{"id":9588,"date":"2014-12-05T15:04:58","date_gmt":"2014-12-05T14:04:58","guid":{"rendered":"https:\/\/www.minicrm.hu\/?p=9588"},"modified":"2014-12-05T15:15:29","modified_gmt":"2014-12-05T14:15:29","slug":"fekete-pentek-romma-vasaroltuk-magunkat","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2014\/12-05\/fekete-pentek-romma-vasaroltuk-magunkat\/","title":{"rendered":"Fekete P\u00e9ntek: Romm\u00e1 v\u00e1s\u00e1roltuk magunkat"},"content":{"rendered":"<blockquote><p>A Black Friday amerikai hagyom\u00e1ny. Minden \u00e9vben a h\u00e1laad\u00e1st k\u00f6vet\u0151 p\u00e9nteken tartj\u00e1k, amikor a keresked\u0151k hatalmas kedvezm\u00e9nyekkel, gyakran a haszonkulcsuk rov\u00e1s\u00e1ra pr\u00f3b\u00e1lj\u00e1k becsalogatni a vev\u0151ket az \u00fczletekbe. Ez a nap jel\u00f6li a kar\u00e1csonyi bev\u00e1s\u00e1rl\u00f3 szezon kezdet\u00e9t.<\/p><\/blockquote>\n<p>Ez a hagyom\u00e1ny lassan ugyan, de kezd begy\u0171r\u0171zni Magyarorsz\u00e1gra is. A kedvezm\u00e9nyek m\u00e9rt\u00e9ke itt jellemz\u0151en 20-30%, ami nem \u00e9ri el az amerikai \u00e1tlagot (ami \u00e1ltal\u00e1ban 70-90%-ot jelent), a v\u00e1s\u00e1rl\u00f3k azonban \u00edgy is j\u00f3l j\u00e1rhatnak.<\/p>\n<p><a href=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/12\/fekete-pentek-romma-vasaroltuk-magunkat1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9594 aligncenter\" src=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/12\/fekete-pentek-romma-vasaroltuk-magunkat1.jpg\" alt=\"fekete-pentek-romma-vasaroltuk-magunkat\" width=\"650\" height=\"628\" srcset=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/12\/fekete-pentek-romma-vasaroltuk-magunkat1.jpg 650w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/12\/fekete-pentek-romma-vasaroltuk-magunkat1-300x290.jpg 300w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/12\/fekete-pentek-romma-vasaroltuk-magunkat1-416x402.jpg 416w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/12\/fekete-pentek-romma-vasaroltuk-magunkat1-311x300.jpg 311w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a><\/p>\n<p>A megszokott d\u00e1tumn\u00e1l egy h\u00e9ttel kor\u00e1bbra szervezte saj\u00e1t akci\u00f3j\u00e1t az <strong>Extreme Digital<\/strong>, \u00edgy az ott v\u00e1s\u00e1rl\u00f3k november 21-\u00e9n juthattak j\u00f3 \u00e1ron a kiv\u00e1lasztott term\u00e9kekhez. Ha jutottak. Az oldal \u00fczemeltet\u0151i a szok\u00e1sos forgalomnak az 5-sz\u00f6r\u00f6s\u00e9re sz\u00e1m\u00edtottak, szervereiket is erre\u00a0k\u00e9sz\u00edtett\u00e9k fel. V\u00e9g\u00fcl a norm\u00e1l forgalomnak a 30-szoros\u00e1t bonyol\u00edtott\u00e1k le, aminek k\u00f6sz\u00f6nhet\u0151en az oldal a nap folyam\u00e1n sokszor nem volt el\u00e9rhet\u0151. Ennek ellen\u00e9re nem z\u00e1rtak rosszul, 1 milli\u00f3 l\u00e1togat\u00f3 \u00f6sszesen 700 milli\u00f3 forint \u00e9rt\u00e9kben v\u00e1s\u00e1rolt n\u00e1luk.<\/p>\n<p>Besz\u00e1llt az akci\u00f3ba az <strong>eMag<\/strong> is, \u0151k m\u00e1r az amerikaival egy napon, november 28-\u00e1n. Az akci\u00f3 m\u00e9g jobban siker\u00fclt, mint az eDigitalnak: 1.2 milli\u00f3 honlap l\u00e1togat\u00f3 1.7 milli\u00e1rd forintot k\u00f6lt\u00f6tt el n\u00e1luk, \u00e9s a honlapjuk is v\u00e9gig el\u00e9rhet\u0151 volt.