{"id":9220,"date":"2014-11-20T14:25:15","date_gmt":"2014-11-20T13:25:15","guid":{"rendered":"https:\/\/www.minicrm.hu\/?p=9220"},"modified":"2014-11-30T12:03:53","modified_gmt":"2014-11-30T11:03:53","slug":"hogyan-osztalyozd-leadeket","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2014\/11-20\/hogyan-osztalyozd-leadeket\/","title":{"rendered":"Hogyan oszt\u00e1lyozd a leadeket?"},"content":{"rendered":"<p>Miut\u00e1n elind\u00edtod a v\u00e1llalkoz\u00e1sod, (j\u00f3 esetben) hamar lesz egy csom\u00f3 e-mail c\u00edmed \u00e9s telefonsz\u00e1mod -h\u00edrlev\u00e9l feliratkoz\u00f3k, azok, akik prospektust t\u00f6lt\u00f6ttek le, esetleg telefonon, emailen \u00e9rdekl\u0151dtek, vagy egy kamp\u00e1nyodon vettek r\u00e9szt, esetleg ki\u00e1ll\u00edt\u00e1son tal\u00e1lkozt\u00e1l vel\u00fck. \u0150k a leadek: m\u00e1r kifejeztek valamilyen \u00e9rdekl\u0151d\u00e9st a term\u00e9ked ir\u00e1nt, de m\u00e9g nem v\u00e1s\u00e1roltak t\u0151led. De kik azok k\u00f6z\u00fcl\u00fck, akikbe \u00e9rdemes energi\u00e1t, \u00e9s munkaid\u0151t fektetned? Ha nem oszt\u00e1lyozod \u0151ket, el\u0151fordulhat, hogy olyan &#8222;szek\u00e9r ut\u00e1n futsz, ami nem vesz fel&#8221; &#8211; azaz olyan vev\u0151t \u00fcld\u00f6z\u00f6l, aki sosem akart t\u0151led komolyan v\u00e1s\u00e1rolni.<\/p>\n<p><a href=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/11\/hogyan-osztalyozd-a-leadeket.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9247 aligncenter\" src=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/11\/hogyan-osztalyozd-a-leadeket.jpg\" alt=\"hogyan-osztalyozd-a-leadeket\" width=\"650\" height=\"628\" srcset=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/11\/hogyan-osztalyozd-a-leadeket.jpg 650w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/11\/hogyan-osztalyozd-a-leadeket-300x290.jpg 300w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/11\/hogyan-osztalyozd-a-leadeket-416x402.jpg 416w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/11\/hogyan-osztalyozd-a-leadeket-311x300.jpg 311w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a><\/p>\n<p>A leadek oszt\u00e1lyz\u00e1s\u00e1hoz els\u0151sorban arra van sz\u00fcks\u00e9g, hogy egy helyen, megb\u00edzhat\u00f3an gy\u0171jts adatokat, amiket b\u00e1rmikor vissza tudsz n\u00e9zni. A marketingesek ezzel fognak tudni dolgozni, \u00e9s ezekb\u0151l az adatokb\u00f3l fogj\u00e1k tudni meg\u00e1llap\u00edtani, mik az eddigi legt\u00f6bb profitot termel\u0151 vev\u0151id k\u00f6z\u00f6s tulajdons\u00e1gai.\u00a0Az adatgy\u0171jt\u00e9s abban is seg\u00edt, hogy felm\u00e9rd, a legt\u00f6bb bev\u00e9telt hoz\u00f3 vev\u0151id honnan \u00e9rkeznek. \u00cdgy a marketingb\u00fcdzs\u00e9det oda fogod tudni ford\u00edtani, ami val\u00f3s eredm\u00e9nyeket hoz, m\u00edg azokat a csatorn\u00e1kat, amelyek nem hoznak megfelel\u0151 eredm\u00e9nyeket, vissza tudod v\u00e1gni.<\/p>\n<p>V\u00e1laszd ki a top 50, majd a top 50-100, stb. vev\u0151det, vagy ha a c\u00e9gedre jobban alkalmazhat\u00f3, azt, hogy milyen gyakoris\u00e1ggal v\u00e1s\u00e1rolnak, vagy milyen t\u00edpus\u00fa term\u00e9ket, \u00e9s \u00edrd le, hogy mik a k\u00f6z\u00f6s tulajdons\u00e1gaik:<\/p>\n<ul>\n<li>Honnan \u00e9rtes\u00fcltek a c\u00e9gedr\u0151l? Adwords, Facebook?<\/li>\n<li>Milyen gyakran nyitnak h\u00edrlevelet, \u00e9s milyen tartalm\u00fa h\u00edrleveleket olvasnak v\u00e9gig?<\/li>\n<li>Mi az, amit kipr\u00f3b\u00e1lnak az oldaladon? P\u00e9ld\u00e1ul r\u00e9szt vesznek-e tesztid\u0151szakban, let\u00f6ltik-e az ingyenes e-bookodat, stb?<\/li>\n<li>Ha B2B v\u00e1llalkoz\u00e1sod van, mi a k\u00f6z\u00f6s azokban a c\u00e9gekben, akik a te term\u00e9kedet\/ szolg\u00e1ltat\u00e1sodat haszn\u00e1lj\u00e1k? A c\u00e9gek m\u00e9rete, az \u00e1raz\u00e1suk, nemzetk\u00f6zi\/helyi \u00fcgyfelek t\u00f6bbs\u00e9ge?<\/li>\n<li>Szint\u00e9n \u00e9rdemes megn\u00e9zni, hogyha B2B v\u00e1llalkoz\u00e1sod van, milyen szerepet t\u00f6ltenek be az adott c\u00e9gen bel\u00fcl azok, akik a term\u00e9kedet megvett\u00e9k.