{"id":9868,"date":"2014-12-29T15:25:39","date_gmt":"2014-12-29T14:25:39","guid":{"rendered":"https:\/\/www.minicrm.hu\/?p=9868"},"modified":"2022-03-29T15:04:55","modified_gmt":"2022-03-29T13:04:55","slug":"hogyan-keszits-piaci-elemzest","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2014\/12-29\/hogyan-keszits-piaci-elemzest\/","title":{"rendered":"Hogyan k\u00e9sz\u00edts piaci elemz\u00e9st?"},"content":{"rendered":"<p>Piaci elemz\u00e9ssel mindenk\u00e9pp fejl\u0151dni fog a term\u00e9ked. Fejlesztheted vele az aj\u00e1nlatodat, k\u00f6nnyebb\u00e9 v\u00e1lhat az \u00e9rt\u00e9kes\u00edt\u00e9s \u2013 arr\u00f3l nem is besz\u00e9lve, hogy a befektet\u0151ket csak egy r\u00e9szletes piaci elemz\u00e9ssel tudod meggy\u0151zni arr\u00f3l, hogy val\u00f3ban ismered az \u00fczlet\u00e1gadat, \u00e9s hogy felk\u00e9sz\u00fclt\u00e9l arra, hogy magad m\u00f6g\u00e9 utas\u00edtsd a versenyt\u00e1rsaidat.<\/p>\n<p><a href=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/12\/hogyan-keszits-piaci-elemzest.jpg\"><img loading=\"lazy\" decoding=\"async\" onerror=\"this.src='https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2021\/04\/MC_logo_2021_G-Dark.svg'\" class=\" size-full wp-image-9874 aligncenter\" src=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/12\/hogyan-keszits-piaci-elemzest.jpg\" alt=\"hogyan-keszits-piaci-elemzest\" width=\"650\" height=\"433\" srcset=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/12\/hogyan-keszits-piaci-elemzest.jpg 650w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/12\/hogyan-keszits-piaci-elemzest-300x200.jpg 300w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/12\/hogyan-keszits-piaci-elemzest-603x402.jpg 603w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2014\/12\/hogyan-keszits-piaci-elemzest-450x300.jpg 450w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a><\/p>\n<p>A piaci elemz\u00e9s k\u00e9t r\u00e9szb\u0151l \u00e1ll. Meg kell \u00e1llap\u00edtanod, kik a vev\u0151id, \u00e9s alapvet\u0151 inform\u00e1ci\u00f3kat kell tudnod r\u00f3luk; valamint a potenci\u00e1lis vev\u0151idb\u0151l egy reprezentat\u00edv minta csoportnak fel kell tenned a legfontosabb k\u00e9rd\u00e9seket: megvenn\u00e9k-e az adott term\u00e9ket a megadott \u00e1r\u00e9rt, \u00e9s ha igen, mikor? Mi az, amit nem szeretnek a versenyt\u00e1rsaid term\u00e9keiben? Ha ezekre a k\u00e9rd\u00e9sekre v\u00e1laszt kapsz a vev\u0151idt\u0151l, m\u00e9g a piacra l\u00e9p\u00e9s el\u0151tt tudsz olyan v\u00e1ltoz\u00e1sokat eszk\u00f6z\u00f6lni, amik k\u00f6zel\u00edtenek a piaci ig\u00e9nyekhez.<\/p>\n<p>A legt\u00f6bb KKV-nak nem \u00e1ll rendelkez\u00e9sre p\u00e9nz\u00fcgyi keret ahhoz, hogy c\u00e9get b\u00edzzon meg piaci elemz\u00e9ssel. B2C \u00fczletnyit\u00e1s el\u0151tt \u00e9rdemes megkeresni azokat, akik a leend\u0151 \u00fcgyfeleid lesznek \u2013 ak\u00e1r az \u00fczletnyit\u00e1s hely\u00e9n, ak\u00e1r a versenyt\u00e1rsaid \u00fczletei el\u0151tt udvariasan meg\u00e1ll\u00edtani \u0151ket, \u00e9s feltenni nekik p\u00e1r k\u00e9rd\u00e9st a term\u00e9keddel, vagy az \u00e1raiddal kapcsolatban.