{"id":9487,"date":"2014-12-01T11:02:14","date_gmt":"2014-12-01T10:02:14","guid":{"rendered":"https:\/\/www.minicrm.hu\/?p=9487"},"modified":"2014-12-05T10:44:11","modified_gmt":"2014-12-05T09:44:11","slug":"igy-legyen-jo-kkv-web-strategiaja-7-resz-gondolatebreszto","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2014\/12-01\/igy-legyen-jo-kkv-web-strategiaja-7-resz-gondolatebreszto\/","title":{"rendered":"\u00cdgy legyen j\u00f3 KKV web strat\u00e9gi\u00e1ja! (7. r\u00e9sz) \u2013 Gondolat\u00e9breszt\u0151"},"content":{"rendered":"

V\u00e9g\u00e9re \u00e9rt\u00fcnk a KKV m\u00e9ret\u0171 c\u00e9gek web strat\u00e9gi\u00e1j\u00e1val foglalkoz\u00f3 cikksorozatunknak. A k\u00f6vetkez\u0151kben \u00f6sszegezz\u00fck a le\u00edrtakat, valamint igyeksz\u00fcnk az alapt\u00e9ziseket \u00e9s \u00f6sszef\u00fcgg\u00e9seket kiemelni.<\/strong><\/p>\n

A cikksorozat c\u00e9lja nem volt m\u00e1s, mint hogy egy t\u00e9nyleges, szakmai alapokon nyugv\u00f3, \u00e1m egyben \u00e9rthet\u0151 \u00e9s j\u00f3l haszn\u00e1lhat\u00f3 strat\u00e9giai szeml\u00e9letet (\u00e9s tud\u00e1sb\u00e1zist) ny\u00fajtson a KKV c\u00e9geknek. Az anyag haszn\u00e1lat\u00e1val egy kis vagy k\u00f6zepes v\u00e1llalkoz\u00e1s b\u00e1tran nekifoghat a teljes web strat\u00e9gi\u00e1j\u00e1nak kidolgoz\u00e1s\u00e1hoz. A l\u00e9nyegi elemekre bontott, a web strat\u00e9giai piramisra \u00e9p\u00fcl\u0151 strukt\u00fara seg\u00edti a munk\u00e1t, hiszen el\u0151re felk\u00e9sz\u00edti a v\u00e1llalkoz\u00f3kat \u00e9s c\u00e9gvezet\u0151ket arra, hogy hol kellhet a saj\u00e1t er\u0151forr\u00e1sokon t\u00fal szakembereket is bevonni.<\/p>\n

A web strat\u00e9gia teh\u00e1t piramis m\u00f3dj\u00e1ra \u00e9p\u00fcl fel: tartalom \u00e9s \u00fczleti modell, haszn\u00e1lhat\u00f3s\u00e1g, KPI sz\u00e1mok, keres\u0151optimaliz\u00e1l\u00e1s, k\u00f6z\u00f6ss\u00e9gi m\u00e9dia, v\u00e9g\u00fcl pedig a kattint\u00e1s alap\u00fa hirdet\u00e9sek.<\/p>\n

\"2\"<\/a><\/p>\n

Az a c\u00e9g, mely ezen elemeket el\u0151re tervezetten, strat\u00e9giai szinten is kidolgozza, biztos lehet benne, hogy a k\u00f6vetkez\u0151 id\u0151szakban egy j\u00f3l m\u00e9rhet\u0151, pozit\u00edv ir\u00e1nyba n\u00f6veked\u0151 webes jelenl\u00e9tet fog tapasztalni. Hogy ez a l\u00e1togatotts\u00e1g n\u00f6veked\u00e9s\u00e9ben, megrendel\u00e9sek sz\u00e1m\u00e1ban, vev\u0151k\u00f6r n\u00f6veked\u00e9s\u00e9ben nyilv\u00e1nul-e meg, az csak a tervezett strat\u00e9gi\u00e1n \u00e9s a kivitelez\u00e9s min\u0151s\u00e9g\u00e9n m\u00falik.<\/p>\n