<\/p>\n<p>A <strong>Media Markt<\/strong> v\u00e9rszemet kapott. Nem \u00e9ri be azzal, hogy egyszer\u0171en besz\u00e1ll az akci\u00f3ba, hanem egyenesen mag\u00e1\u00e9nak akarja tudni a Fekete P\u00e9nteket. Legal\u00e1bbis erre utal az a t\u00e9ny, hogy m\u00e1r okt\u00f3berben beny\u00fajtottak a Szellemi Tulajdon Nemzeti Hivatalhoz egy k\u00e9rv\u00e9nyt, hogy v\u00e9djegyk\u00e9nt bejegyeztess\u00e9k a \u201eFekete P\u00e9ntek\u201d sz\u00f3\u00f6sszet\u00e9telt. Az SZTNH egyel\u0151re nem b\u00edr\u00e1lta el a k\u00e9relm\u00fcket.<\/p>\n<p>\u00dagy t\u0171nik, az angolsz\u00e1sz orsz\u00e1gokban v\u00e1s\u00e1rl\u00f3k nem \u00e9rik be puszt\u00e1n a Black Friday ny\u00fajtotta kedvezm\u00e9nyekkel. Egy \u00faj szok\u00e1s indult t\u00e9rh\u00f3d\u00edt\u00e1sra, ami a <strong>Cyber Monday<\/strong> nevet kapta. A Cyber Monday a Black Friday-t k\u00f6vet\u0151 h\u00e9tf\u0151n van, \u00e9s c\u00e9lja, hogy n\u00e9pszer\u0171s\u00edtse az online v\u00e1s\u00e1rl\u00e1st. A jelek szerint b\u0151ven van r\u00e1 ig\u00e9ny, hiszen az \u00f6sszes\u00edtett oldall\u00e1togat\u00e1sok sz\u00e1ma 38.1%-kal n\u0151tt tavalyhoz k\u00e9pest.<\/p>\n<p>Magyarorsz\u00e1gon m\u00e9g j\u00f3p\u00e1r \u00e9v\u00a0lesz, mire\u00a0a Fekete P\u00e9ntek sz\u00e9les k\u00f6rben elterjed, \u00e9s a kedvezm\u00e9nyek m\u00e9rt\u00e9ke tal\u00e1n soha nem fogja el\u00e9rni az amerikai\u00e9t. Cser\u00e9be tal\u00e1n nem is kell att\u00f3l tartanunk, hogy az emberek letaposs\u00e1k egym\u00e1st a k\u00fcl\u00f6nb\u00f6z\u0151 \u00e1rucikkek\u00e9rt folytatott harcban, ahogy azt b\u00e1rmelyik amerikai \u00e1ruh\u00e1zban teszik.<\/p>\n<p>Mindenesetre a Fekete P\u00e9ntek kezdem\u00e9nyez\u00e9ssel mindenki j\u00f3l j\u00e1r. A v\u00e1s\u00e1rl\u00f3k olcs\u00f3bban jutnak hozz\u00e1 a h\u0151n \u00e1h\u00edtott \u00e1rucikkekhez, a keresked\u0151knek meg nem marad a nyak\u00e1n a k\u00e9szlet \u00e9v v\u00e9g\u00e9re, rengeteg emberrel megismertetik szolg\u00e1ltat\u00e1saikat, mindek\u00f6zben pedig profitot termelnek.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Black Friday amerikai hagyom\u00e1ny. Minden \u00e9vben a h\u00e1laad\u00e1st k\u00f6vet\u0151 p\u00e9nteken tartj\u00e1k, amikor a keresked\u0151k hatalmas kedvezm\u00e9nyekkel, gyakran a haszonkulcsuk rov\u00e1s\u00e1ra pr\u00f3b\u00e1lj\u00e1k becsalogatni a vev\u0151ket az \u00fczletekbe. Ez a nap jel\u00f6li a kar\u00e1csonyi bev\u00e1s\u00e1rl\u00f3 szezon kezdet\u00e9t. Ez a hagyom\u00e1ny lassan ugyan, de kezd begy\u0171r\u0171zni Magyarorsz\u00e1gra is. A kedvezm\u00e9nyek m\u00e9rt\u00e9ke itt jellemz\u0151en 20-30%, ami nem \u00e9ri [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":9594,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"inline_featured_image":false,"footnotes":""},"categories":[174],"tags":[],"class_list":["post-9588","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-marketing","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fekete P\u00e9ntek: Romm\u00e1 v\u00e1s\u00e1roltuk magunkat<\/title>\n<meta name=\"description\" content=\"A Black Friday amerikai hagyom\u00e1ny. Minden \u00e9vben a h\u00e1laad\u00e1st k\u00f6vet\u0151 p\u00e9nteken tartj\u00e1k, amikor a keresked\u0151k hatalmas kedvezm\u00e9nyekkel, gyakran a haszonkulcsuk\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.minicrm.hu\/blog\/2014\/12-05\/fekete-pentek-romma-vasaroltuk-magunkat\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fekete P\u00e9ntek: Romm\u00e1 v\u00e1s\u00e1roltuk magunkat\" \/>\n<meta property=\"og:description\" content=\"A Black Friday amerikai hagyom\u00e1ny. 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