{"id":9423,"date":"2014-12-04T11:12:39","date_gmt":"2014-12-04T10:12:39","guid":{"rendered":"https:\/\/www.minicrm.hu\/?p=9423"},"modified":"2014-12-08T11:39:20","modified_gmt":"2014-12-08T10:39:20","slug":"hogyan-ne-engedj-az-araidbol-targyalasok-soran","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2014\/12-04\/hogyan-ne-engedj-az-araidbol-targyalasok-soran\/","title":{"rendered":"Hogyan NE engedj az \u00e1radb\u00f3l t\u00e1rgyal\u00e1sok sor\u00e1n?"},"content":{"rendered":"<p>Te tudod, hogy a term\u00e9ked miben k\u00fcl\u00f6nb\u00f6zik, \u00e9s mi\u00e9rt jobb a konkurenci\u00e1d\u00e9t\u00f3l &#8211; azonban egyre t\u00f6bb vev\u0151nek m\u00e1r csak az \u00e1r sz\u00e1m\u00edt. Ez a viselked\u00e9s vezet ahhoz, hogy ma m\u00e1r nem besz\u00e9lhet\u00fcnk szigor\u00fa \u00e9rtelemben vett m\u00e1rkah\u0171s\u00e9gr\u0151l &#8211; hiszen az \u00e1r d\u00f6nt legt\u00f6bbsz\u00f6r. M\u00e9g azok a vev\u0151k is, akik tiszt\u00e1ban vannak azzal, hogy mennyivel el\u0151ny\u00f6sebb lenne a Te term\u00e9kedet haszn\u00e1lniuk, mint a konkurenci\u00e1d\u00e9t, sokszor m\u00e1r csak &#8222;pr\u00f3ba-szerencse&#8221; alapon is kedvezm\u00e9nyt fognak k\u00e9rni &#8211; ami az \u00e9rt\u00e9kes\u00edt\u00e9si meetingek sor\u00e1n nem szabad, hogy felk\u00e9sz\u00fcletlen\u00fcl \u00e9rjen.<\/p>\n<p><a href=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/12\/Hogyan-NE-engedj-az-aradbol-targyalasok-soran.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9583 aligncenter\" src=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/12\/Hogyan-NE-engedj-az-aradbol-targyalasok-soran.jpg\" alt=\"Hogyan-NE-engedj-az-aradbol-targyalasok-soran\" width=\"650\" height=\"433\" srcset=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/12\/Hogyan-NE-engedj-az-aradbol-targyalasok-soran.jpg 650w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/12\/Hogyan-NE-engedj-az-aradbol-targyalasok-soran-300x200.jpg 300w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/12\/Hogyan-NE-engedj-az-aradbol-targyalasok-soran-603x402.jpg 603w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/12\/Hogyan-NE-engedj-az-aradbol-targyalasok-soran-450x300.jpg 450w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a><\/p>\n<p>B\u00e1r el\u0151fordulhat, hogy egyszer-egyszer az \u00fajonnan \u00e9rkez\u0151 vev\u0151idnek kedvezm\u00e9nyt adsz, vagy azoknak, akik m\u00e1soknak aj\u00e1nlottak, kedvezm\u00e9nnyel kedveskedsz, gyorsan az \u00fczleti modelled k\u00e1r\u00e1ra v\u00e1lhat. Ha besz\u00e1llsz abba a versenybe, hogy ki tudja kevesebb\u00e9rt adni a term\u00e9k\u00e9t &#8211; ezzel al\u00e1\u00e1shatod a saj\u00e1t c\u00e9ged j\u00f6v\u0151j\u00e9t. Hogyan veheted r\u00e1 a vev\u0151det, hogy ne az \u00e1rra koncentr\u00e1ljon, illetve, mik azok a tr\u00fckk\u00f6k, aminek seg\u00edts\u00e9g\u00e9vel a t\u00e1rgyal\u00e1sok sor\u00e1n cs\u00f6kkenteni tudod az alkudoz\u00e1s m\u00e9rt\u00e9k\u00e9t?<\/p>\n<p><strong><strong>1. Ha t\u00f6bb term\u00e9ked van, legyen vil\u00e1gos, mi az \u00e1raz\u00e1sod alapja.<\/strong><\/strong><\/p>\n<p>Azt, hogy a vev\u0151id k\u00f6nnyen \u00e1tl\u00e1ss\u00e1k, mi\u00e9rt ker\u00fcl az egyik term\u00e9ked t\u00f6bbe, mint a m\u00e1sik, azzal \u00e9rheted el, ha egym\u00e1s mell\u00e9 teszed a kett\u0151t, \u00e9s kiemeled a k\u00fcl\u00f6nbs\u00e9geket. A Goodyear aut\u00f3gumi gy\u00e1rt\u00f3 c\u00e9gnek ez volt a taktik\u00e1ja, mikor egyre jobb min\u0151s\u00e9g\u0171 aut\u00f3gumikkal \u00e1ltak el\u0151 &#8211; aminek nem volt piaca: egym\u00e1s mell\u00e9 rakt\u00e1k azokat, \u00e9s aszerint \u00e1razt\u00e1k be \u0151ket, hogy h\u00e1ny kilom\u00e9ter tehet\u0151 meg vel\u00fck.Ha a term\u00e9kednek van egy &#8222;olcs\u00f3bb&#8221;, kev\u00e9sb\u00e9 kifonomult verzi\u00f3ja, j\u00f3 v\u00e1lasz lehet az \u00e1rral kapcsolatos megjegyz\u00e9sekre az is, ha fel tudod aj\u00e1nlani a f\u0151term\u00e9ked m\u00e1sik verzi\u00f3j\u00e1t, ami val\u00f3ban nem tud annyit, mint a term\u00e9k, amit el akart\u00e1l adni, de val\u00f3ban olcs\u00f3bb is.