<\/p>\n<p><strong>Amit magukr\u00f3l a vev\u0151idr\u0151l kell tudnod ahhoz, hogy egy \u00e9rt\u00e9kes \u00fczleti tervet tudj \u00f6ssze\u00e1ll\u00edtani, B2C v\u00e1llalkoz\u00e1s eset\u00e9ben a k\u00f6vetkez\u0151k:<\/strong><\/p>\n<ul>\n<li>Nem<\/li>\n<li>Kor<\/li>\n<li>Csal\u00e1di \u00e1llapot<\/li>\n<li>Foglalkoz\u00e1s<\/li>\n<li>J\u00f6vedelem<\/li>\n<li>F\u00f6ldrajzi elhelyezked\u00e9s\n<ul>\n<li>A fentiek alapj\u00e1n: vev\u0151i k\u00f6r nagys\u00e1ga<\/li>\n<\/ul>\n<\/li>\n<li>Milyen m\u00e9di\u00e1t fogyasztanak<\/li>\n<li>Mennyit k\u00f6ltenek a term\u00e9kedhez kapcsol\u00f3d\u00f3 \u00fczlet\u00e1gban \u00e9vente<\/li>\n<li>Mire k\u00f6ltik a rendelkez\u00e9sre \u00e1ll\u00f3 j\u00f6vedelm\u00fcket (a sz\u00e1ml\u00e1k \u00e9s alapvet\u0151 fogyaszt\u00e1si cikkek megv\u00e1s\u00e1rl\u00e1sa ut\u00e1n)<\/li>\n<li>Milyen id\u0151k\u00f6z\u00f6nk\u00e9nt v\u00e1s\u00e1rolnak a term\u00e9kedb\u0151l, illetve van-e benne szezonalit\u00e1s (a legt\u00f6bb B2C v\u00e1llalkoz\u00e1s \u00e9vi bev\u00e9tel\u00e9nek 50%-a november k\u00f6zepe-december v\u00e9ge k\u00f6z\u00f6tt folyik be)<\/li>\n<li>Mi a legfontosabb a v\u00e1s\u00e1rl\u00f3id sz\u00e1m\u00e1ra egy-egy term\u00e9k megv\u00e9tel\u00e9n\u00e9l: kimagasl\u00f3 min\u0151s\u00e9g, szolg\u00e1ltat\u00e1s, k\u00e9nyelem, vagy az \u00e1r.<\/li>\n<\/ul>\n<p>B2B \u00fczletek eset\u00e9ben szint\u00e9n l\u00e9nyeges szem\u00e9lyesen felkeresni a leend\u0151 vev\u0151idet. Alapvet\u0151, hogy mindk\u00e9t esetben \u00e9rdekl\u0151dd meg, hogy az \u00e1ltalad megadott \u00e1r megfelel-e nekik \u2013 hi\u00e1ba a Ti\u00e9d a legt\u00f6k\u00e9letesebb term\u00e9k a vil\u00e1gon, ha az elk\u00e9sz\u00edt\u00e9se t\u00fal dr\u00e1ga a piaci ig\u00e9nyekhez viszony\u00edtva, nem lehetsz sikeres.<\/p>\n<p><strong>B2B v\u00e1llalkoz\u00e1s beind\u00edt\u00e1s\u00e1hoz a k\u00f6vetkez\u0151 inform\u00e1ci\u00f3k elengedhetetlenek a vev\u0151iddel kapcsolatban a helyes \u00fczleti strat\u00e9gia, illetve <a href=\"https:\/\/www.minicrm.hu\/blog\/2022\/03-29\/igy-tamogatja-az-uzleti-tervedet-a-minicrm\/\">az \u00fczleti terv meg\u00edr\u00e1s\u00e1hoz<\/a>:<\/strong><\/p>\n<ul>\n<li>Milyen \u00fczlet\u00e1g sz\u00e1m\u00e1ra hasznos a term\u00e9ked? Mik az \u00fczlet\u00e1g sz\u00e1m\u00e1ra legfontosabb er\u0151forr\u00e1sok? (Ha ismered az \u00fczlet\u00e1gban haszn\u00e1lt legfontosabb er\u0151forr\u00e1sokat, sokkal k\u00f6nnyebben tudsz azokra hivatkozva \u00e9rt\u00e9kes\u00edteni.)<\/li>\n<li>Mekkora c\u00e9gek haszn\u00e1lhatj\u00e1k a term\u00e9kedet?<\/li>\n<li>Kiknek ad el a c\u00e9g, \u00e9s mekkora haszonkulccsal?<\/li>\n<li>Milyen nagys\u00e1grend\u0171 a c\u00e9g bev\u00e9tele?<\/li>\n<li>Ki a felel\u0151s a term\u00e9ked beszerz\u00e9s\u00e9\u00e9rt a c\u00e9gen bel\u00fcl? Mi a legfontosabb sz\u00e1mukra a sz\u00e1ll\u00edt\u00f3kkal kapcsolatban? Kiemelked\u0151 min\u0151s\u00e9g, szolg\u00e1ltat\u00e1s, vagy \u00e1r?