{"id":9856,"date":"2014-12-24T23:23:57","date_gmt":"2014-12-24T22:23:57","guid":{"rendered":"https:\/\/www.minicrm.hu\/?p=9856"},"modified":"2015-01-05T11:06:31","modified_gmt":"2015-01-05T10:06:31","slug":"pinterest-marketing-alapok","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2014\/12-24\/pinterest-marketing-alapok\/","title":{"rendered":"Pinterest marketing alapok"},"content":{"rendered":"<p>A Pinterest egy olyan k\u00f6z\u00f6ss\u00e9gi oldal, ami egyszerre seg\u00edti a vizu\u00e1lis felfedez\u00e9st, \u00e9rdekesnek tal\u00e1lt k\u00e9pek\/cikkek megoszt\u00e1s\u00e1t, illetve k\u00f6nyvjelz\u0151-gy\u0171jtem\u00e9nyk\u00e9nt is funkcion\u00e1l. A feliratkoz\u00f3k \u00fan. \u201epin\u201d-eket kre\u00e1lhatnak b\u00e1rmilyen webes tartalomr\u00f3l, \u00e9s azt megoszthatj\u00e1k k\u00f6vet\u0151ikkel, illetve a nagyvil\u00e1ggal is. Min\u00e9l t\u00f6bben repinnelik, vagy kommentelnek a pin\u00fcnkre, ann\u00e1l t\u00f6bb ember l\u00e1tja a term\u00e9k\u00fcnket, \u00e9s ann\u00e1l t\u00f6bb l\u00e1togat\u00f3t vonz a weboldal.<\/p>\n<p><a href=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/12\/pinterest-marketing-alapok.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-9863 aligncenter\" src=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/12\/pinterest-marketing-alapok.jpg\" alt=\"pinterest-marketing-alapok\" width=\"650\" height=\"348\" srcset=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/12\/pinterest-marketing-alapok.jpg 650w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/12\/pinterest-marketing-alapok-300x161.jpg 300w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/12\/pinterest-marketing-alapok-500x268.jpg 500w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a><\/p>\n<p>A Pinterest-et sokan k\u00edv\u00e1ns\u00e1glist\u00e1nak, vagy inspir\u00e1ci\u00f3s t\u00e1bl\u00e1nak haszn\u00e1lj\u00e1k, de egyre t\u00f6bb ember sz\u00e1m\u00e1ra olyan gy\u0171jtem\u00e9ny is, ami seg\u00edti a munk\u00e1jukat \u2013 p\u00e9ld\u00e1ul egy-egy t\u00e1bla nagy seg\u00edts\u00e9get ny\u00fajthat webes anyagok egyszer\u0171, mindenki sz\u00e1m\u00e1ra el\u00e9rhet\u0151 t\u00e1rol\u00e1s\u00e1ra. Mivel a pinek az egyes oldalakon tal\u00e1lhat\u00f3 k\u00e9peket mutatj\u00e1k, seg\u00edtenek serkenteni a mem\u00f3ri\u00e1t, \u00e9s k\u00f6nnyebb \u00e1tl\u00e1tni a link-gy\u0171jtem\u00e9nyt.<\/p>\n<p>\u00dczleti szempontb\u00f3l a Pinterest rendk\u00edv\u00fcl sokoldal\u00faan felhaszn\u00e1lhat\u00f3: B2C term\u00e9kek eset\u00e9ben rengeteget seg\u00edthet abban, hogy min\u00e9l t\u00f6bb ember l\u00e1ssa a term\u00e9kedet\/szolg\u00e1ltat\u00e1sodat, B2B eset\u00e9ben pedig p\u00e9ld\u00e1ul a tartalommarketing sokoldal\u00fa felhaszn\u00e1l\u00e1s\u00e1nak lehet j\u00f3 m\u00f3dja. B\u00e1r a legn\u00e9pszer\u0171bb t\u00e9mak\u00f6r\u00f6k Pinteresten a lakberendez\u00e9s, a m\u0171v\u00e9szet, a diz\u00e1jn, a n\u0151i divat, a fotogr\u00e1fia, \u00e9s a\u00a0 csin\u00e1ld magad tippek, szinte nincs is olyan t\u00e9ma, amir\u0151l nincsen Pinterest-tartalom (p\u00e9ld\u00e1ul van az <a href=\"https:\/\/www.pinterest.com\/explore\/ecology\/\">\u00f6kol\u00f3gi\u00e1r\u00f3l<\/a> vagy a <a href=\"https:\/\/www.pinterest.com\/explore\/software-design\/\">szoftver diz\u00e1jnr\u00f3l<\/a> is).