<\/p>\n<p><strong><strong>2. Legyen sokkal jobb \u00fcgyf\u00e9lszolg\u00e1latod, mint b\u00e1rki m\u00e1snak a piacon.<\/strong><\/strong><\/p>\n<p>Arr\u00f3l, hogy hogyan tudsz olyan \u00fcgyf\u00e9lszolg\u00e1latot ki\u00e9p\u00edteni, ami minden, vev\u0151kkel kapcsolatos inform\u00e1ci\u00f3t feljegyez, <a href=\"https:\/\/www.minicrm.hu\/blog\/2014\/10-03\/jo-ugyfelszolgalat-legfontosabb-szabalyai\/\">itt<\/a> \u00edrtunk. Ha kihangs\u00falyozod azt, hogy a vev\u0151 soha sem marad egyed\u00fcl a probl\u00e9m\u00e1ival, \u00e9s mindig jelen vannak seg\u00edt\u0151k, illetve minden k\u00e9rd\u00e9s\u00e9re nagyon gyorsan v\u00e1laszt kap &#8211; olyan b\u00e1n\u00e1sm\u00f3dot adsz neki, amit m\u00e1shol nem kap meg, \u00e9s ami\u00e9rt hajland\u00f3 lesz fizetni.<\/p>\n<p><strong><strong>3. Hagyd, hogy a vev\u0151 valami m\u00e1st kapjon.<\/strong><\/strong><\/p>\n<p>Ha a t\u00e1rgyal\u00e1s sor\u00e1n azt hallod, hogy &#8222;j\u00f3 lenne, de att\u00f3l f\u00e9lek, t\u00fal dr\u00e1ga&#8221; &#8211; ne ess k\u00e9ts\u00e9gbe. Tudatos\u00edtsd a vev\u0151ben, hogy meg\u00e9rted az aggodalm\u00e1t, majd aj\u00e1nld fel neki, hogy az \u00f6sszeg\u00e9rt cser\u00e9be extra szolg\u00e1ltat\u00e1sokat fog kapni a term\u00e9ked mell\u00e9. Ez lehet betan\u00edt\u00e1s, extra szerverkapacit\u00e1s, adminisztr\u00e1ci\u00f3s seg\u00edts\u00e9g az elad\u00e1s sor\u00e1n &#8211; ha a vev\u0151 \u00fagy \u00e9rzi, &#8222;megnyerte&#8221; a t\u00e1rgyal\u00e1st, te is nyersz. Fontos, hogy m\u00e9g a t\u00e1rgyal\u00e1s megkezd\u00e9se el\u0151tt letiszt\u00e1zd magadban, meddig tudsz elmenni, mi az az extra szolg\u00e1ltat\u00e1s, amit an\u00e9lk\u00fcl tudsz adni, hogy a profitr\u00e1t\u00e1d s\u00e9r\u00fclne.<\/p>\n<p><strong>4. Mutasd meg, hogy lehet, hogy dr\u00e1ga a term\u00e9ked, de m\u00e1s is ennyi\u00e9rt v\u00e1s\u00e1rolja meg. <\/strong><\/p>\n<p>Az emberek sokkal hajlamosabbak valamit megtenni, ha l\u00e1tj\u00e1k, hogy m\u00e1s is csin\u00e1lja &#8211; legyen n\u00e1lad egy lista azokr\u00f3l a v\u00e1llalatokr\u00f3l, akik sikeresen haszn\u00e1lj\u00e1k a term\u00e9kedet, \u00e9s eml\u00edtsd meg, hogy mindezen c\u00e9gek is sokallt\u00e1k az \u00e1rat &#8211; eg\u00e9szen addig, am\u00edg r\u00e1 nem j\u00f6ttek, milyen j\u00f3l megt\u00e9r\u00fclt a befektet\u00e9s\u00fck.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Te tudod, hogy a term\u00e9ked miben k\u00fcl\u00f6nb\u00f6zik, \u00e9s mi\u00e9rt jobb a konkurenci\u00e1d\u00e9t\u00f3l &#8211; azonban egyre t\u00f6bb vev\u0151nek m\u00e1r csak az \u00e1r sz\u00e1m\u00edt. Ez a viselked\u00e9s vezet ahhoz, hogy ma m\u00e1r nem besz\u00e9lhet\u00fcnk szigor\u00fa \u00e9rtelemben vett m\u00e1rkah\u0171s\u00e9gr\u0151l &#8211; hiszen az \u00e1r d\u00f6nt legt\u00f6bbsz\u00f6r. M\u00e9g azok a vev\u0151k is, akik tiszt\u00e1ban vannak azzal, hogy mennyivel el\u0151ny\u00f6sebb lenne [&hellip;]<\/p>\n","protected":false},"author":66,"featured_media":9583,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"inline_featured_image":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-9423","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-cegvezetes","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hogyan NE engedj az \u00e1radb\u00f3l t\u00e1rgyal\u00e1sok sor\u00e1n?<\/title>\n<meta name=\"description\" content=\"Te tudod, hogy a term\u00e9ked miben k\u00fcl\u00f6nb\u00f6zik, \u00e9s mi\u00e9rt jobb a konkurenci\u00e1d\u00e9t\u00f3l - azonban egyre t\u00f6bb vev\u0151nek m\u00e1r csak az \u00e1r sz\u00e1m\u00edt. 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