A legfontosabb alapelv<\/strong><\/p>\n

A legfontosabb alapelv, mely nem csup\u00e1n az online vil\u00e1gban tartja mag\u00e1t (pl. a Google \u00e1ltal), hanem alapvet\u0151en a v\u00e1llalkoz\u00f3i szegmensben is, hogy teremts\u00fcnk \u00e9rt\u00e9ket! Amennyiben \u00e9rt\u00e9ket teremt\u00fcnk, \u00fagy azt a megrendel\u0151ink, \u00fcgyfeleink \u00e9rt\u00e9kelni fogj\u00e1k (\u00e9s ez nem csak a magyar nyelv sz\u00e9ps\u00e9g\u00e9b\u0151l ad\u00f3d\u00f3 humoros egyez\u00e9s).<\/p>\n

Ak\u00e1r term\u00e9kr\u0151l besz\u00e9l\u00fcnk, ak\u00e1r szolg\u00e1ltat\u00e1sr\u00f3l, vagy tartalommarketingr\u0151l, minden esetben elmondhat\u00f3, hogy annak defini\u00e1l\u00e1sa, meghat\u00e1roz\u00e1sa az egyedis\u00e9g \u00e9s a \u201emilyen \u00e9rt\u00e9ket adok \u00e1t\u201d k\u00e9rd\u00e9s megv\u00e1laszol\u00e1s\u00e1val kezd\u0151dik.<\/p>\n

\u00dcgyelj\u00fcnk arra, hogy ezt mind a saj\u00e1t, mind a munkat\u00e1rsaink fej\u00e9be j\u00f3 m\u00e9lyen bev\u00e9ss\u00fck, megl\u00e1tjuk majd, hogy eredm\u00e9nyes lesz. A \u201ebullshit\u201d, m\u00e1sol\u00e1s \u00e9s \u201eolcs\u00f3 h\u00fas\u201d id\u0151szaka m\u00e1r lecsengett, hossz\u00fat\u00e1von kiz\u00e1r\u00f3lag az maradhat fent (\u00e9s lehet piacvezet\u0151, vagy fontos szerepl\u0151), aki minimum j\u00f3 min\u0151s\u00e9gben szolg\u00e1ltatja vagy gy\u00e1rtja (vagy ny\u00fajtja) azt, amivel foglalkozik. Optim\u00e1lis esetben mindezt egyedis\u00e9ggel \u00f6tv\u00f6zi.<\/p>\n

Ehhez a t\u00e9mak\u00f6rh\u00f6z tartozik, \u00e9s a web strat\u00e9gia elemeinek meghat\u00e1roz\u00e1sakor is alapelv, hogy \u201eazt kapjuk, amit beletesz\u00fcnk\u201d. \u00c9rdemes elgondolkodni ezen a mondaton, hiszen a vil\u00e1g v\u00e1llalkoz\u00e1si sikereit megvizsg\u00e1lva vil\u00e1gosan l\u00e1tszik: a tehets\u00e9g \u00e9s a kreativit\u00e1s megl\u00e9te csup\u00e1n egy fontos kell\u00e9k, \u00e1m a teljes\u00edtm\u00e9ny az a hozz\u00e1val\u00f3, mely a siker kov\u00e1csa.<\/p>\n

Az elej\u00e9t\u0151l kezdj\u00fck<\/strong><\/p>\n

Roppant fontos megeml\u00edteni, hogy ha el\u0151sz\u00f6r alak\u00edtunk ki val\u00f3ban komplex web strat\u00e9gi\u00e1t, akkor ne a megl\u00e9v\u0151 gondolatainkb\u00f3l \u00e9s \u00f6tleteinkb\u0151l t\u00e1pl\u00e1lkozzunk. Lehet, hogy a fej\u00fcnkben l\u00e9tezik egy k\u00e9p arr\u00f3l, hogy mit\u0151l j\u00f3 vagy rossz a weboldalunk, vagy annak mi a c\u00e9lja \u00e9s hogyan k\u00e9ne m\u0171k\u00f6dnie, de alapvet\u0151en az az aj\u00e1nlott metodika, hogy teljesen el\u00f6lr\u0151l kell kezdeni mindent.<\/p>\n

