{"id":9653,"date":"2014-12-15T17:36:19","date_gmt":"2014-12-15T16:36:19","guid":{"rendered":"https:\/\/www.minicrm.hu\/?p=9653"},"modified":"2014-12-16T14:02:22","modified_gmt":"2014-12-16T13:02:22","slug":"closing-a-sale","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2014\/12-15\/closing-a-sale\/","title":{"rendered":"Az \u00e9rt\u00e9kes\u00edt\u00e9si folyamat v\u00e9ge: hogyan z\u00e1rj le egy \u00fczletet?"},"content":{"rendered":"

Mit tehetsz akkor, ha m\u00e1r \u2013 kor\u00e1bbi telefonh\u00edv\u00e1sok vagy sales meetingek tapasztalataib\u00f3l \u2013 \u00e9rzed, hogy a vev\u0151 k\u00f6zel j\u00e1r ahhoz, hogy a c\u00e9ged mellett d\u00f6nts\u00f6n, de m\u00e9g bizonytalan, ak\u00e1r c\u00e9gen bel\u00fcli fesz\u00fclts\u00e9gek, ak\u00e1r egy versenyt\u00e1rsad aj\u00e1nlatai miatt?<\/p>\n

Cs\u00e1b\u00edt\u00f3nak t\u0171nhet, de ne pr\u00f3b\u00e1lkozz h\u00edres z\u00e1r\u00f3-taktik\u00e1kkal \u2013 ezek ma m\u00e1r nagyon \u00e1tl\u00e1tsz\u00f3ak, \u00e9s val\u00f3sz\u00edn\u0171leg a kliensed ugyan\u00fagy ismeri \u0151ket, mint Te. Ne manipul\u00e1ld a vev\u0151det, \u00e9s ne helyezz r\u00e1juk t\u00fal nagy nyom\u00e1st. Tartsd \u00e9szben, hogy a legfontosabb a j\u00f3 \u00e9s hossz\u00fa t\u00e1v\u00fa kapcsolat kialak\u00edt\u00e1sa. Ehhez az kell, hogy k\u00e9nyelmesen \u00e9rezz\u00e9k magukat, ami nem fog bek\u00f6vetkezni, ha \u00fagy \u00e9rzik, h\u00fcly\u00e9nek n\u00e9zed \u0151ket.<\/p>\n

\"az-ertekesitesi-folyamat-vege-hogyan-zarj-le-egy-uzletet\"<\/a><\/p>\n

Ahhoz, hogy k\u00e9nyelmesen \u00e9rezz\u00e9k magukat, \u00e9s val\u00f3di kapcsolat tudjon kialakulni k\u00f6ztetek, a legegyszer\u0171bb, ha nem \u00fczletk\u00f6t\u0151k\u00e9nt, hanem tan\u00e1csad\u00f3k\u00e9nt gondolnak r\u00e1d. M\u00e1r az els\u0151 meeting, vagy telefonh\u00edv\u00e1s sor\u00e1n k\u00e9rdezz r\u00e1 arra, hogy mi a probl\u00e9m\u00e1juk, \u00e9s, hogy milyen m\u00e9r\u0151sz\u00e1mokon szeretn\u00e9nek jav\u00edtani? Ha tudj\u00e1k, hogy figyelsz a gondjaikra, \u00e9s szem\u00e9lyes, a c\u00e9g\u00fckre vonatkoz\u00f3 tan\u00e1csokat kapnak t\u0151led, megk\u00fcl\u00f6nb\u00f6zteted magad a versenyt\u00e1rsaidt\u00f3l.<\/p>\n

Ha m\u00e1r megvolt a kapcsolatfelv\u00e9tel, esetleg egy meeting is, mindenk\u00e9pp k\u00fcldj emailben is olyan anyagokat, amiket szeretn\u00e9d, ha l\u00e1tn\u00e1nak. Meeting sor\u00e1n ezeket m\u00e1r \u00e9rdemes kiosztani: gyakran ism\u00e9telt k\u00e9rd\u00e9seket, \u00e1raz\u00e1st, esetleg tov\u00e1bbi inform\u00e1ci\u00f3kat a term\u00e9kedr\u0151l. Ha mindent l\u00e1tnak maguk el\u0151tt \u00edrott form\u00e1ban is, bizalmat \u00e9breszt, hiszen azt jelenti, nyoma van a felel\u0151ss\u00e9gv\u00e1llal\u00e1sodnak.<\/p>\n