<\/li>\n<\/ul>\n<p>Ha az ezekre a k\u00e9rd\u00e9sekre adott v\u00e1laszok alapj\u00e1n felkeresed a potenci\u00e1lis vev\u0151idet, \u00e9s esetleg negat\u00edv visszajelz\u00e9st kapsz, ne pr\u00f3b\u00e1lj ments\u00e9geket keresni. A k\u00e9rd\u00e9seket\/kritik\u00e1kat figyelembe kell venni, \u00e9s megold\u00e1st kell r\u00e1juk tal\u00e1lni, hiszen az \u00fczlet megnyit\u00e1sakor ezek a hangok csak er\u0151sebbek lesznek.<\/p>\n<p>Alapvet\u0151 tudnod \u2013 \u00e9s ez olyasmi, amire a befektet\u0151k k\u00fcl\u00f6n\u00f6sen nagy figyelmet fognak ford\u00edtani -, hogy kik a versenyt\u00e1rsaid. Ha nem tudod felsorolni \u0151ket, egy befektet\u0151 sem fog komolyan venni, \u00e9s azt a k\u00e9pet fogod kelteni magadr\u00f3l, hogy nem ismered el\u00e9gg\u00e9 az \u00fczlet\u00e1gadat.<\/p>\n<p><strong>Mindenk\u00e9pp l\u00e9gy tiszt\u00e1ban a k\u00f6vetkez\u0151, versenyt\u00e1rsaidr\u00f3l sz\u00f3l\u00f3 inform\u00e1ci\u00f3kkal:<\/strong><\/p>\n<ul>\n<li>Milyen term\u00e9keket \u00e9s szolg\u00e1ltat\u00e1sokat k\u00edn\u00e1lnak? (\u00c9s hogy k\u00fcl\u00f6nb\u00f6zik ezekt\u0151l az, amit Te k\u00edn\u00e1lsz?)<\/li>\n<li>Milyen \u00e1raik vannak?<\/li>\n<li>Mi\u00f3ta vannak a piacon?<\/li>\n<li>Mekkora l\u00e9tsz\u00e1mmal m\u0171k\u00f6dnek?<\/li>\n<li>Hol hirdetnek, hogyan \u00e9rik el a vev\u0151ket?<\/li>\n<li>Milyen besz\u00e1ll\u00edt\u00f3kkal dolgoznak?<\/li>\n<li>Ha van r\u00e1 lehet\u0151s\u00e9ged, pr\u00f3b\u00e1ld ki a versenyt\u00e1rsaid term\u00e9keit is!<\/li>\n<li>K\u00f6vesd figyelemmel a versenyt\u00e1rsaid akci\u00f3it, illetve rekl\u00e1mjait! (Iratkozz fel a h\u00edrlevel\u00fckre\/bross\u00far\u00e1jukra, \u00e9s ha van \u00fczlet\u00fck, rendszeresen l\u00e1togass el oda.)<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Piaci elemz\u00e9ssel mindenk\u00e9pp fejl\u0151dni fog a term\u00e9ked. Fejlesztheted vele az aj\u00e1nlatodat, k\u00f6nnyebb\u00e9 v\u00e1lhat az \u00e9rt\u00e9kes\u00edt\u00e9s \u2013 arr\u00f3l nem is besz\u00e9lve, hogy a befektet\u0151ket csak egy r\u00e9szletes piaci elemz\u00e9ssel tudod meggy\u0151zni arr\u00f3l, hogy val\u00f3ban ismered az \u00fczlet\u00e1gadat, \u00e9s hogy felk\u00e9sz\u00fclt\u00e9l arra, hogy magad m\u00f6g\u00e9 utas\u00edtsd a versenyt\u00e1rsaidat. A piaci elemz\u00e9s k\u00e9t r\u00e9szb\u0151l \u00e1ll. Meg kell \u00e1llap\u00edtanod, [&hellip;]<\/p>\n","protected":false},"author":66,"featured_media":9874,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"inline_featured_image":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-9868","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-cegvezetes","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hogyan k\u00e9sz\u00edts piaci elemz\u00e9st?<\/title>\n<meta name=\"description\" content=\"Piaci elemz\u00e9ssel mindenk\u00e9pp fejl\u0151dni fog a term\u00e9ked. 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