\"KKV<\/a><\/p>\n

Tegy\u00fck fel magunknak, munkat\u00e1rsainknak \u00e9s a c\u00e9ghez k\u00f6zel\u00e1ll\u00f3 embereknek, esetleg kiemelt \u00fcgyfeleinknek azokat az alapk\u00e9rd\u00e9seket, melyek az ide\u00e1lis weboldalunk c\u00e9lj\u00e1t, fel\u00e9p\u00edt\u00e9s\u00e9t \u00e9s m\u0171k\u00f6d\u00e9s\u00e9t hat\u00e1rozhatj\u00e1k meg.<\/p>\n

Megl\u00e1tj\u00e1k, hogy amint m\u00e1sokat is bevonunk, amint elengedj\u00fck a ber\u00f6gz\u00fclt, v\u00e9lhet\u0151en k\u00f6zel sem teljes, ne adj Isten hib\u00e1s t\u00e9ziseket, azonnal egy progressz\u00edvebb, \u00e1tgondoltabb, \u00fajszer\u0171bb ir\u00e1nyvonal fog k\u00f6rvonalaz\u00f3dni.<\/p>\n

Tartsuk be a piramist<\/strong><\/p>\n

Nem v\u00e9letlen, hogy a komplex webes jelenl\u00e9tet legink\u00e1bb a web strat\u00e9giai piramis \u00edrja le j\u00f3l. A fel\u00e9p\u00edt\u00e9se nem csak a l\u00e9p\u00e9sek sorrendj\u00e9t, hanem azok egym\u00e1sra val\u00f3 \u00e9p\u00fcl\u00e9s\u00e9t is j\u00f3l szeml\u00e9lteti.<\/p>\n

\"KKV<\/a><\/p>\n

Ahogyan fentebb is sz\u00f3ba j\u00f6tt m\u00e1r, az elej\u00e9t\u0151l kell kezdeni, de nem csup\u00e1n az alapk\u00e9rd\u00e9sek megv\u00e1laszol\u00e1s\u00e1t, hanem az \u00e9p\u00edtkez\u00e9st is. Amennyiben t\u00e9nyleg egy koncepcion\u00e1lis, sz\u00e1mon k\u00e9rhet\u0151, m\u00e9rhet\u0151 \u00e9s ennek k\u00f6sz\u00f6nhet\u0151en hat\u00e9kony weboldalt akarunk l\u00e9trehozni, akkor ne hagyjunk ki egyetlen egy l\u00e9p\u00e9st, l\u00e9pcs\u0151fokot sem. Igaz, nem felt\u00e9tlen\u00fcl sz\u00fcks\u00e9ges a kattint\u00e1s alap\u00fa hirdet\u00e9sek haszn\u00e1lata, hiszen az b\u00fcdzs\u00e9t\u0151l f\u00fcgg, de pont ez\u00e9rt az az utols\u00f3, legink\u00e1bb opcion\u00e1lis l\u00e9p\u00e9s. A term\u00e9k, tartalmi modell, tervez\u00e9s, haszn\u00e1lhat\u00f3s\u00e1g vizsg\u00e1lat, keres\u0151optimaliz\u00e1l\u00e1s \u00e9s a k\u00f6z\u00f6ss\u00e9gi oldalakra f\u00f3kusz\u00e1l\u00f3 marketing megtervez\u00e9se elengedhetetlen.<\/p>\n

