink\u00e1bb szem\u00e9lyre szabottak lesznek (egy 14 \u00e9ves szegedi gimnazista l\u00e1ny \u00e9s egy 45 \u00e9ves gy\u0151ri c\u00e9gvezet\u0151 f\u00e9rfi ugyanarra a keres\u0151kifejez\u00e9sre mer\u0151ben m\u00e1s linkeket fog visszakapni), nagyon fontoss\u00e1 v\u00e1lik, hogy tiszt\u00e1ban legy\u00e9l azzal, a term\u00e9ked – \u00e9s \u00edgy az oldalad – kiket c\u00e9loz, \u00e9s konzisztensen a c\u00e9lk\u00f6z\u00f6ns\u00e9gednek megfelel\u0151 tartalmat szolg\u00e1ltass.<\/p>\n

\"SEO-alapfogalmak\"<\/a><\/p>\n

A SEO azonban a s\u0171r\u0171 v\u00e1ltoz\u00e1sok ellen\u00e9re is fontos maradt, hiszen remek referenciarendszert szolg\u00e1ltat arra, hogy hogyan \u00e9p\u00edtsd fel a honlapod, mi az, amikre figyelmet kell ford\u00edtanod, \u00e9s megismertet rengeteg olyan kifejez\u00e9ssel, amik a keres\u0151kben megjelen\u0151 imidzsedet form\u00e1lhatj\u00e1k. Ebben a cikkben \u00e1tn\u00e9zz\u00fck a legfontosabb kifejez\u00e9seket, \u00e9s, tippeket, hogyan jelenj meg a legkedvez\u0151bb form\u00e1ban a Google-\u00f6n, a Bingen, vagy a Yandex-en.<\/p>\n

