{"id":9890,"date":"2015-01-01T15:17:40","date_gmt":"2015-01-01T14:17:40","guid":{"rendered":"https:\/\/www.minicrm.hu\/?p=9890"},"modified":"2015-02-02T09:00:43","modified_gmt":"2015-02-02T08:00:43","slug":"2014-legsikeresebb-cegei-kozossegi-median","status":"publish","type":"post","link":"https:\/\/www.minicrm.hu\/blog\/2015\/01-01\/2014-legsikeresebb-cegei-kozossegi-median\/","title":{"rendered":"2014 legsikeresebb c\u00e9gei a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1n"},"content":{"rendered":"<p>2014 volt az az \u00e9v, amikor a v\u00e1s\u00e1rl\u00e1si folyamat elker\u00fclhetetlen r\u00e9sz\u00e9v\u00e9 v\u00e1lt, hogy a vev\u0151k v\u00e1s\u00e1rl\u00e1s el\u0151tt megn\u00e9zik az adott c\u00e9g k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1s megjelen\u00e9seit, \u00e9s az ott l\u00e1tottak befoly\u00e1solj\u00e1k a v\u00e1s\u00e1rl\u00e1si d\u00f6nt\u00e9st.<\/p>\n<p>Visszatekintve a 2014-es \u00e9vre, egyre t\u00f6bb c\u00e9g haszn\u00e1lja a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1ban rejl\u0151 er\u0151forr\u00e1sokat a c\u00e9ljainak megfelel\u0151en \u2013 kapcsolattart\u00e1s a vev\u0151kkel, m\u00e1rka\u00e9p\u00edt\u00e9s, rekl\u00e1mok. Megn\u00e9zt\u00fck, melyikek voltak azok a c\u00e9gek, amelyek a Facebookon a legnagyobb sikereket \u00e9rt\u00e9k el, \u00e9s amelyeket 2015-ben is \u00e9rdemes k\u00f6vetni inspir\u00e1ci\u00f3k\u00e9nt.<\/p>\n<p><a href=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2015\/01\/2014-legsikeresebb-cegei-a-kozossegi-median.jpg\"><img loading=\"lazy\" decoding=\"async\" onerror=\"this.src='https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2021\/04\/MC_logo_2021_G-Dark.svg'\" class=\" size-full wp-image-9916 aligncenter\" src=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2015\/01\/2014-legsikeresebb-cegei-a-kozossegi-median.jpg\" alt=\"2014-legsikeresebb-cegei-a-kozossegi-median\" width=\"650\" height=\"647\" srcset=\"https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2015\/01\/2014-legsikeresebb-cegei-a-kozossegi-median.jpg 650w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2015\/01\/2014-legsikeresebb-cegei-a-kozossegi-median-150x150.jpg 150w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2015\/01\/2014-legsikeresebb-cegei-a-kozossegi-median-300x300.jpg 300w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2015\/01\/2014-legsikeresebb-cegei-a-kozossegi-median-404x402.jpg 404w, https:\/\/minicrm-wp-hu.s3.amazonaws.com\/uploads\/2015\/01\/2014-legsikeresebb-cegei-a-kozossegi-median-301x300.jpg 301w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a><\/p>\n<ul>\n<li><strong>NASA<\/strong><br \/>\nB\u00e1r nem for-profit c\u00e9g, sokan tanulhatn\u00e1nak a NASA hib\u00e1tlan k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1s szerepl\u00e9s\u00e9b\u0151l. A kutat\u00f3k\u00f6zpont 480 (!) k\u00f6z\u00f6ss\u00e9gi m\u00e9dia fi\u00f3kot \u00fczemeltet.<br \/>\n<em>\u00c9rdemes ellesni <\/em>azt, hogy azokon a f\u00f3rumokon tal\u00e1lj\u00e1k meg a k\u00f6z\u00f6ns\u00e9g\u00fcket, amelyeket azok m\u00e1r egy\u00e9bk\u00e9nt is haszn\u00e1lnak, \u00e9s mindig a csatorn\u00e1nak megfelel\u0151 tartalmat szolg\u00e1ltatnak \u2013 legyen az Google Hangouts asztronaut\u00e1kkal, vagy Vine-vide\u00f3k napfolt-kit\u00f6r\u00e9sr\u0151l. 6 milli\u00f3 Twitter-k\u00f6vet\u0151j\u00fck \u00e9s 2.5 milli\u00f3 Facebook-rajong\u00f3juk mutatja, hogy k\u00e9pesek kiemelked\u0151en izgalmas tartalmat szolg\u00e1ltatni.