<\/li>\n<\/ul>\n<p>Az adatok megb\u00edzhat\u00f3, val\u00f3s idej\u0171 gy\u0171jt\u00e9s\u00e9hez az olyan, felh\u0151 alap\u00fa CRM szolg\u00e1ltat\u00e1sok a legmegfelel\u0151bbek, mint a MiniCRM is, hiszen ezzel biztos, hogy semmilyen adat nem v\u00e9sz el, \u00e9s az \u00f6sszes koll\u00e9g\u00e1d ugyanazt a friss inform\u00e1ci\u00f3halmazt fogja l\u00e1tni, mindenhonnan &#8211; \u00e9s nem kell majd egy kev\u00e9ss\u00e9 \u00e9rtelmezhet\u0151, idej\u00e9tm\u00falt Excelb\u0151l kibogar\u00e1szni az adatokat.<\/p>\n<p>Az alapj\u00e1n, hogy mi jellemez legjobban egy-egy bev\u00e9telt\u00edpust hoz\u00f3 csoportot, m\u00e1r az \u00e9rdekl\u0151d\u00e9s kezdetekor csoportokba tudod sorolni, hogy melyik t\u00edpus\u00fa vev\u0151vel melyik \u00e9rt\u00e9kes\u00edt\u0151d, \u00e9s mennyit foglalkozzon. Tartsd \u00e9szben, hogy az adott lead mennyire &#8222;v\u00e1g bele&#8221; a c\u00e9g profilj\u00e1ba &#8211; milyen t\u00edpus\u00fa v\u00e1llalatt\u00f3l \u00e9rkezik az adott lead, \u00e9s milyen poz\u00edci\u00f3ja van ott, illetve, hogy mennyire \u00e9rdekl\u0151dik a term\u00e9ked ir\u00e1nt &#8211; sokszor n\u00e9z-e h\u00edrlevelet, kipr\u00f3b\u00e1lja-e a tesztterm\u00e9ket, a fent le\u00edrtak szerint. Ezek alapj\u00e1n m\u00e1r a lead gener\u00e1l\u00e1sakor pontozni tudod azt, mi v\u00e1rhat\u00f3an a legt\u00f6bb, amit ki tudsz a leadb\u0151l hozni, \u00e9s \u00edgy a megfelel\u0151 szem\u00e9lyhez tudod tov\u00e1bbk\u00fcldeni.<\/p>\n<p>Ha egy leadedr\u0151l &#8211; az oszt\u00e1lyz\u00e1sod alapj\u00e1n &#8211; nem tartod val\u00f3sz\u00edn\u0171nek, hogy profitot gener\u00e1lna, akkor se hagyd mag\u00e1ra. Elk\u00e9pzelhet\u0151, hogy itt nincs sz\u00fcks\u00e9g arra, hogy k\u00fcl\u00f6n \u00e9rt\u00e9kes\u00edt\u0151h\u00f6z k\u00fcldd &#8211; ami csak egy negat\u00edv \u00e9lm\u00e9nnyel j\u00e1rna az \u00e9rt\u00e9kes\u00edt\u0151dnek, \u00e9s tal\u00e1n a leadet is elijeszthetn\u00e9 &#8211; de \u00e9rdemes egy m\u00e1sfajta levelez\u00e9si list\u00e1ra kapni, hogy lassabban, de biztosan k\u00f6zeledjen a v\u00e1s\u00e1rl\u00e1shoz. A kev\u00e9sb\u00e9 profit\u00e1bilisnak t\u0171n\u0151 leadeknek \u00e9rdemes olyan h\u00edrlev\u00e9lfolyamot k\u00fcldeni, ami hasznos, szakm\u00e1ba v\u00e1g\u00f3 tan\u00e1csokat ad az \u00fczlet\u00e1g\u00e1val kapcsolatban, \u00e9s megismerteti vele a term\u00e9kedet, de a f\u0151 \u00e9rz\u00e9se a c\u00e9ggeddel kapcsolatban az legyen, hogy nem eladni akarsz valamit, hanem seg\u00edteni neki. Ezzel m\u00e1r sokkal k\u00f6zelebb ker\u00fclhetsz hozz\u00e1.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Miut\u00e1n elind\u00edtod a v\u00e1llalkoz\u00e1sod, (j\u00f3 esetben) hamar lesz egy csom\u00f3 e-mail c\u00edmed \u00e9s telefonsz\u00e1mod -h\u00edrlev\u00e9l feliratkoz\u00f3k, azok, akik prospektust t\u00f6lt\u00f6ttek le, esetleg telefonon, emailen \u00e9rdekl\u0151dtek, vagy egy kamp\u00e1nyodon vettek r\u00e9szt, esetleg ki\u00e1ll\u00edt\u00e1son tal\u00e1lkozt\u00e1l vel\u00fck. \u0150k a leadek: m\u00e1r kifejeztek valamilyen \u00e9rdekl\u0151d\u00e9st a term\u00e9ked ir\u00e1nt, de m\u00e9g nem v\u00e1s\u00e1roltak t\u0151led. De kik azok k\u00f6z\u00fcl\u00fck, akikbe \u00e9rdemes [&hellip;]<\/p>\n","protected":false},"author":66,"featured_media":9247,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"inline_featured_image":false,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-9220","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-ertekesites","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hogyan oszt\u00e1lyozd a leadeket?<\/title>\n<meta name=\"description\" content=\"Miut\u00e1n elind\u00edtod a v\u00e1llalkoz\u00e1sod, (j\u00f3 esetben) hamar lesz egy csom\u00f3 e-mail c\u00edmed \u00e9s telefonsz\u00e1mod -h\u00edrlev\u00e9l feliratkoz\u00f3k, azok, akik prospektust t\u00f6lt\u00f6ttek\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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