Rem\u00e9lj\u00fck, hogy ez a 7 cikk t\u00f6bb t\u00edz oldala, t\u00f6bb t\u00edzezer karaktere hozz\u00e1j\u00e1rult ahhoz, hogy a j\u00f6v\u0151ben az \u00d6n c\u00e9ge is val\u00f3ban hat\u00e9kony, vagy a megl\u00e9v\u0151n\u00e9l teljesebb, hat\u00e9konyabb webes jelenl\u00e9tet tudjon mag\u00e1\u00e9nak. A MiniCRM blog c\u00e9lja, hogy minden v\u00e1llalkoz\u00e1s \u00e9s v\u00e1llalkoz\u00f3 sz\u00e1m\u00e1ra egy biztos pont legyen, ha az \u00fczleti vil\u00e1g IT-hez k\u00f6thet\u0151 t\u00e9m\u00e1ir\u00f3l van sz\u00f3.<\/p>\n

K\u00e9zai B\u00e9la, 2014.<\/p>\n

KKV web strat\u00e9gia cikksorozat:<\/strong><\/p>\n

    \n
  1. Cikksorozat ind\u00edt\u00f3<\/strong><\/a><\/li>\n
  2. Content \u2013 tartalom\/\u00fczleti modell<\/strong><\/a><\/li>\n
  3. Usability \u2013 weboldal \u00e9s haszn\u00e1lhat\u00f3s\u00e1g\/c\u00e9loptimaliz\u00e1l\u00e1s<\/strong><\/a><\/li>\n
  4. SEO \u2013 keres\u0151optimaliz\u00e1l\u00e1s<\/strong><\/a><\/li>\n
  5. Social Media \u2013 k\u00f6z\u00f6ss\u00e9gi marketing<\/strong><\/a><\/li>\n
  6. PPC \u2013 Kattint\u00e1s alap\u00fa hirdet\u00e9sek<\/a><\/strong><\/li>\n
  7. \u00d6sszegz\u00e9s, gondolat\u00e9breszt\u0151<\/a><\/strong><\/li>\n<\/ol>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    V\u00e9g\u00e9re \u00e9rt\u00fcnk a KKV m\u00e9ret\u0171 c\u00e9gek web strat\u00e9gi\u00e1j\u00e1val foglalkoz\u00f3 cikksorozatunknak. A k\u00f6vetkez\u0151kben \u00f6sszegezz\u00fck a le\u00edrtakat, valamint igyeksz\u00fcnk az alapt\u00e9ziseket \u00e9s \u00f6sszef\u00fcgg\u00e9seket kiemelni. A cikksorozat c\u00e9lja nem volt m\u00e1s, mint hogy egy t\u00e9nyleges, szakmai alapokon nyugv\u00f3, \u00e1m egyben \u00e9rthet\u0151 \u00e9s j\u00f3l haszn\u00e1lhat\u00f3 strat\u00e9giai szeml\u00e9letet (\u00e9s tud\u00e1sb\u00e1zist) ny\u00fajtson a KKV c\u00e9geknek. Az anyag haszn\u00e1lat\u00e1val egy kis vagy […]<\/p>\n","protected":false},"author":66,"featured_media":9488,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"inline_featured_image":false,"footnotes":""},"categories":[174],"tags":[410,377],"class_list":["post-9487","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-marketing","tag-marketing-2","tag-web-strategia","post_format-post-format-gallery"],"yoast_head":"\n\u00cdgy legyen j\u00f3 KKV web strat\u00e9gi\u00e1ja! (7. r\u00e9sz) \u2013 Gondolat\u00e9breszt\u0151<\/title>\n<meta name=\"description\" content=\"KKV c\u00e9geknek sz\u00f3l\u00f3 web strat\u00e9gia, mit, hol, hogyan?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.minicrm.hu\/blog\/2014\/12-01\/igy-legyen-jo-kkv-web-strategiaja-7-resz-gondolatebreszto\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00cdgy legyen j\u00f3 KKV web strat\u00e9gi\u00e1ja! 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