MiniCRM Brand Guide
The MiniCRM brand is more than a name. It’s a set of values, attributes, and artwork that reflects the spirit of our company.
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Logo
Not loosing the old design but refreshing it we keep the essence of our mission.
Brand colors
Primary colors
CMYK 80/60/0/0
RGB 64/105/178
HEX #1B68E7
CMYK 95/75/0/0
RGB 28/85/166
HEX #124BA9
CMYK 99/78/9/39
RGB 4/50/105
HEX #0B2D65
CMYK 21/15/14/2
RGB 194/195/201
HEX #D0D5DD
CMYK 55/44/36/37
RGB 89/94/103
HEX #667085
CMYK 76/62/42/74
RGB 25/34/47
HEX #344054
Additional colors
#FEC84B
#FDB022
#DC6803
#F97066
#D22C1F
#912018
#66C61C
#49A800
#17B26A
#067647
#074D31
#1F242F
#61646C
#CECFD2
Not loosing the old design but refreshing it we keep the essence of our mission.
Typography
Primary font
To be used on front line communication like Facebook ads, Google ads, webpages, landing pages all sorts of social media. Also in the presentations it should be the main font to be used if the font is missing use ARIAL font.
Font family
Raleway
Font Styles
Light
Regular
Semibold
Bold
Secondary font
Used in the cases when we want to separate the headlines form the copy a bit more, eventually used in some facebook ads and google ads depending on need for visual segregation of content.
Font family
Montsserat
Font Styles
Light
Regular
Semibold
Bold
Virtual backgrounds
Use the backgrounds below shown in your calls. The virtual backgrounds give a unifying visual context to our video comms with the clients and ensure them to build trust and devotion to our services and system.