<\/li>\n<li><strong>Pizza Hut<\/strong><br \/>\nA Pizza Hut <a href=\"https:\/\/twitter.com\/pizzahut\">Twitter<\/a>-fi\u00f3kj\u00e1t 1.1 milli\u00f3an k\u00f6vetik.<br \/>\n<em>\u00c9rdemes ellesni<\/em>, ahogy a platformot a k\u00f6vet\u0151ikkel val\u00f3 kapcsolattart\u00e1sra haszn\u00e1lj\u00e1k \u2013 rengeteg vev\u0151j\u00fcket reblogolj\u00e1k, \u00edgy megadj\u00e1k nekik azt az \u00e9rz\u00e9st, hogy figyelnek r\u00e1juk, \u00e9s, hogy sz\u00e1m\u00edt a v\u00e9lem\u00e9ny\u00fck. A Twitter-fi\u00f3kjuk humaniz\u00e1lja a m\u00e1rk\u00e1t \u00e9s szem\u00e9lyes k\u00f6t\u0151d\u00e9st jelent, \u00e9s szinte minden tweetj\u00fcket k\u00e9p k\u00eds\u00e9ri \u2013 a t\u00f6k\u00e9letes m\u00f3dszer arra, hogy a k\u00f6vet\u0151ik meg\u00e9hezzenek.<\/li>\n<li><strong>Zappos<\/strong><br \/>\nAz Amazon cip\u0151-keresked\u0151 oldala a t\u00f6k\u00e9letes kever\u00e9ke az exkluz\u00edv tartalomnak, az inform\u00e1ci\u00f3-\u00e1tad\u00e1snak \u00e9s a v\u00e1gykelt\u00e9snek.<br \/>\n<em>\u00c9rdemes ellesni,<\/em> hogyan \u00e9s mennyit posztolnak <a href=\"https:\/\/www.facebook.com\/zappos\">Facebookra<\/a>. Maguk a posztok ritk\u00e1n hosszabbak egy-egy mondatn\u00e1l: a hangs\u00faly a k\u00e9peken van, \u00e9s a c\u00e9ljuk az, hogy a felhaszn\u00e1l\u00f3k tov\u00e1bbkattintsanak. Rendszeresen ind\u00edtanak nagyon egyszer\u0171, de sokakat megmozgat\u00f3 j\u00e1t\u00e9kokat is \u2013 ha probl\u00e9ma sz\u00e1modra egy-egy \u00faj Facebook-j\u00e1t\u00e9kkal el\u0151\u00e1llni, a Zappos oldala ihletet adhat.<\/li>\n<li><strong>Starbucks<\/strong><br \/>\nA k\u00e1v\u00e9z\u00f3l\u00e1nc <a href=\"https:\/\/www.facebook.com\/Starbucks\">Facebook<\/a> oldal\u00e1t t\u00f6bb, mint 38 milli\u00f3an l\u00e1jkolt\u00e1k, Twitter\u00e9t pedig t\u00f6bb, mint 7 milli\u00f3an k\u00f6vetik.<br \/>\n<em>\u00c9rdemes ellesni, <\/em>hogyan \u00e9p\u00edti fel Facebookon a m\u00e1rkatudatoss\u00e1got. A megosztott tartalom egy r\u00e9sze a Starbucks hozz\u00e1val\u00f3inak min\u0151s\u00e9g\u00e9r\u0151l sz\u00f3l, de nem kiz\u00e1r\u00f3lagosan: megoszthat\u00f3, \u00e9rzelmekre hat\u00f3 kontent is sokszor el\u0151fordul, vagy olyan, ahol a log\u00f3zott pap\u00edrpoharuk szinte divatkell\u00e9kk\u00e9 l\u00e9p el\u0151. A Starbucks teh\u00e1t nem kiz\u00e1r\u00f3lag k\u00e1v\u00e9t ad el, hanem a k\u00e1v\u00e9z\u00e1ssal j\u00e1r\u00f3 \u00e9let\u00e9rz\u00e9st.<\/li>\n<li><strong>A<\/strong><strong>utodesk<\/strong><br \/>\nAz Autodesk 3D tervez\u0151 szoftver a legjobb p\u00e9ld\u00e1ja annak, hogy b\u00e1rmilyen term\u00e9knek lehet izgalmas a jelenl\u00e9te a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1n.<br \/>\n<em>\u00c9rdemes ellesni, <\/em>ahogy megtal\u00e1lj\u00e1k a m\u00f3dj\u00e1t, hogy saj\u00e1t, niche k\u00f6z\u00f6ns\u00e9g\u00fcket el\u00e9rj\u00e9k \u2013 az Autodesk az els\u0151 szoftverc\u00e9gek k\u00f6z\u00f6tt volt, akik akt\u00edvan r\u00e9szt vettek a Reddit \u00e9s a Buzzfeed \u00e9let\u00e9ben. Ezeken a fel\u00fcleteken a felhaszn\u00e1l\u00f3ikat sokkal jobban el tudj\u00e1k \u00e9rni.