Amennyiben siker\u00fcl meeting sor\u00e1n tal\u00e1lkoznod a potenci\u00e1lis vev\u0151kkel, \u00e9rdemes lehet m\u00e1r az els\u0151 alkalom v\u00e9g\u00e9n egy mintaszerz\u0151d\u00e9st odaadni a fentebb eml\u00edtett pap\u00edrokkal egy\u00fctt \u2013 term\u00e9szetesen m\u00e1r kit\u00f6ltve. Ezt a vev\u0151 k\u00e9tf\u00e9lek\u00e9ppen tudja \u00e9rtelmezni: vagy hasznos inform\u00e1ci\u00f3forr\u00e1st l\u00e1t benne azzal kapcsolatban, hogy hogyan n\u00e9zne ki az aj\u00e1nlatotok, vagy, ha meggy\u0151zted, ak\u00e1r r\u00f6gt\u00f6n al\u00e1 is \u00edrhatja.<\/p>\n

A mintaszerz\u0151d\u00e9s \u00e1tad\u00e1sa ut\u00e1n megk\u00e9rdezheted a v\u00e9lem\u00e9ny\u00fcket is a szerz\u0151d\u00e9sr\u0151l: mikori indul\u00e1s lenne nekik j\u00f3, \u00e9s milyen hossz\u00fa id\u0151re terveznek? Ha erre azt mondj\u00e1k, hogy nem szeretn\u00e9nek m\u00e9g szerz\u0151d\u00e9st k\u00f6tni, jelezd, hogy csak az\u00e9rt k\u00e9rdezed, hogy amikor k\u00e9szen \u00e1llnak r\u00e1, min\u00e9l kor\u00e1bban el tudjatok indulni. Ezzel nagy el\u0151nyre tehetsz szert a versenyt\u00e1rsaid el\u0151tt, hiszen a pap\u00edrmunk\u00e1d azonnal rendelkez\u00e9sre fog \u00e1llni.<\/p>\n

Egy-egy \u00fczlet lez\u00e1r\u00e1sa akkor sincs veszve, hogyha nem t\u00f6rt\u00e9nik meg a szerz\u0151d\u00e9sk\u00f6t\u00e9s az \u00e9rt\u00e9kes\u00edt\u00e9si meetingen. Ha van r\u00e1 lehet\u0151s\u00e9g, pr\u00f3b\u00e1lj m\u00e9g az els\u0151 meeting sor\u00e1n egy \u00faj id\u0151pontot megbesz\u00e9lni a t\u00e1rgyal\u00f3partnereiddel. Ha ez nem t\u00f6rt\u00e9nik meg (elutaznak, vagy nem \u00e9rnek r\u00e1), akkor sincs veszve semmi. K\u00fcldd el nekik a meetingen kiosztott anyagokat, \u00e9s ezek mell\u00e9 olyan linkeket, adatokat, amik relev\u00e1nsak lehetnek sz\u00e1mukra. Ezzel er\u0151s\u00edted a \u201ctan\u00e1csad\u00f3i\u201d st\u00e1tuszod, kiemeled, hogy mennyire \u00e9rted az \u00fczlet\u00e1gukat, \u00e9s hogy t\u00f6r\u0151dsz a probl\u00e9m\u00e1jukkal.<\/p>\n

L\u00e9nyeges, hogy ne csak egy csatorn\u00e1t haszn\u00e1lj a kommunik\u00e1ci\u00f3ra: az email mellett telefon\u00e1lj is nyugodtan. K\u00f6vesd figyelemmel, hogy \u00e1ltal\u00e1ban mennyi id\u0151 alatt tudsz egy \u00fczletet lez\u00e1rni, \u00e9s ahhoz alkalmazkodva oszd be, hogy mikor keresed az \u00fcgyfelet.<\/p>\n