    \n
  1. <title> tag<\/strong>
    \nAz oldalad html-k\u00f3dj\u00e1ban a <title><\/title> tagek k\u00f6z\u00f6tt megjelen\u0151 sz\u00f6veg. Ez lesz az, amit a keres\u00e9s be\u00edr\u00e1sakor a legnagyobb bet\u0171m\u00e9retben fognak l\u00e1tni a keres\u0151k, illetve, a link megnyit\u00e1sakor a b\u00f6ng\u00e9sz\u0151ablak c\u00edme is ez lesz.
    \nHogyan haszn\u00e1ld? <\/em>Legyen a c\u00edmed frapp\u00e1ns, relev\u00e1ns, \u00e9s minden oldalnak legyen k\u00fcl\u00f6n c\u00edme! Ezzel sokkal k\u00f6nnyebben tudod t\u00e1j\u00e9koztatni a vev\u0151idet, \u00e9s, nem mellesleg, sokkal logikusabb lesz az oldal fel\u00e9p\u00edt\u00e9se.<\/li>\n
  2. Meta description <\/strong>(Meta le\u00edr\u00e1s)
    \nEz az a sz\u00f6veg, ami a keres\u0151kben az oldalad c\u00edme alatt meg fog jelenni. \u00dajdons\u00e1g, hogy a meta le\u00edr\u00e1s nem<\/span> befoly\u00e1solja, hogy h\u00e1nyadik helyen jelensz meg a keres\u0151ben – ez\u00e9rt felesleges telerakni kulcsszavakkal.
    \nHogyan haszn\u00e1ld? <\/em>A legt\u00f6bb CMS rendszer, amiben az oldaladat szerkesztheted, felaj\u00e1nlja, hogy add meg egy-egy oldal le\u00edr\u00e1s\u00e1t. Ezzel \u00e9rdemes \u00e9lni, mivel m\u00e1sk\u00fcl\u00f6nben csak az oldal tartalm\u00e1nak els\u0151 p\u00e1r sora fog megjelenni. Kulcsszavak helyett koncentr\u00e1lj arra, hogy t\u00fckr\u00f6zze az oldaladon megjelen\u0151 val\u00f3di tartalmat: keltse fel az \u00e9rdekl\u0151d\u00e9st, de „ne adjon el” t\u00fal sokat!<\/li>\n
  3. Canonical URL <\/strong>(gy\u0171jt\u0151 URL)
    \nA Google gyanakszik, ha k\u00e9t oldal tartalma nagyon hasonl\u00edt egym\u00e1sra, amit sokszor azzal b\u00fcntet, hogy h\u00e1tr\u00e9bb jelen\u00edti meg a t\u00fals\u00e1gosan hasonl\u00f3 linkeket, ami hatalmas profitvesztes\u00e9gekhez vezethet. Ez probl\u00e9m\u00e1v\u00e1 v\u00e1lhat, ha p\u00e9ld\u00e1ul ugyanazt a term\u00e9ket t\u00f6bb sz\u00ednben is \u00e1rulod, \u00e9s az oldalaik tartalma nagyon hasonl\u00edt egym\u00e1shoz.
    \nHogyan haszn\u00e1ld? <\/em>Minden olyan oldalra, amelynek a tartalma k\u00fcl\u00f6nb\u00f6z\u0151 URL-ek alatt van ugyan, de megegyezik, rakd be a html k\u00f3dba a <head> <\/head> tagek k\u00f6z\u00e9 a <link rel=”canonical” href=”az a link, amit szeretn\u00e9l, ha megjelenne”>. A Google l\u00e9trehozott ehhez egy seg\u00edt\u0151oldalt,     itt<\/a>.<\/li>\n
  4. 301-es \u00e1tir\u00e1ny\u00edt\u00e1s
    \n<\/strong>Ha kit\u00f6r\u00f6lsz oldalakat, vagy megv\u00e1ltozik a weboldalad neve, esetleg a weboldaladat t\u00f6bb c\u00edmen is el lehet \u00e9rni, \u00e9rdemes 301-es \u00e1tir\u00e1ny\u00edt\u00e1st bevezetni, hogy v\u00e9letlen\u00fcl se kapjon az oldaladra \u00e9rkez\u0151 vend\u00e9g 404-es hiba\u00fczenetet.
    \nHogyan haszn\u00e1ld? <\/em>A szerveroldalon kell be\u00e1ll\u00edtanod a 301-es \u00e1tir\u00e1ny\u00edt\u00e1st, \u00e1ltal\u00e1ban el\u00e9g egy p\u00e1r soros m\u00f3dos\u00edt\u00e1sa az adott f\u00e1jlon bel\u00fcl, de ha nem vagy biztos abban, hogy hogyan csin\u00e1ld, k\u00e9rd a rendszergazd\u00e1d seg\u00edts\u00e9g\u00e9t.<\/li>\n
  5. Bej\u00f6v\u0151 linkek<\/strong>
    \nA Google – b\u00e1r nem szeret sokat el\u00e1rulni az algoritmusai m\u0171k\u00f6d\u00e9s\u00e9r\u0151l – leg\u00fajabb v\u00e1ltoztat\u00e1sai mind arra mutatnak, hogy a keres\u0151kben t\u00f6rt\u00e9n\u0151 megjelen\u00e9sekben egyre fontosabb\u00e1 v\u00e1lik az adott oldalra mutat\u00f3 linkek min\u0151s\u00e9ge<\/span>. B\u00e1r hossz\u00fa id\u0151n kereszt\u00fcl mindenki sz\u00e1m\u00e1ra nyilv\u00e1nval\u00f3 volt, hogy az oldalra mutat\u00f3 linkek mennyis\u00e9ge fontos (\u00e9s ez rengeteg – vesz\u00e9lyes, Google \u00e1ltal b\u00fcntetett – linkcser\u00e9hez vezetett), az \u00faj update-ek egyre ink\u00e1bb arra mutatnak, az sz\u00e1m\u00edt, hogy milyen l\u00e1togatotts\u00e1g\u00fa, n\u00e9zetts\u00e9g\u0171, fontoss\u00e1g\u00fa oldalr\u00f3l mutat az adott link az oldalunkra.
    \nHogyan haszn\u00e1ld? <\/em>A Google egyre t\u00f6bb kiad\u00e1s\u00e1ban n\u00e9pszer\u0171s\u00edti a „thought leader”, azaz az \u00fczlet\u00e1gon bel\u00fcli vezet\u00e9s fontoss\u00e1g\u00e1t, ami arra utal, hogy a hangs\u00faly fokozottan a tartalmon van. Ha k\u00e9pes vagy olyan tartalommal el\u0151\u00e1llni, ami m\u00e1sokat arra sarkall, hogy linkeljenek, sokat el\u00e9rhetsz.<\/li>\n<\/ol>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    A search engine optimization (SEO), azaz a keres\u0151optimaliz\u00e1l\u00e1s megv\u00e1ltozott szerep\u00e9r\u0151l m\u00e1r rengeteget \u00edrtunk. A legfontosabb v\u00e1ltoz\u00e1sok k\u00f6z\u00f6tt eml\u00edthet\u0151, hogy ahogy a Google-\u00f6n \u00e9s Bingen lefuttatott keres\u00e9sek egyre ink\u00e1bb szem\u00e9lyre szabottak lesznek (egy 14 \u00e9ves szegedi gimnazista l\u00e1ny \u00e9s egy 45 \u00e9ves gy\u0151ri c\u00e9gvezet\u0151 f\u00e9rfi ugyanarra a keres\u0151kifejez\u00e9sre mer\u0151ben m\u00e1s linkeket fog visszakapni), nagyon fontoss\u00e1 v\u00e1lik, […]<\/p>\n","protected":false},"author":66,"featured_media":9204,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"inline_featured_image":false,"footnotes":""},"categories":[174],"tags":[],"class_list":["post-9196","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-marketing","post_format-post-format-gallery"],"yoast_head":"\nSEO alapfogalmak<\/title>\n<meta name=\"description\" content=\"A search engine optimization (SEO), azaz a keres\u0151optimaliz\u00e1l\u00e1s megv\u00e1ltozott szerep\u00e9r\u0151l m\u00e1r rengeteget \u00edrtunk. 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