<\/p>\n<p>A Pinterest sz\u00e1m\u00e1ra rendk\u00edv\u00fcl fontos az, hogy min\u00e9l t\u00f6bb \u00fczlet is haszn\u00e1lja az oldalt, ez\u00e9rt k\u00fcl\u00f6n ezzel foglalkoz\u00f3 <a href=\"https:\/\/business.pinterest.com\/en\">aloldaluk<\/a> is van. Ha m\u00e1r \u2013 mag\u00e1nemberk\u00e9nt \u2013 van Pinterest hozz\u00e1f\u00e9r\u00e9sed, azt k\u00f6nnyen \u00e1t tudod alak\u00edtani \u00fczletiv\u00e9 <a href=\"http:\/\/www.pinterest.com\/business\/convert\/\">itt<\/a>. Az \u00fczleti Pinterest oldalnak rengeteg el\u0151nye van: egyr\u00e9szt hiteles\u00edted a Pinterestedet, ami \u00e1ltal k\u00f6nnyebben megtal\u00e1lhat\u00f3 lesz az oldalad (a hiteles\u00edt\u00e9s jele a n\u00e9v el\u0151tti nagy piros pipa). M\u00e1sr\u00e9szt sokkal k\u00f6nnyebben tudod hozz\u00e1adni az oldaladhoz azt az add-ont, amivel pinnelni tudj\u00e1k a tartalmadat a l\u00e1togat\u00f3id. Harmadr\u00e9szt, hozz\u00e1f\u00e9rsz olyan riportokhoz, amelyek betekint\u00e9st engednek abba, hogy milyen tartalom \u00e9rdekli a Pinterest oldalad l\u00e1togat\u00f3it, melyik pinedet l\u00e1tt\u00e1k\/reblogolt\u00e1k a legt\u00f6bben, stb. \u00daj \u00fczleti Pinterest hozz\u00e1f\u00e9r\u00e9st <a href=\"https:\/\/business.pinterest.com\/en\/set-your-business-account\">itt<\/a> hozhatsz l\u00e9tre.<\/p>\n<p>A legsikeresebb m\u00e1rk\u00e1k a Pinteresten a k\u00f6vetkez\u0151k: <a href=\"https:\/\/www.pinterest.com\/nordstrom\/\">Nordstrom<\/a>, <a href=\"https:\/\/www.pinterest.com\/amazon\/\">Amazon<\/a>, <a href=\"https:\/\/www.pinterest.com\/urbanoutfitters\/\">Urban Outfitters<\/a>, <a href=\"https:\/\/www.pinterest.com\/americaneagle\/\">American Eagle<\/a>, <a href=\"https:\/\/www.pinterest.com\/zulily\/\">Zulily<\/a>, <a href=\"https:\/\/www.pinterest.com\/target\/\">Target<\/a>, <a href=\"https:\/\/www.pinterest.com\/bestbuy\/\">Best Buy<\/a>, <a href=\"https:\/\/www.pinterest.com\/jcrew\/\">J.Crew<\/a>, <a href=\"https:\/\/www.pinterest.com\/nikewomen\/\">Nike<\/a>, <a href=\"https:\/\/www.pinterest.com\/williamssonoma\/\">Williams-Sonoma<\/a>. T\u0151l\u00fck rengeteg tr\u00fckk\u00f6t el lehet lesni, de mi is \u00f6sszegy\u0171jt\u00f6tt\u00fcnk p\u00e1r tippet, aminek a k\u00f6vet\u00e9s\u00e9vel biztosan sikeres Pinterest oldalad lesz.<\/p>\n<ul>\n<li><a href=\"https:\/\/business.pinterest.com\/en\/rich-pins\">\u201eRich\u201d pinek<\/a>.<br \/>\nHa extra tartalmat akarsz szolg\u00e1ltatni Pinteresten a k\u00f6vet\u0151idnek, akkor \u00e9rdemes az oldaladat meta-tagekkel ell\u00e1tni; \u00edgy, ha Te vagy az oldalad b\u00e1rmelyik l\u00e1togat\u00f3ja pink\u00e9nt kirakja az oldalad b\u00e1rmelyik r\u00e9sz\u00e9t, sokkal t\u00f6bb inform\u00e1ci\u00f3t tudsz megadni a term\u00e9kedr\u0151l.