Ha p\u00e9ld\u00e1ul egy \u00fczlet lez\u00e1r\u00e1sa \u00e1ltal\u00e1ban egy h\u00f3napot vesz ig\u00e9nybe, akkor n\u00e9gy h\u00e9ten \u00e1t keresd az \u00fcgyfelet hetente k\u00e9tszer, ut\u00e1na m\u00e9g k\u00e9t h\u00e9tig hetente egyszer, majd egy \u00e9vig havonta egyszer. T\u00falz\u00f3nak t\u0171nhet, de meglep\u0151 sikereket lehet el\u00e9rni h\u00f3napok ut\u00e1n is, hiszen val\u00f3sz\u00edn\u0171, hogy addigra m\u00e1r egy versenyt\u00e1rsad sem keresi \u0151ket. Az ut\u00e1nk\u00f6vet\u00e9s rendszer\u00e9t egy CRM-rendszer nagyon megk\u00f6nny\u00edtheti, hiszen eml\u00e9keztet arra, hogy mikor telefon\u00e1lj\/emailezz, \u00e9s mivel az irod\u00e1ban mindenki l\u00e1tja, biztos nem h\u00edvja k\u00e9t k\u00fcl\u00f6nb\u00f6z\u0151 ember egym\u00e1s ut\u00e1n az \u00fcgyfelet.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mit tehetsz akkor, ha m\u00e1r \u2013 kor\u00e1bbi telefonh\u00edv\u00e1sok vagy sales meetingek tapasztalataib\u00f3l \u2013 \u00e9rzed, hogy a vev\u0151 k\u00f6zel j\u00e1r ahhoz, hogy a c\u00e9ged mellett d\u00f6nts\u00f6n, de m\u00e9g bizonytalan, ak\u00e1r c\u00e9gen bel\u00fcli fesz\u00fclts\u00e9gek, ak\u00e1r egy versenyt\u00e1rsad aj\u00e1nlatai miatt? Cs\u00e1b\u00edt\u00f3nak t\u0171nhet, de ne pr\u00f3b\u00e1lkozz h\u00edres z\u00e1r\u00f3-taktik\u00e1kkal \u2013 ezek ma m\u00e1r nagyon \u00e1tl\u00e1tsz\u00f3ak, \u00e9s val\u00f3sz\u00edn\u0171leg a kliensed ugyan\u00fagy […]<\/p>\n","protected":false},"author":66,"featured_media":9668,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"inline_featured_image":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-9653","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-cegvezetes","post_format-post-format-gallery"],"yoast_head":"\nAz \u00e9rt\u00e9kes\u00edt\u00e9si folyamat v\u00e9ge: hogyan z\u00e1rj le egy \u00fczletet?<\/title>\n<meta name=\"description\" content=\"Mit tehetsz akkor, ha m\u00e1r \u2013 kor\u00e1bbi telefonh\u00edv\u00e1sok vagy sales meetingek tapasztalataib\u00f3l \u2013 \u00e9rzed, hogy a vev\u0151 k\u00f6zel j\u00e1r ahhoz, hogy a c\u00e9ged mellett\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.minicrm.hu\/blog\/2014\/12-15\/closing-a-sale\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Az \u00e9rt\u00e9kes\u00edt\u00e9si folyamat v\u00e9ge: hogyan z\u00e1rj le egy \u00fczletet?\" \/>\n<meta property=\"og:description\" content=\"Mit tehetsz akkor, ha m\u00e1r \u2013 kor\u00e1bbi telefonh\u00edv\u00e1sok vagy sales meetingek tapasztalataib\u00f3l \u2013 \u00e9rzed, hogy a vev\u0151 k\u00f6zel j\u00e1r ahhoz, hogy a c\u00e9ged mellett\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.minicrm.hu\/blog\/2014\/12-15\/closing-a-sale\/\" \/>\n<meta property=\"og:site_name\" content=\"MiniCRM Blog\" \/>\n<meta property=\"article:published_time\" content=\"2014-12-15T16:36:19+00:00\" \/>\n<meta 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