<br \/>\nA d\u00edj\u00e1tad\u00f3-id\u0151szakot kihaszn\u00e1lva pedig m\u00e1rciusban \u00e9rdekes posztokat \u00e9s tweeteket \u00edrtak arr\u00f3l, hogyan haszn\u00e1lj\u00e1k a legnagyobb filmek a 3D-technol\u00f3gi\u00e1t. Ha ezt m\u00e1skor tett\u00e9k volna, a posztok kev\u00e9sb\u00e9 lettek volna relev\u00e1nsak: ez mutatja, hogy a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1ban milyen fontos a szezonalit\u00e1s.<\/li>\n<li><strong>Intuit<\/strong><br \/>\nA B2B k\u00f6z\u00f6ss\u00e9gi marketing egyik legjobb p\u00e9ld\u00e1ja az Intuit ad\u00f3szoftver strat\u00e9gi\u00e1ja. Egy \u00e1ltal\u00e1ban unalmasnak gondolt term\u00e9k k\u00f6r\u00e9 sikeresen \u00e9p\u00edtettek ki megragad\u00f3 tartalmat, t\u00f6bb csatorn\u00e1n (LinkedIn, Facebook, Twitter, Google+, Youtube).<br \/>\n<em>\u00c9rdemes ellesni<\/em>, hogy az Intuit \u00e1ltal l\u00e9trehozott tartalom a vev\u0151i sz\u00e1m\u00e1ra mennyire hasznos. Innovat\u00edvak abban a tekintetben is, hogy remek versenyeket hoznak l\u00e9tre \u2013 febru\u00e1rban \u00e9rt v\u00e9get a Small business, big game nev\u0171 verseny\u00fck, amelyre amerikai KKV-k nevezhettek, a legt\u00f6bb szavazatot kap\u00f3 c\u00e9g pedig rekl\u00e1mid\u0151t nyert az amerikai Super Bowl futballmeccsen. Ezzel rengetek \u00faj l\u00e1togat\u00f3t vonzottak az oldalukra. \u00cdgy sokan megismert\u00e9k a nev\u00fcket \u2013 olyanok is, akik eddig nem is gondoltak hasonl\u00f3 szoftver haszn\u00e1lat\u00e1ra, de a m\u00e1rka megismer\u00e9se ut\u00e1n, ha sz\u00fcks\u00e9g\u00fck lesz r\u00e1, ezt fogj\u00e1k v\u00e1lasztani.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2014 volt az az \u00e9v, amikor a v\u00e1s\u00e1rl\u00e1si folyamat elker\u00fclhetetlen r\u00e9sz\u00e9v\u00e9 v\u00e1lt, hogy a vev\u0151k v\u00e1s\u00e1rl\u00e1s el\u0151tt megn\u00e9zik az adott c\u00e9g k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1s megjelen\u00e9seit, \u00e9s az ott l\u00e1tottak befoly\u00e1solj\u00e1k a v\u00e1s\u00e1rl\u00e1si d\u00f6nt\u00e9st. Visszatekintve a 2014-es \u00e9vre, egyre t\u00f6bb c\u00e9g haszn\u00e1lja a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1ban rejl\u0151 er\u0151forr\u00e1sokat a c\u00e9ljainak megfelel\u0151en \u2013 kapcsolattart\u00e1s a vev\u0151kkel, m\u00e1rka\u00e9p\u00edt\u00e9s, rekl\u00e1mok. Megn\u00e9zt\u00fck, [&hellip;]<\/p>\n","protected":false},"author":66,"featured_media":9916,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"inline_featured_image":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-9890","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-cegvezetes","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2014 legsikeresebb c\u00e9gei a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1n<\/title>\n<meta name=\"description\" content=\"2014 volt az az \u00e9v, amikor a v\u00e1s\u00e1rl\u00e1si folyamat elker\u00fclhetetlen r\u00e9sz\u00e9v\u00e9 v\u00e1lt, hogy a vev\u0151k v\u00e1s\u00e1rl\u00e1s el\u0151tt megn\u00e9zik az adott c\u00e9g k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1s\" \/>\n<meta name=\"robots\" content=\"index, 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