<\/li>\n<li>Ig\u00e9nyes, \u00e9rt\u00e9kes tartalom.<br \/>\nAkkor fog b\u00e1rki k\u00f6vetni, ha olyan tartalmat adsz nekik, ami \u00e9rt\u00e9kes sz\u00e1mukra. Ez lehet hasznos tartalom, vagy olyan, ami j\u00f3 f\u00e9nyt vet arra, aki megosztja, vagy egy t\u00f6rt\u00e9net, amit tov\u00e1bbadhatnak. (Megoszthat\u00f3 tartalomr\u00f3l sz\u00f3l\u00f3 cikk\u00fcnket <a href=\"https:\/\/www.minicrm.hu\/blog\/2014\/12-03\/hogyan-keszitsd-megoszthato-tartalmat\/\">itt<\/a> tal\u00e1lod.)<\/li>\n<li>Csoport-t\u00e1bl\u00e1k.<br \/>\nA csoportt\u00e1bl\u00e1k olyan megosztott t\u00e1bl\u00e1k, amikre m\u00e1s szem\u00e9lyek is t\u0171zhetnek ki \u00e1ltaluk t\u00e9m\u00e1ba v\u00e1g\u00f3nak \u00edt\u00e9lt tartalmat. Egy-egy ilyen oldalhoz csatlakozva a k\u00f6vet\u0151id \u00e9s a repinjeid sz\u00e1ma is dr\u00e1mai n\u00f6veked\u00e9snek fog indulni. B\u00e1r a Pinterest m\u00e9g nem k\u00e9sz\u00edtett t\u00e1bl\u00e1kra sz\u0171r\u0151 keres\u0151t, \u00e9s \u00edgy nehezebb megtal\u00e1lni azokat a csoportokat, amikhez \u00e9rdemes csatlakozni, de nem lehetetlen: a <a href=\"http:\/\/pingroupie.com\/\">PinGroupie<\/a> nev\u0171 oldalon r\u00e1 tudsz sz\u0171rni azokra a csoportokra, amelyek sz\u00e1modra a leghasznosabbak lehetnek.<\/li>\n<li>L\u00e9gy t\u00fcrelemmel.<br \/>\nA legt\u00f6bb pin nem r\u00f6gt\u00f6n megsz\u00fclet\u00e9se ut\u00e1n sz\u00f3l nagyot, hanem k\u00e9s\u0151bb kapj\u00e1k fel. B\u00e1r id\u0151ig\u00e9nyes munka egy val\u00f3ban \u00e9rt\u00e9kes, l\u00e1togat\u00f3kat vonz\u00f3 Pinterest-oldal kialak\u00edt\u00e1sa, ha siker\u00fcl, a weboldalad l\u00e1togat\u00f3i sz\u00e1m\u00e1ban nagy v\u00e1ltoz\u00e1st fogsz tapasztalni.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A Pinterest egy olyan k\u00f6z\u00f6ss\u00e9gi oldal, ami egyszerre seg\u00edti a vizu\u00e1lis felfedez\u00e9st, \u00e9rdekesnek tal\u00e1lt k\u00e9pek\/cikkek megoszt\u00e1s\u00e1t, illetve k\u00f6nyvjelz\u0151-gy\u0171jtem\u00e9nyk\u00e9nt is funkcion\u00e1l. A feliratkoz\u00f3k \u00fan. \u201epin\u201d-eket kre\u00e1lhatnak b\u00e1rmilyen webes tartalomr\u00f3l, \u00e9s azt megoszthatj\u00e1k k\u00f6vet\u0151ikkel, illetve a nagyvil\u00e1ggal is. Min\u00e9l t\u00f6bben repinnelik, vagy kommentelnek a pin\u00fcnkre, ann\u00e1l t\u00f6bb ember l\u00e1tja a term\u00e9k\u00fcnket, \u00e9s ann\u00e1l t\u00f6bb l\u00e1togat\u00f3t vonz a [&hellip;]<\/p>\n","protected":false},"author":66,"featured_media":9863,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"inline_featured_image":false,"footnotes":""},"categories":[174],"tags":[],"class_list":["post-9856","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-marketing","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pinterest marketing alapok<\/title>\n<meta name=\"description\" content=\"A Pinterest egy olyan k\u00f6z\u00f6ss\u00e9gi oldal, ami egyszerre seg\u00edti a vizu\u00e1lis felfedez\u00e9st, \u00e9rdekesnek tal\u00e1lt k\u00e9pek\/cikkek 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